Mona Elesseily is the VP of Online Marketing Strategy at Page Zero Media where she focuses on paid search strategy and conversion improvement. In her career, she has significantly improved campaign performance for brands such as Capital One, Cathay Pacific, CareerBuilder.com and The Jimmy Pattison Group to name a few. She regularly speaks at Canadian, US and international online marketing events on paid search, landing page optimization, ad copy creation and integrated online marketing strategy. Mona has written two books on Yahoo!, is a columnist for Search Engine Land and also writes for other publications including IMedia Connection, the American Marketing Association and the Yahoo! Search blog. Her industry knowledge is regularly sought after by the business community, including Wall Street analysts; and she’s frequently quoted in respected publications. Mona serves on the Acquisio advisory board and served on the Yahoo! Search Marketing board until it was disbanded in 2010. She is an active member of the online marketing community and is passionate about challenging online marketing work. To learn more about Mona, visit www.monaelesseily.com or follow her on Twitter @webmona.