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Sessions tagged with 'mobile'

Bringin’ Home the Bacon – The Economics of Your Ad Supported Application Business

Ashwani Kumar (InMobi)

Presentation: Bringin’ Home the Bacon – The Economics of Your Ad Supported Application Business Presentation 1 [PPTX]

Advertising offers an excellent opportunity for developers to earn a living, but the industry has done little to educate on the real economics of the mobile advertising opportunity for developers.

Building Cross-Platform Mobile Apps

Jonathan Stark (Jonathan Stark Consulting)

Presentations: Building Cross-Platform Mobile Apps Presentation [ZIP],
external link

This workshop is for web designers and developers who are interested in creating cross platform mobile apps. A basic familiarity with standard HTML, CSS, and JavaScript would be very helpful but is not required.

Creating Mobile Apps Based on Behavioral Patterns and Specialized Platforms

Aaron Patzer (Mint.com)

The crowded mobile application market is becoming more saturated daily. Companies must harness the advantages of each type of mobile platform while considering UX and use. Aaron Patzer, VP/GM of Intuit’s personal finance group, will discuss how companies can analyze customer usage patterns and platform features to create successful mobile applications. 

Creating San Francisco’s Most Useful Apps

Shawn Allen (Stamen Design), Andreas Weigend (Stanford University), Jon Walton (City and County of San Francisco), Jennifer Pahlka (Code for America)

The City of San Francisco challenges other organizations to set our information free, to develop apps that make people’s lives easier using our datasets. Learn about what has been developed so far and let us know what you want to work on. This session is non-technical and will provide info for anyone interested in apps based on city data.

How Mobile-Friendly Is Your Organization’s Website?

Melissa Clark (Siteworx, Inc.)

Presentation: How Mobile-Friendly Is Your Organization’s Website_ Presentation [PDF]

Have you ever surfed the web on a smartphone, when all of a sudden you hit a page that was so ill-suited to mobile viewing--so slow, so awkward, so inoperable--that you couldn't complete your visit? Don't let your site break like that. In this session, you'll learn what separates a great mobile site from a dismal one, and how to transform your fixed web presence into a great mobile experience.

Mobile Persuasion: Designing Mobile Tools that Influence Behavior

Kendra Markle (AlterActions.org, Stanford Prevention Research Center)

The mobile platform is ideal for influencing people’s behavior whenever and wherever they are. We’ll look at the psychology of persuasion, understanding behavior patterns, the most effective persuasive techniques for mobile apps and how to use them, what popular apps could do better and more.

Step 1: Mobile Browser Visibility

Steve Souders (Google)

Tackling mobile performance is a bigger challenge than desktop - more operating systems, greater browser disparity, and limitations of the device. In this session Steve Souders shows how to analyze mobile performance across all the popular devices. He demonstrates analysis tools, services for accessing devices remotely, and quirks he's discovered that show mobile performance is full of surprises.

The Top 5 Mistakes of Massive CSS

Nicole Sullivan (Stubbornella Consulting Group)

Your website has out-of-control CSS bloat. You know your performance is being impacted, but how do you move from organic CSS with no particular architecture to something lighter, more logical, and easier to maintain? In this session, Nicole Sullivan will show you how she improved the CSS at Facebook and Yahoo! Search.

Touching Stories: Designing Digital Magazines for the iPad

Matthew Carlson (Hot Studio Inc)

Digital Magazines for the iPad are changing the way readers interact with content. They merge the beauty of print with rich media, social networking and live data, all wrapped up in a UI that readers touch and play with. We’ll look at the iPad magazines that are doing it right, doing it wrong and doing it weird and show how to design for this new media.

Where in the World is Geolocation Going? Applications Beyond the Social Sphere

Chris Hulls (Life360)

Presentation: Where in the World is Geolocation Going_ Applications Beyond the Social Sphere Presentation [PDF]

The potential of geolocation capabilities will extend beyond the social web (Foursquare, Places) and into mainstream use – geolocation services (grocery-shopping or family tracking apps) bringing geolocation home. This session will examine business and financial considerations of geolocation trends outside of the social arena, benefitting start-ups looking to capitalize on the phenomenon.