Web 2.0 Expo Facebook Group

Join the LinkedIn Group

Web 2.0 Expo Video on Blip.tv

Speaker Slides & Video

Web 2.0 Expo News RSS Feed

Web 2.0 Expo Blog

Web 2.0 Expo SF Schedule

About the Attendee Directory

Schedule: Product sessions

Sometimes there are too many cooks in the kitchen. When that happens, the Product Manager becomes the head chef. They lay out the path to the product’s end-goal. They determine the minimum shippable product. And they act as advocates for every stakeholder—especially the users. This track covers how to successfully scope that vision, along with the best tools and collaboration processes in the business. Case-studies from product gurus will round out the track.

9:00am Tuesday, 03/29/2011

Teams That Ship Have More Fun! (And Profit)

2009

Shay Frendt (Relevance, Inc.)

Average rating:

(4.20, 5 ratings)

What if you only had 2 weeks to ship your software? I bet you'd ship the best feature first. Would your customers object to you solving their problem that soon? Well...what are you waiting for? Ship it! Read more.

10:05am Tuesday, 03/29/2011

Design Essentials For Developers

2009

RJ Owen (EffectiveUI), Michael Salamon (EffectiveUI)

Average rating:

(4.46, 13 ratings)

As a developer in the RIA and User Experience field, it's important to be armed with some design basics in order to effectively communicate with designers and give sound suggestions for UX improvements on the applications you’re building. This session covers basic design principles and techniques that will help developers understand a designer’s intent and maximize time and energy in the process. Read more.

11:10am Tuesday, 03/29/2011

From Product Zero to Product Hero: How to Build a Great Web 2.0 Product

2009

Dan Olsen (YourVersion, Inc.)

Average rating:

(3.30, 20 ratings)

What separates successful products from unsuccessful ones? As the Web 2.0 product bar is continuously raised over time, best practices in product management, development and UI design have emerged to make it much more of a science than an art. This session will cover understanding customer needs, product design, usability testing, parsing user feedback, and using metrics to optimize your product. Read more.

1:30pm Tuesday, 03/29/2011

Don’t be a Digital Dinosaur: Design for the Space Between

2009

Samantha Starmer (REI, Recreational Equipment, Inc.)

Average rating:

(4.00, 11 ratings)

The gap between physical and digital has blurred: we use Wiis to get in shape, computers to order a pizza, or phones to find hot dates. Design is becoming more demanding - we can’t stop at digital. The future of design is everywhere the customer touches our product or service, digital or physical. Learn this future and avoid going the way of the dodo, dinosaurs, and disco. Read more.

3:10pm Tuesday, 03/29/2011

Don't Listen to Yourself: Succesfully Re-designing Latin America's Leading eCommerce Platform

2009

Daniel Rabinovich (MercadoLibre)

Average rating:

(5.00, 5 ratings)

During 2009, MercadoLibre, Latin America´s leading e-commerce platform, underwent a project to re-design it's site. In the presentation management details the reasons why the company, despite it´s success, redesigned it's entire platform. The talk covers the mistakes that had been made, and how each of these was reverted by re-thinking everything from the business model to development paradigms. Read more.

9:00am Wednesday, 03/30/2011

How To Use New Emotion Measuring Technologies

2009

Rosalind W. Picard (MIT Media Lab and Affectiva, Inc.), David Berman (Affectiva, Inc.)

Average rating:

(4.11, 9 ratings)

To thrive in the business world today, you must rapidly create newer and better products and experiences—more engaging, more what people want or like. But how do know how people feel? You can already track their clicks, but how do you know that you’re connecting with them emotionally? Read more.

10:05am Wednesday, 03/30/2011

We Don't Show New Employees the Bathroom Until They’ve Checked In Code

2009

Scott Porad (Pet Holdings, Inc)

Average rating:

(3.00, 7 ratings)

Do you want a happier, more empowered team with an attitude of ownership and a focus on productivity? I thought so. We get the party started right at Cheezburger by having our new developers write and commit code to our production software on Day One. (Yes, you heard that right…we throw a newbie into the fire before they even have time to know what hit them!) Read more.

