Erin Malone, Principal with Tangible ux, a user experience design firm, has over 20 years of experience leading design teams and developing social experiences for web and software. Prior to Tangible, she spent 4+ years at Yahoo! leading the Platform User Experience Design team where they were responsible for Community products and platforms, for helping develop the Yahoo! Open Strategy, including its social offerings, building the Yahoo! Design Pattern Library and for providing design expertise to the popular YUI (Yahoo! User Interface Library). Additionally, she led the redesign of the Yahoo! Developer Network, oversaw the redesign of Yahoo!’s registration system, and worked on cross-company initiatives. Before Yahoo!, she was a Design Director at AOL responsible for community applications, Creative Director at AltaVista and chief Information Architect for Zip2. She was the founding editor-in-chief of Boxes and Arrows and author of several articles on interaction design history and design. She is co-author of the book Designing Social Interfaces with Christian Crumlish for O’Reilly Media.