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Schedule: Keynote sessions

3:45pm Tuesday, 03/29/2011

Welcome

Keynote Room - 3rd Level

Please note: This and all other keynotes will be live streamed and recorded.

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Tuesday's opening remarks by the Web 2.0 Expo SF program chairs Sarah Milstein and Brady Forrest. Read more.

3:50pm Tuesday, 03/29/2011

Kevin Kelly

Keynote Room - 3rd Level

Please note: This and all other keynotes will be live streamed and recorded.

Kevin Kelly (Wired)

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Keynote by Kevin Kelly, Senior Maverick, Wired. Read more.

4:10pm Tuesday, 03/29/2011

The Economic Impact of Google

Keynote Room - 3rd Level

Please note: This and all other keynotes will be live streamed and recorded.

Hal Varian (Google)

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Keynote by Hal Varian, Chief Economist, Google. Read more.

4:25pm Tuesday, 03/29/2011

Moving Into Mobile and Social

Keynote Room - 3rd Level

Please note: This and all other keynotes will be live streamed and recorded.

Mari Baker (PlayFirst, Inc.)

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PlayFirst chief executive Mari Baker will highlight how a leading single-player game company effectively transitioned to emerging growth platforms like mobile and social. Read more.

4:35pm Tuesday, 03/29/2011

Making Money with Metrics

Keynote Room - 3rd Level

Please note: This and all other keynotes will be live streamed and recorded.

Jessica Mah (inDinero.com)

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Keynote by Jessica Mah, Founder, CEO, Architect, inDinero. Read more.

4:45pm Tuesday, 03/29/2011

Start Using UX as a Weapon

Keynote Room - 3rd Level

Please note: This and all other keynotes will be live streamed and recorded.

Christian Crumlish (AOL), Erin Malone (Tangible UX)

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Keynote by Christian Crumlish and Erin Malone. Read more.

5:00pm Tuesday, 03/29/2011

David Messenger

Keynote Room - 3rd Level

Please note: This and all other keynotes will be live streamed and recorded.

David Messenger (American Express)

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Keynote by David Messenger Executive Vice President of Online and Mobile at American Express Read more.

5:10pm Tuesday, 03/29/2011

New Technologies for Measuring Emotions

Keynote Room - 3rd Level

Please note: This and all other keynotes will be live streamed and recorded.

Rosalind W. Picard (MIT Media Lab and Affectiva, Inc.)

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Rosalind Picard, an MIT Media Lab professor, never wanted to start a business and for most of her early career, she tried to avoid emotion. She enjoys working on hard scientific problems and has authored several patents and over 200 publications, mostly of the geeky mathematical type. Read more.

5:20pm Tuesday, 03/29/2011

Ann Winblad and Robert Scoble

Keynote Room - 3rd Level

Please note: This and all other keynotes will be live streamed and recorded.

Ann Winblad (Hummer Winblad Venture Partners ), Robert Scoble (Rackspace)

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Ann Winblad, Hummer Winblad Venture Partners and Robert Scoble, Rackspace will kick-off the Startup Showcase event. Read more.

4:00pm Wednesday, 03/30/2011

Welcome

Keynote Room - 3rd Level

Please note: This and all other keynotes will be live streamed and recorded.

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Wednesday's opening remarks by the Web 2.0 Expo SF program chairs Sarah Milstein and Brady Forrest. Read more.

4:05pm Wednesday, 03/30/2011

What to Invest In and What to Build

Keynote Room - 3rd Level

Please note: This and all other keynotes will be live streamed and recorded.

Ben Horowitz (Andreessen Horowitz)

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There are a lot of opportunities in technology, but where should companies and VCs invest? What are the companies and products that still need to be built, where is there opportunity for new growth? Read more.

4:15pm Wednesday, 03/30/2011

Creating Infectious Action

Keynote Room - 3rd Level

Please note: This and all other keynotes will be live streamed and recorded.

Jennifer Lynn Aaker (Stanford University’s Graduate School of Business)

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How do you connect meaning to social media to create impact? This keynote draws from psychological insights on happiness, storytelling principles and design-thinking methodology to reveal why some movements and brands take off when they harness social media--and why others don’t. Read more.

4:25pm Wednesday, 03/30/2011

A Conversation with Reid Hoffman

Keynote Room - 3rd Level

Please note: This and all other keynotes will be live streamed and recorded.

Reid Hoffman (LinkedIn), Liz Gannes (All Things D)

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Reid Hoffman, Founder, Executive Chairman, LinkedIn, joins Liz Gannes in conversation on our main stage. Read more.

4:40pm Wednesday, 03/30/2011

Osama Bedier

Keynote Room - 3rd Level

Please note: This and all other keynotes will be live streamed and recorded.

Osama Bedier (Google)

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Keynote by Osama Bedier, Google. Read more.

4:50pm Wednesday, 03/30/2011

Collaboration is Evolving

Keynote Room - 3rd Level

Please note: This and all other keynotes will be live streamed and recorded.

Tom Preston-Werner (GitHub)

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Every day it's getting easier and easier to contribute to open source software. Knowledge of Unix commands and specialized email programs are no longer a barrier to entry — all you need now is a web browser and text editor. This talk will discuss what's changed in the collaboration process in the past few years, the impact the change has had, and where all this is heading. Read more.

5:00pm Wednesday, 03/30/2011

Programming Space and Habitats

Keynote Room - 3rd Level

Please note: This and all other keynotes will be live streamed and recorded.

Jennifer Magnolfi (Herman Miller)

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A key consideration in the making of future environments is the intrinsic role technology plays in their design and engineering. Certain environments known today as extreme, only accessible to a select number of users, in fact reveal core design principles and approaches relevant to the making of future everyday spaces to work, live and learn. Read more.

