Web 2.0 Expo San Francisco 2011 Workshops

Three-hour workshops give you the chance to dive deep into the hottest topics. All workshops happen on Monday, March 28. Please note: there is an additional fee required to attend workshops at Web 2.0 Expo.

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9:00am Monday, 03/28/2011
Critical Thinking for UX Designers (or anyone, really)
2001
Stephen Anderson (PoetPainter), Russ Unger (Happy Cog)
Average rating: ***..
(3.85, 26 ratings)
Love creative problem solving, but need something more practical— something specific to User Experience? Participants will be encouraged to participate, if not embarrass themselves in front of a room full of their peers as they challenge themselves to see past the first, obvious—and often incorrect—answers, and start to flip problems on their heads to see solutions from a different view. Read more.
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9:00am Monday, 03/28/2011
Get Going: How to Build and Test Your Idea Without Programming
2005
Elizabeth Yin (LaunchBit), Jennifer Chin (LaunchBit)
Average rating: ***..
(3.27, 15 ratings)
This workshop is for people who want to launch an internet-based business idea but don't know how to code. We'll cover how to use free/inexpensive tools to quickly launch without coding, how to market, and how to measure your early-stage success. We build off of Steve Blank and Eric Ries' customer development philosophy. Please bring an internet idea you can share. Read more.
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9:00am Monday, 03/28/2011
Effective Facebook Ads and Applications
2002
Dennis Yu (BlitzLocal), Justin Kistner (Webtrends)
Average rating: ****.
(4.18, 22 ratings)
In this interactive workshop, we'll explore Facebook's advertising and application platforms. Learn how to do competitive analysis, build ad campaigns, and set up engagement apps. Understand the most effective ways to integrate Facebook widgets into your site. In particular, we'll look at how to use ads and applications together to drive engagement via live ad campaigns. Read more.
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9:00am Monday, 03/28/2011
Scalable Data Storage Getting you Down? To the Cloud!
2006
Mikhail Panchenko (Urban Airship), Derek Smith (SimpleGeo), Paul Lathrop (SimpleGeo, Inc.), Michael Malone (SimpleGeo)
Average rating: ***..
(3.20, 5 ratings)
The hype cycle is at a high for cloud computing, distributed "NoSQL" data storage, and high availability map-reducing eventually consistent distributed data processing frameworks everywhere. Back in the real world we know that these technologies aren't a cure-all. But they're not worthless, either. Read more.
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9:00am Monday, 03/28/2011
Ruby on Rails at a Snail's Pace
2009
Matt Reider (Engine Yard), Jen Mei Wu (Blazing Cloud)
Average rating: ***..
(3.33, 6 ratings)
Many of your favorite websites, including Twitter, LinkedIn, and Groupon use Ruby on Rails. Recruiters are on the hunt for Rails programmers, and there are not enough out there. If you are looking to shift your career into overdrive, Ruby on Rails is the way to go. This class will teach you the basics of Ruby on Rails, and give you a strong foundation upon which to grow. Read more.
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1:00pm Monday, 03/28/2011
How to Fail for Success: Three Key Startup Mistakes
2005
Cass Phillipps (Webwallflower Events), Janice Fraser (LUXr), Kevin Systrom (Instagram), Manu Kumar (K9 Ventures)
Average rating: ****.
(4.67, 12 ratings)
"If you haven't failed 5x more than you have succeeded, you're not prepared for success," - Jay Adelson, FailCon 2010. A new venture will fail in dozens ways: design, scaling, customer service, team development and more. Learn the most common mistakes entrepreneurs make, what ruins startups and new projects in their first year, and how you can best prepare from those who have gotten through it." Read more.
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1:00pm Monday, 03/28/2011
101 Killer SEO & PPC Strategies & Tactics
2002
Mona Elesseily (Page Zero Media), Stephan Spencer (The Art of SEO)
Average rating: ***..
(3.61, 23 ratings)
Make your PPC (paid search) and SEO (organic listings) marketing initiatives really hum! In this workshop, you'll learn what it takes to compete effectively. From workshop learnings, attendees will be able to incorporate practical tips, tactics, techniques and tools directly into SEO and PPC initiatives the very next day! Read more.
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1:00pm Monday, 03/28/2011
Building Cross-Platform Mobile Apps
2006
Jonathan Stark (Jonathan Stark Consulting)
Average rating: ****.
(4.37, 19 ratings)
This workshop is for web designers and developers who are interested in creating cross platform mobile apps. A basic familiarity with standard HTML, CSS, and JavaScript would be very helpful but is not required. Read more.
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1:00pm Monday, 03/28/2011
Beyond Usable: Research with Results
2001
Kelly Goto (gotomedia, LLC)
Average rating: ***..
(3.36, 11 ratings)
You know that research is essential to understanding your users and creating better experiences. Design Ethnographer Kelly Goto shares rapid, combined research methods that tap into what you already know to add to your UX toolbox today. Read more.
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1:00pm Monday, 03/28/2011
Ruby on Rails at a Snail's Pace (continued...)
2009
Matt Reider (Engine Yard), Jen Mei Wu (Blazing Cloud)
Average rating: ***..
(3.00, 2 ratings)
Many of your favorite websites, including Twitter, LinkedIn, and Groupon use Ruby on Rails. Recruiters are on the hunt for Rails programmers, and there are not enough out there. If you are looking to shift your career into overdrive, Ruby on Rails is the way to go. This class will teach you the basics of Ruby on Rails, and give you a strong foundation upon which to grow. Read more.
Sponsors
  • Bundle
  • Microsoft Corporation
  • Rackspace Hosting
  • .CO
  • Serve (amex)
  • Tagged
  • Berlin Partner
  • IBT
  • OpenSRS
  • PR Newswire
  • RIM
  • SoftLayer
  • StrataScale Inc.
  • TokBox

Ally Parker
aparker@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

View a complete list of Web 2.0 Expo contacts.