This track examines the economic opportunities created by Web 2.0 trends. Real-world examples feature companies using Web 2.0 angles to create new business models, enter new markets, develop new products, and make real money.
Personalization is one of the top buzzwords for 2011. But it's not
without merit. Indeed, building a personal experience on the web can
improve user retention, reduce bounce rates and (in an ideal world)
even improve commerce. But it's tough to balance the traditional
approach to user-generated content with the hard math of
For decades, you've have had to spend significant money to purchase enterprise software and services, and you've had to make a leap of faith that you will derive value from the purchase. Two innovative software startups are now challenging that approach and another startup thrives on a bold pay-for-performance model.
In an era when people are comfortable putting personal information online, companies can uncover market trends and consumer behaviors by strategically aggregating and analyzing massive sets of customer data. This session will teach attendees how to effectively collect and break down data, and how to utilize this information for marketing and product development initiatives.
There are web startups. There are mobile startups. There are consumer
electronics startups. What happens when you mix them all together? The
session will cover lessons learned in creating a business based on
integrating all of these technologies into a unified product experience.
Have you ever surfed the web on a smartphone, when all of a sudden you hit a page that was so ill-suited to mobile viewing--so slow, so awkward, so inoperable--that you couldn't complete your visit? Don't let your site break like that. In this session, you'll learn what separates a great mobile site from a dismal one, and how to transform your fixed web presence into a great mobile experience.
Earlier this year, Zurb wanted to improve a core feature of our flagship product. But instead of releaseing an update, we created a brand new product. The new product's focus was tremendously simple. Results: 10X popularity in less than a week as well as significant uptick in activity on the original product. In this session, we'll share lessons learned.
Governments and public sector agencies all over the world have started opening up their data. Hackers and open access enthusiasts have picked it up and made some interesting solutions. But is it enough to rationalize the public sector's efforts? Is it possible to find business models that leverage flow of open data, yet ensure that the data will be kept open and free of charge?
In evolutionary theory, punctuated equilibrium refers to a period of significant environmental stress resulting in rapid, dramatic changes among species. It is a powerful model for understanding the changes in technology, business models and data over the last few decades - changes that have given rise to the age of APIs.
What does the future of transactions look like? Researcher Heather
Schlegel has fresh data on the future of currency and alternate
transactions. In this session, she'll share her findings, including
current behaviors around transactions, emerging payment options and
three invisible cultural trends that will shape our transactions.
Your business started as an idea. Look around you. Your clothes,
language, furniture, house, city, and nation all began as visions in
other minds. If you have an idea for something what you really mean is
you want to change the world in some way. You might not be able to
change the entire world, but what is "the world" anyway? It is simply
all of the ideas of all our ancestors.
Businesses realize that they need to be part of the participatory, real-time web. Unfortunately, companies big and small, ignore the new framework needed in this new context. The participatory world requires both new thinking and a renewed focus on human skills and behavior.
There are more websites than ever before to research what to buy and
where to go. With this proliferation of reviews and recommendations,
how can you be sure you’re making the best spending decisions? How do
you know who to listen to--who is most like you? Does gender, income,
age, location or some other factor matter the most?
In March 2006, a small podcasting startup called Odeo
launched a side project. You now know that side project as Twitter.
Interestingly, Twitter is just one of the companies that came out of
Odeo; seven employees-- or more than half the of the company-- went on
directly to found other ventures, including Instagr.am, Square,
Trazzler and CrowdVine.
The web is filled with pre-packaged solutions for online
content delivery. From blogs to video to e-readers, we're constantly
taught that general solutions are effective solutions. The truth is
that no product designed for mass consumption can perfectly cater to a
unique user base.
Advertising offers an excellent opportunity for developers to earn a living, but the industry has done little to educate on the real economics of the mobile advertising opportunity for developers.
Accepting credit card payments is a critical requirement for any
company that sells goods or services on its website--which, these
days, is most companies. But doing so can be daunting and carries
risk. Not only is the payments ecosystem complicated, it's also
flooded with providers that have deceptive pricing and questionable
business practices--including hoarding your data.
The potential of geolocation capabilities will extend beyond the social web (Foursquare, Places) and into mainstream use – geolocation services (grocery-shopping or family tracking apps) bringing geolocation home. This session will examine business and financial considerations of geolocation trends outside of the social arena, benefitting start-ups looking to capitalize on the phenomenon.