John Schoofs
Search Marketing Analyst, Parallel Path

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John Schoofs joined Parallel Path in December of 2010 and while he is a recent addition to the team, he is not new to Web Analytics. Prior to his employment with Parallel Path, John has helped organizations implement Web Analytics platforms such as Omniture Site Catalyst and Google Analytics. John is known for a data driven approach to helping organizations understand what is happening within their website and what they can do to improve it.

Mr. Schoofs’ background is concentrated within the home decor industry with employment at Bellacor.com and Murals Your Way. During his tenure at Bellacor.com he helped the organization migrate from a homegrown database-driven analytics solution over to Omniture Site Catalyst and establish reporting metrics. His work helped the organization broaden their test breadth while spending less time analyzing data. At Murals Your Way, he helped the organization grow traffic with organic and paid search marketing opportunities utilizing analytics to understand opportunities within the website.

A 2003 graduate of the University of Wisconsin – Green Bay, Schoofs holds a degree in Marketing with minors in Accounting & Information Science. He brings a developer’s viewpoint to every discussion, having run his own company helping businesses with analytics and site development. In his spare time, Mr. Schoofs love cycling, skiing and any other activity that takes him outdoors.