Schedule: Social Media sessions

No longer the next big thing, social media is now central to the business strategy for companies of all sizes, in every sector. Learn from those who have paved the way on social marketing, commerce, advertising and more. With road-tested case studies and hard data, this track takes an honest, clear-eyed look at approaches that work and mistakes you can avoid.

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2010
Dennis Yu (BlitzLocal), Justin Kistner (Webtrends)
Average rating: ***..
(3.92, 25 ratings)
In this session, we'll cover 15 killer techniques you can apply immediately to grow your Facebook fan base and conversions. Learn how brands such as Rosetta Stone, Lane Bryant, and Webtrends have used ads, apps, and analytics in combination. Come away with an understanding of which techniques work best for fan growth, fan engagement, and conversion optimization. Read more.
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2010
Mark Silva (Real Branding), Katie Van Domelen (CoTweet)
Average rating: ***..
(3.80, 10 ratings)
On the way to launching dozens of Fortune 100 brands on Twitter, we learned a lot more than just the mechanics of strategy through execution on 140-character social media programs. There’s been a lot written and published about how to prepare, launch and develop a following for brands on Twitter. Ours is the unwritten story. Read more.
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2010
Margaret Francis (Exact Target/ CoTweet)
Average rating: ****.
(4.40, 10 ratings)
New media has made new ways of measurement possible, but many companies are using legacy metrics such as impressions and clicks to understand the social web. Join Margaret Francis, VP of Products, Scout Labs for a conversation about how brands approach the challenges of social media measurement in a fluid, real-time world. Read more.
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2010
Thomas Knoll (Advisor)
Average rating: **...
(2.10, 20 ratings)
While "Community Manager" is a popular job title these days, the collective nature of community makes it impossible for any individual or external force to create or truly manage one. In this session, Thomas Knoll, community architect for Zappos, will lead a large-scale discussion exploring these ideas for online communities. Read more.
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2010
Stephanie Agresta (Weber Shandwick)
Average rating: **...
(2.00, 5 ratings)
The rise of sites like Groupon and Living Social and the launch of Facebook Commerce are all critical to understanding how social media is changing e-commerce today. This session will cover fundamentals of the space as well as provide recent case studies on successful campaigns. Read more.
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2010
Ruben Quinones (Path Interactive)
Average rating: ***..
(3.94, 16 ratings)
The title says it all. This session will explore effective techniques for implementing and growing Facebook business pages. Attendees will get tips on tools and strategies to run a successful campaign on their own. Read more.
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2010
Lawrence Swiader (The National Campaign to Prevent Teen and Unplanned Pregnancy), Jennifer Maer (IDEO)
Average rating: ****.
(4.00, 3 ratings)
Using a case study of the innovative new online program "Bedsider", developed by a team led by the National Campaign to Prevent Teen and Unplanned Pregnancy, we will demonstrate tools, techniques and lessons learned from taking a pressing problem into the digital and social media world -- using cutting edge design, agile software development and social media tools. Read more.
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2010
Erica Kuhl (salesforce.com)
Average rating: ***..
(3.88, 8 ratings)
You've seen eye-opening stories of companies small and large who see phenomenal success by marketing to customers through community and social media. They're creating brand awareness and generating new customers. But how does it work for B2B marketers? Read more.
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2010
Dorie Clark (Clark Strategic Communications)
Average rating: ****.
(4.08, 13 ratings)
Dorie Clark - marketing strategist and former presidential campaign spokeswoman - shows you how to prevent, prepare for, and master crisis communications in an online world. Read more.
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2010
Andy Smith (Vonavona Ventures)
Average rating: ***..
(3.31, 13 ratings)
Many workshops teach the mechanics of using Facebook, Twitter, LinkedIn and YouTube to compete in business. But few dive into the psychological insights that explain which social media strategies work and which don't. In this session, we'll pull back the curtain and help you understand the subtle elements of social media success. Read more.
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2010
Victoria Harres (PR Newswire)
Average rating: ****.
(4.50, 8 ratings)
You set up your brand Twitter account. Maybe it was part of a larger strategy or maybe it was a task you assigned to an intern because everyone said your company "needed to be on Twitter." Read more.
Sponsors
  • Bundle
  • Microsoft Corporation
  • Rackspace Hosting
  • .CO
  • Serve (amex)
  • Tagged
  • Berlin Partner
  • IBT
  • OpenSRS
  • PR Newswire
  • RIM
  • SoftLayer
  • StrataScale Inc.
  • TokBox

Ally Parker
aparker@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

View a complete list of Web 2.0 Expo contacts.