You know metrics are important. But running a data-driven company can
feel like a black-box exercise. Are you measuring the same things that
your competitors and peer companies are? How do your numbers stack up?
Cindy Alvarez will share benchmark data and insights drawn from
looking at anonymized data across the KISSmetrics customer base.
Track page speed, ad inventory, browser width/height and errors? All that is possible by realizing that Google Analytics lets you feed in arbitrary data and then allowing you to slice it to get new insights.
Getting the word out and attracting new visitors to your site or app is only the first step. How do you turn those visitors into active and committed users of your service?
Hear about how we think about user growth at Twitter and learn some tools and techniques to help find the best ways to get users engaged with your service every day.
New media has made new ways of measurement possible, but many companies are using legacy metrics such as impressions and clicks to understand the social web. Join Margaret Francis, VP of Products, Scout Labs for a conversation about how brands approach the challenges of social media measurement in a fluid, real-time world.
Although most businesses recognize the value of engaging in social media, they struggle to justify marketing spend on these platforms in terms that resonate with executive management. In this session, Sandra Fathi will discuss the tools and metrics brand marketers can use to measure and track the success of your online campaigns.