Schedule: Product sessions

Sometimes there are too many cooks in the kitchen. When that happens, the Product Manager becomes the head chef. They lay out the path to the product’s end-goal. They determine the minimum shippable product. And they act as advocates for every stakeholder—especially the users. This track covers how to successfully scope that vision, along with the best tools and collaboration processes in the business. Case-studies from product gurus will round out the track.

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2009
Shay Frendt (Relevance, Inc.)
Average rating: ****.
(4.20, 5 ratings)
What if you only had 2 weeks to ship your software? I bet you'd ship the best feature first. Would your customers object to you solving their problem that soon? Well...what are you waiting for? Ship it! Read more.
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2009
RJ Owen (EffectiveUI), Michael Salamon (EffectiveUI)
Average rating: ****.
(4.46, 13 ratings)
As a developer in the RIA and User Experience field, it's important to be armed with some design basics in order to effectively communicate with designers and give sound suggestions for UX improvements on the applications you’re building. This session covers basic design principles and techniques that will help developers understand a designer’s intent and maximize time and energy in the process. Read more.
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2009
Dan Olsen (YourVersion, Inc.)
Average rating: ***..
(3.30, 20 ratings)
What separates successful products from unsuccessful ones? As the Web 2.0 product bar is continuously raised over time, best practices in product management, development and UI design have emerged to make it much more of a science than an art. This session will cover understanding customer needs, product design, usability testing, parsing user feedback, and using metrics to optimize your product. Read more.
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2009
Samantha Starmer (REI, Recreational Equipment, Inc.)
Average rating: ****.
(4.00, 11 ratings)
The gap between physical and digital has blurred: we use Wiis to get in shape, computers to order a pizza, or phones to find hot dates. Design is becoming more demanding - we can’t stop at digital. The future of design is everywhere the customer touches our product or service, digital or physical. Learn this future and avoid going the way of the dodo, dinosaurs, and disco. Read more.
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2009
Daniel Rabinovich (MercadoLibre)
Average rating: *****
(5.00, 5 ratings)
During 2009, MercadoLibre, Latin America´s leading e-commerce platform, underwent a project to re-design it's site. In the presentation management details the reasons why the company, despite it´s success, redesigned it's entire platform. The talk covers the mistakes that had been made, and how each of these was reverted by re-thinking everything from the business model to development paradigms. Read more.
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2009
Rosalind W. Picard (MIT Media Lab and Affectiva, Inc.), David Berman (Affectiva, Inc.)
Average rating: ****.
(4.11, 9 ratings)
To thrive in the business world today, you must rapidly create newer and better products and experiences—more engaging, more what people want or like. But how do know how people feel? You can already track their clicks, but how do you know that you’re connecting with them emotionally? Read more.
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2009
Scott Porad (Pet Holdings, Inc)
Average rating: ***..
(3.00, 7 ratings)
Do you want a happier, more empowered team with an attitude of ownership and a focus on productivity? I thought so. We get the party started right at Cheezburger by having our new developers write and commit code to our production software on Day One. (Yes, you heard that right…we throw a newbie into the fire before they even have time to know what hit them!) Read more.
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2009
Mark Cook (Kodak Gallery)
Average rating: ****.
(4.29, 7 ratings)
Kodak Gallery had a mid sized product development organization releasing on a monthly basis and not really making much progress. Introducing lean start up methods has significantly improved the impact of product development activities. Mark will relay the the hurdles and the successes on this ongoing journey. Read more.
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2001
Raven Zachary (Small Society)
Average rating: ***..
(3.65, 20 ratings)
A year has passed since the release of Apple's iPad. With it, new opportunities for developers, content publishers, and entrepreneurs, have clearly emerged. We now have a proven market for a third type of mobile, Internet-enabled device - more intimate than a laptop and more expansive than a smartphone. As a follow-up to his 2010 Web 2.0 Expo talk, Raven looks back on the first year of the iPad. Read more.
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2002
Daniel Raffel (Heavy Bits), Michael Sharon (Facebook), Jeff Bonforte (Xobni), Jess Lee (Polyvore)
Average rating: **...
(2.25, 16 ratings)
Product management is an ill-defined and often misunderstood field. This panel discussion will lift the curtain on this dark art by moderating a conversation between a group of seasoned product managers describing how they work, what they've learned along the way and what advice they have for others interested in creating products that delight users. Read more.
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2009
Josh Elman (Twitter)
Average rating: ****.
(4.17, 6 ratings)
Getting the word out and attracting new visitors to your site or app is only the first step. How do you turn those visitors into active and committed users of your service? Hear about how we think about user growth at Twitter and learn some tools and techniques to help find the best ways to get users engaged with your service every day. Read more.
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2009
Kevin Systrom (Instagram)
Average rating: ****.
(4.20, 5 ratings)
In this talk, Kevin (CEO Burbn, inc.) will explore the history of Instagram; how it started, how it evolved, and the big decisions we made along the way to change course and bet big on photos and a native iPhone app. Read more.
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2009
Buster Benson (Health Month)
Average rating: ***..
(3.38, 8 ratings)
Games simplify experiences for us. The recent gamification of life trend, by extension, simplifies LIFE for us. They push us through specific experiences that have been specially tailored for our entertainment. Lately, however, game designers have been pushing their luck to see how much they can craft games to their benefit, even if it sometimes conflicts with the players' best interests. Read more.
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2009
Cameron Gray (Mindflash)
Average rating: ***..
(3.43, 14 ratings)
Building software with a UX approach is more than just listening to users, companies must allow customers to participate in the evolution of the products they use. In this session, find out how learning from your users and working as an agile team can help you create the tools they actually need, rather than the features developers think are cool. Read more.
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2009
Gil Elbaz (Factual)
Average rating: ***..
(3.33, 3 ratings)
Many companies face a key challenging in the era of "Big Data": getting access to good, accurate data at a reasonable price. In my talk, I intend to discuss the challenge of finding and integrating good data; the tools and techniques for maintaining it (some manual, some machine-based); and the potential of crowdsourcing and other open data models to enhance and transform the data landscape. Read more.
Sponsors
  • Bundle
  • Microsoft Corporation
  • Rackspace Hosting
  • .CO
  • Serve (amex)
  • Tagged
  • Berlin Partner
  • IBT
  • OpenSRS
  • PR Newswire
  • RIM
  • SoftLayer
  • StrataScale Inc.
  • TokBox

Ally Parker
aparker@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

View a complete list of Web 2.0 Expo contacts.