A San Jose native, Katie attended Arizona State in Tempe, AZ. After graduating rom ASU’s W.P Carey School of Business in 2008 with a degree in Marketing, she worked for local digital agencies Sitewire and Off Madison Ave/Mighty Interactive, as a Social Media Manager. Her main responsibilities were to develop and implement social media programs with clients like Sears, Darden (Red Lobster, Olive Garden) Gulf States Toyota and ABC15. In 2010 she moved back to the Bay Area to join ExactTarget/CoTweet as a Social Media Marketing Consultant. Now she works on enabling clients from all business verticals to use social media management systems to optimize their social media efforts. She also works with clients to create actionable, tactical plans for engaging in social media. Being social (online and off) is her hobby and her job. In her free time she enjoys: reading, yoga, wine, playing Wii, exploring San Francisco and spending time with friends.