Gabe Zichermann

Gabe Zichermann
Author, Speaker, Gamification.Co & Gamification Summit

Website | @gzicherm

Gabe Zicherman is an author, highly rated public speaker, entrepreneur and chair of the Gamification Summit. His most recent book, Game-Based Marketing (Wiley, 4/2010) has achieved critical and industry acclaim for its detailed look at innovators who blend the power of games with brand strategy. His next book on game mechanics is a detailed technical look at architecture and implementation. A resident of NYC, Gabe is a board member of StartOut.org, advisor to a number of startups and Facilitator for the NYC chapter of the Founder Institute.

Sessions

Marketing 2002
Gabe Zichermann (Gamification.Co & Gamification Summit)
Average rating: ****.
(4.92, 12 ratings)
Gamification is rapidly changing how we engage users and solve problems - affecting big brands and small startups alike. Early approaches have produced largely stellar results (e.g. Foursquare, DevHub) and some real duds. Most designers know that badges alone are not enough to profoundly engage users, but what does it take to gamify like a champ? Read more.
Sponsors
  • Bundle
  • Microsoft Corporation
  • Rackspace Hosting
  • .CO
  • Serve (amex)
  • Tagged
  • Berlin Partner
  • IBT
  • OpenSRS
  • PR Newswire
  • RIM
  • SoftLayer
  • StrataScale Inc.
  • TokBox

Ally Parker
aparker@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

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