5:10pm Wednesday, 03/30/2011

Beyond Gamification: 7 Core Concepts to Create Compelling Products

Keynote Room - 3rd Level

Please note: This and all other keynotes will be live streamed and recorded.

Amy Jo Kim (ShuffleBrain)

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Games are infiltrating every aspect of daily life. Early-on, "gamification" meant adding simple game mechanics like points, badges and leaderboards to websites and apps. But that's not what makes games truly compelling. Good games take players on a journey, giving them something the learn and master. Read more.

5:20pm Wednesday, 03/30/2011

The Hidden Secrets of Social Media and Viral Advertising

Keynote Room - 3rd Level

Please note: This and all other keynotes will be live streamed and recorded.

Jonah Peretti (Buzzfeed)

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Learn how to spread your content and brand media from the cofounder of BuzzFeed and the Huffington Post. Everyone wants to "go viral" but making it happen requires a combination of art, science, persistance. Read more.

9:00am Thursday, 03/31/2011

Welcome

Keynote Room - 3rd Level

Please note: This and all other keynotes will be live streamed and recorded.

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Thursday's opening remarks by the Web 2.0 Expo SF program chairs Sarah Milstein and Brady Forrest. Read more.

9:05am Thursday, 03/31/2011

Venturing Beyond the App Store

Keynote Room - 3rd Level

Please note: This and all other keynotes will be live streamed and recorded.

Dan Shapiro (Sparkbuy Inc.)

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There are over a quarter million iphone apps. Fortunes are being made--but not so much in the appstores. So forget the democratic storefronts: this insider's tour of the mobile industry will show you where the real money can be made. Read more.

9:15am Thursday, 03/31/2011

Future of eCommerce

Keynote Room - 3rd Level

Please note: This and all other keynotes will be live streamed and recorded.

Dane Glasgow (eBay, Inc.)

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Keynote by Dane Glasgow, VP of Global Product Management at eBay, Inc. Read more.

9:25am Thursday, 03/31/2011

The New Trendsetters: Utilizing the Power of Social to Change Fashion

Keynote Room - 3rd Level

Please note: This and all other keynotes will be live streamed and recorded.

Susan Gregg Koger (ModCloth.com)

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As building an engaged community becomes top of mind for many retail brands, Susan Gregg Koger, founder of ModCloth.com, explores how the company has managed to build a strong community via social networks and how the skyrocketing fashion retailer plans to build a social shopping site that continues to empower their customer base and change the fashion industry. Read more.

9:35am Thursday, 03/31/2011

Adam Goldstein

Keynote Room - 3rd Level

Please note: This and all other keynotes will be live streamed and recorded.

Adam Goldstein (Hipmunk)

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Keynote by Adam Goldstein, co-founder and CEO of the travel search site Hipmunk. Read more.

9:40am Thursday, 03/31/2011

Rebekah Cox

Keynote Room - 3rd Level

Please note: This and all other keynotes will be live streamed and recorded.

Rebekah Cox (Quora)

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Keynote by Rebekah Cox, Product Design Manager, Quora. Read more.

9:45am Thursday, 03/31/2011

Adam Mosseri

Keynote Room - 3rd Level

Please note: This and all other keynotes will be live streamed and recorded.

Adam Mosseri (Facebook)

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Keynote by Adam Mosseri, Product Design Manager, Facebook. Read more.

9:50am Thursday, 03/31/2011

Redefining Zillow In A Mobile Era: When A dot com is No Longer A .com

Keynote Room - 3rd Level

Please note: This and all other keynotes will be live streamed and recorded.

Spencer Rascoff (Zillow.com)

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Zillow CEO Spencer Rascoff discusses how the Web-based business redefined its business model and overhauled its planning and design process to embrace location-based mobile technologies, enhance user experiences and improve advertiser ROI. Real estate is ripe for mobile and Zillow’s early and aggressive integration of mobile is helping attract new users and open up new revenue streams. Read more.

10:00am Thursday, 03/31/2011

Tablet Success

Keynote Room - 3rd Level

Please note: This and all other keynotes will be live streamed and recorded.

Peter Meyers (Independent), Scott Stevens (Tall Chair, Inc.), TJ Zark (955 Dreams)

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Tablets! Tablets! Tablets! There's a lot of buzz, but which apps really succeed on these devices and why? Peter Meyers, author of "Best iPad Apps," interviews top app creators to help you understand the pitfalls and opportunities. Read more.

10:15am Thursday, 03/31/2011

How The Earthquake Can Jump Start Innovation In Japan

Keynote Room - 3rd Level

Please note: This and all other keynotes will be live streamed and recorded.

Lisa Katayama (TokyoMango)

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The Sendai earthquake was a terrible tragedy for Japan, but I'm optimistic that it will jump start innovation and a collective sense of action in a country that needed a little shaking up. How has living in the most active earthquake zone in the world affected engineering and innovation in Japan? And what seeds of creativity do we see spawning from the aftermath, as solutions or coping mechanisms? Read more.

10:25am Thursday, 03/31/2011

Know Your Meme

Keynote Room - 3rd Level

Please note: This and all other keynotes will be live streamed and recorded.

Elspeth Rountree (.), Kenyatta Cheese (.), Jamie Wilkinson (VHX/Internet Famous), Patrick Davison (WhatWeKnowSoFar/MemeFactory), Mike Rugnetta (What We Know So Far / MemeFactory)

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n an ecosystem of tweets and retweets, bloggers and re-bloggers the questions of documentation and credit have become tricky. The identity of the singular, original creator of a piece of online culture isn't always immediately clear – even if that instigator WASN'T posting Anonymously. So... a million "like"s and "post-to-tumblr"s later, a question arises: to whom does this culture belong? Read more.