Sanjay Vakil

Sanjay Vakil
Technical Manager, Social, TripAdvisor

Website | @TripAdvisor

Sanjay heads the social team for TripAdvisor. He oversees the company’s Facebook applications and the Facebook Connected elements of the core site, including the “Instant Personalization” effort. Before joining TripAdvisor in October 2009, Sanjay founded several startup companies, including LuckyCal, a predictive calendar tool, and PatientKeeper. At PatientKeeper, Sanjay helped to raise the first $51 million of funding and built their handheld application and multiple generations of the server side platform and its associated integrations, making medical information securely available on the web. He is coauthor of multiple patents filed during his tenure. Sanjay holds S.B., S.M., and Ph.D. degrees in Aerospace Engineering from M.I.T.

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Sanjay Vakil (TripAdvisor)
Average rating: ***..
(3.32, 19 ratings)
Personalization is one of the top buzzwords for 2011. But it's not without merit. Indeed, building a personal experience on the web can improve user retention, reduce bounce rates and (in an ideal world) even improve commerce. But it's tough to balance the traditional approach to user-generated content with the hard math of personalization. Read more.
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