11:10am Wednesday, 03/30/2011

Lean Start Up? But We Aren't A Start Up!

2009

Mark Cook (Kodak Gallery)

Average rating:

(4.29, 7 ratings)

Kodak Gallery had a mid sized product development organization releasing on a monthly basis and not really making much progress. Introducing lean start up methods has significantly improved the impact of product development activities. Mark will relay the the hurdles and the successes on this ongoing journey. Read more.

1:15pm Wednesday, 03/30/2011

iPad: One Year Later

2001

Raven Zachary (Small Society)

Average rating:

(3.65, 20 ratings)

A year has passed since the release of Apple's iPad. With it, new opportunities for developers, content publishers, and entrepreneurs, have clearly emerged. We now have a proven market for a third type of mobile, Internet-enabled device - more intimate than a laptop and more expansive than a smartphone. As a follow-up to his 2010 Web 2.0 Expo talk, Raven looks back on the first year of the iPad. Read more.

1:15pm Wednesday, 03/30/2011

How to Ship Products and Influence People

2002

Daniel Raffel (Heavy Bits), Michael Sharon (Facebook), Jeff Bonforte (Xobni), Jess Lee (Polyvore)

Average rating:

(2.25, 16 ratings)

Product management is an ill-defined and often misunderstood field. This panel discussion will lift the curtain on this dark art by moderating a conversation between a group of seasoned product managers describing how they work, what they've learned along the way and what advice they have for others interested in creating products that delight users. Read more.

1:15pm Wednesday, 03/30/2011

It's Time to Grow!

2009

Josh Elman (Twitter)

Average rating:

(4.17, 6 ratings)

Getting the word out and attracting new visitors to your site or app is only the first step. How do you turn those visitors into active and committed users of your service? Hear about how we think about user growth at Twitter and learn some tools and techniques to help find the best ways to get users engaged with your service every day. Read more.

2:20pm Wednesday, 03/30/2011

From Burbn to Instagram: the Pivot and How to Bet Big in Your Startup.

2009

Kevin Systrom (Instagram)

Average rating:

(4.20, 5 ratings)

In this talk, Kevin (CEO Burbn, inc.) will explore the history of Instagram; how it started, how it evolved, and the big decisions we made along the way to change course and bet big on photos and a native iPhone app. Read more.

11:00am Thursday, 03/31/2011

The Game Always Wins: Gamify or Be Gamified by Gamification

2009

Buster Benson (Health Month)

Average rating:

(3.38, 8 ratings)

Games simplify experiences for us. The recent gamification of life trend, by extension, simplifies LIFE for us. They push us through specific experiences that have been specially tailored for our entertainment. Lately, however, game designers have been pushing their luck to see how much they can craft games to their benefit, even if it sometimes conflicts with the players' best interests. Read more.

1:00pm Thursday, 03/31/2011

Delivering a Better User Experience Every Four Weeks: A Practical Guide to UX-Driven Agile Development

2009

Cameron Gray (Mindflash)

Average rating:

(3.43, 14 ratings)

Building software with a UX approach is more than just listening to users, companies must allow customers to participate in the evolution of the products they use. In this session, find out how learning from your users and working as an agile team can help you create the tools they actually need, rather than the features developers think are cool. Read more.

2:05pm Thursday, 03/31/2011

Facing the Big Data Challenge - Getting Some

2009

Gil Elbaz (Factual)

Average rating:

(3.33, 3 ratings)

Many companies face a key challenging in the era of "Big Data": getting access to good, accurate data at a reasonable price. In my talk, I intend to discuss the challenge of finding and integrating good data; the tools and techniques for maintaining it (some manual, some machine-based); and the potential of crowdsourcing and other open data models to enhance and transform the data landscape. Read more.