Paul Smith

Paul Smith
Founder, mPulse Media

Website

Paul Smith is founder of mPulse Media in San Francisco. mPulse runs Social TV programs on mobile devices with MTV, VH1, Comedy Central, NBC Bravo, CBS CW, and others. Advertisers, such as Sprint, use mPulse to show mobile ads synchronized with TV commercials to extend engagement and drive local direct response. Prior to mPulse, Paul founded and sold other web start-ups, was Director of Technology at a top interactive agency acquired by Omnicom, and developed educational software. He has spoken multiple times at SXSW, CTIA (annual mobile conference), and many other conferences.

Sessions

Conversations Alcove 4
Kelly Goto (gotomedia, LLC), Paul Smith (mPulse Media), Raj Singh (Skyfire), Rudy De Waele (mTrends)
Average rating: ***..
(3.67, 3 ratings)
Steady user trends bring about dramatic and abrupt changes by handset manufactures like Nokia, operating system providers like Microsoft, and carriers like T-Mobile. AT&T's bid to acquire T-Mobile and Microsoft's billion dollar deal to be Nokia's OS provider and the shake-up in Japan are just the most recent seismic disruptions to the mobile eco-system. Read more.
Marketing 2002
Paul Smith (mPulse Media)
Average rating: ***..
(3.75, 4 ratings)
Social TV services and devices are proliferating. The next question is: What form will advertising take within these new experiences? How will content creators, distributors, agencies and brands participate? What are systemic obstacles and points of leverage that will drive these emergence dynamics? This session will introduce social TV and explore advertising opportunities in the medium. Read more.
Sponsors
  • Bundle
  • Microsoft Corporation
  • Rackspace Hosting
  • .CO
  • Serve (amex)
  • Tagged
  • Berlin Partner
  • IBT
  • OpenSRS
  • PR Newswire
  • RIM
  • SoftLayer
  • StrataScale Inc.
  • TokBox

Ally Parker
aparker@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

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