Lawrence Swiader has over 20 years of experience in the areas of media, digital media, and instructional design. In his role as the Director of Digital Media at The National Campaign to Prevent Teen and Unplanned Pregnancy, he oversees all aspects of the National Campaign’s digital presence to help reduce unplanned pregnancy among teens and young adults. Responsible values and behavior by both males and females are supported through innovative use of messages delivered through social media, games, video, mobile devices, and the Web. Critical to delivering effective content is an understanding of the target audiences and their attitudes and behaviors.
Lawrence has overseen many discussion sessions on the sensitive topic of sexual health and digital media habits with teen and young adult populations. In the past year, he has participated in needs analyses for two major digital interventions that required studying the behavior of teens and young adults regarding their use of contraception, occurrence of conversations around sexual health, and the use of digital media. As the digital interventions move forward, measurement of behavior vis-a-vis the digital interventions is essential. Lawrence oversees the methods that are employed within the digital media to understand how behavior is affected by the interventions.
Prior to joining The National Campaign, Lawrence was the Chief Information Officer at the United States Holocaust Memorial Museum, a Federal agency, where he worked for over ten years and established an award-winning Web presence for the Museum that attracted tens of millions of visitors through the creation of products ranging from online exhibitions to televised programs, podcasts, and geo-referenced information for use on mobile devices and beyond. An important part of his role as a Federal CIO was interacting with other government agencies and cooperating on initiatives as wide-ranging as standards-setting for web development, Internet security, and content creation for national observances like Black History Month.
In his second home of Athens, Greece, he has consulted on various multimedia projects including kiosks for the Athens Metro, and Web sites on Greek history. Lawrence graduated from the S.I. Newhouse School of Public Communications at Syracuse University in 1989 with a degree in Television, Radio, and Film and in 1993 earned a Masters degree in Instructional Design, Development and Evaluation from Syracuse University’s School of Education.