Josh Dreller

Josh Dreller
VP, Media Technology & Analytics, Fuor Digital

Website

Josh Dreller joined Fuor Digital in June 2007. He is responsible for guiding the organization’s technology investments and the leadership and management of Fuor’s search engine marketing services. As a media technologist fluent in the use of leading industry systems, Josh stays abreast of cutting edge digital marketing and measurement tools to maximize the effect of digital media on client goals. He has achieved platform certification from Google Adwords, AdGooroo, Google Analytics, and Microsoft adCenter.

Josh co-chairs the Standards Committee for the Web Analytics Association, a collaborative effort between WAA members, vendors, agencies, practitioners and thought leaders to provide standard definitions and promote consistency of the most widely used terms across the analytics industry. Josh also contributes regularly for iMedia Connection and SearchEngineLand.com and routinely attends and speaks at industry conferences such as OMMA, iMedia, SES, SMX, and ad: tech.

Prior to his appointment at Fuor Digital, Josh was the agency Project Manager for Dell’s search marketing campaigns at Omnicom’s Resolution Media where he led the strategy for campaign optimizations and ensured that each campaign met its goals. Previously, Josh spent many years working on the web in various positions such as the E-commerce Marketing Manager for Salton, Inc with brands that include George Foreman Grill and Westinghouse.

Josh graduated from Florida State University in 1997 with a B.F.A. in Motion Pictures, Television, and Recording Arts and is a member of MENSA.

Sessions

Marketing 2002
Moderated by:
Josh Dreller (Fuor Digital)
Panelists:
Average rating: ***..
(3.40, 5 ratings)
The rise of the Social Web has been one of the biggest game changers in online advertising, yet marketers continue to struggle with how to best utilize and measure the impact of this channel. You engage with your consumers on Facebook, Twitter, and other social platforms, but that's just one piece of the puzzle. Read more.
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