Sessions tagged with 'enterprise'

Disrupting the Traditional B2B Model

Moderated by:

Christine Herron (Intel Capital)

Panelists:

Aaron Levie (Box.net), Natalie Mccullough (ServiceSource), David Sacks (Yammer, Inc.)

For decades, you've have had to spend significant money to purchase enterprise software and services, and you've had to make a leap of faith that you will derive value from the purchase. Two innovative software startups are now challenging that approach and another startup thrives on a bold pay-for-performance model.

Harnessing Social Media to Build Brands

Andy Smith (Vonavona Ventures)

Presentation: external link

Many workshops teach the mechanics of using Facebook, Twitter, LinkedIn and YouTube to compete in business. But few dive into the psychological insights that explain which social media strategies work and which don't. In this session, we'll pull back the curtain and help you understand the subtle elements of social media success.

Setting your Social Media Strategy

Erica Kuhl (salesforce.com)

Presentation: external link

You've seen eye-opening stories of companies small and large who see phenomenal success by marketing to customers through community and social media. They're creating brand awareness and generating new customers. But how does it work for B2B marketers?

So You've Hired a Community Manager, Now What?

Moderated by:

Stephanie Agresta (Weber Shandwick)

Panelists:

So you've hired a Community Manager, now what? Come discuss how organizations big and small can leverage investments in community management and social media. How do you prevent a community manager from becoming a "social media help desk employee." How can 1 person or a small team of people really impact and grown an online audience?

Supercharging Your Brand on Facebook

Dennis Yu (BlitzLocal), Justin Kistner (Webtrends)

In this session, we'll cover 15 killer techniques you can apply immediately to grow your Facebook fan base and conversions. Learn how brands such as Rosetta Stone, Lane Bryant, and Webtrends have used ads, apps, and analytics in combination. Come away with an understanding of which techniques work best for fan growth, fan engagement, and conversion optimization.

You’ve Successfully Attracted a Twitter Following; Now What?

Victoria Harres (PR Newswire)

Presentation: You’ve Successfully Attracted a Twitter Following; Now What_ Presentation [PPT]

You set up your brand Twitter account. Maybe it was part of a larger strategy or maybe it was a task you assigned to an intern because everyone said your company "needed to be on Twitter."