10:05am–10:55am Tuesday, 03/29/2011
For decades, you've have had to spend significant money to purchase enterprise software and services, and you've had to make a leap of faith that you will derive value from the purchase. Two innovative software startups are now challenging that approach and another startup thrives on a bold pay-for-performance model.
11:00am–11:50am Thursday, 03/31/2011
Many workshops teach the mechanics of using Facebook, Twitter,
LinkedIn and YouTube to compete in business. But few dive into the
psychological insights that explain which social media strategies work
and which don't. In this session, we'll pull back the curtain and help
you understand the subtle elements of social media success.
11:10am–12:00pm Wednesday, 03/30/2011
You've seen eye-opening stories of companies small and large who see phenomenal success by marketing to customers through community and social media. They're creating brand awareness and generating new customers. But how does it work for B2B marketers?
10:05am–10:55am Wednesday, 03/30/2011
So you've hired a Community Manager, now what? Come discuss how
organizations big and small can leverage investments in community
management and social media. How do you prevent a community manager
from becoming a "social media help desk employee." How can 1 person or
a small team of people really impact and grown an online audience?
9:00am–9:50am Tuesday, 03/29/2011
In this session, we'll cover 15 killer techniques you can apply immediately to grow your Facebook fan base and conversions. Learn how brands such as Rosetta Stone, Lane Bryant, and Webtrends have used ads, apps, and analytics in combination. Come away with an understanding of which techniques work best for fan growth, fan engagement, and conversion optimization.
2:05pm–2:55pm Thursday, 03/31/2011
You set up your brand Twitter account. Maybe it was part of a larger
strategy or maybe it was a task you assigned to an intern because everyone
said your company "needed to be on Twitter."