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Personal schedule for JoMarie Thomson

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9:00am Monday, 03/28/2011
Effective Facebook Ads and Applications
Workshop 2002
Dennis Yu (BlitzLocal), Justin Kistner (Webtrends)
In this interactive workshop, we'll explore Facebook's advertising and application platforms. Learn how to do competitive analysis, build ad campaigns, and set up engagement apps. Understand the most effective ways to integrate Facebook widgets into your site. In particular, we'll look at how to use ads and applications together to drive engagement via live ad campaigns. Read more.
1:00pm Monday, 03/28/2011
101 Killer SEO & PPC Strategies & Tactics
Workshop 2002
Mona Elesseily (Page Zero Media), Stephan Spencer (The Art of SEO)
Make your PPC (paid search) and SEO (organic listings) marketing initiatives really hum! In this workshop, you'll learn what it takes to compete effectively. From workshop learnings, attendees will be able to incorporate practical tips, tactics, techniques and tools directly into SEO and PPC initiatives the very next day! Read more.
9:00am Tuesday, 03/29/2011
Webfonts: Why Bother?
Design & UI 2001
Greg Veen (Typekit)
Sure, you've heard about how you can finally use real fonts on the web. But you're already using your brand's fonts on your website by relying on images or other workarounds. Is dealing with the technical and legal complexities of webfonts really worth the hassle? Come learn why you actually can't afford not to be using webfonts -- and how a webfont service can make it dead simple. Read more.
11:10am Tuesday, 03/29/2011
Why, When and How to Use Customer Data
Strategy & Business Models 2005
David Michaels (Intuit), Aaron Forth (Intuit )
In an era when people are comfortable putting personal information online, companies can uncover market trends and consumer behaviors by strategically aggregating and analyzing massive sets of customer data. This session will teach attendees how to effectively collect and break down data, and how to utilize this information for marketing and product development initiatives. Read more.
1:30pm Tuesday, 03/29/2011
Who Do I Talk To Now? User Research for Every Phase of Your Product
Design & UI 2001
Laura Klein (Users Know)
Startups these days are told to “talk to customers” and “get out of the building,” but they often don’t have the necessary experience to get the most out of their research. They need to know who to talk to, what questions to ask, and when to ask them, but that can vary wildly depending on the maturity of the product. Read more.
2:40pm Tuesday, 03/29/2011
Be Innovative, Yet Familiar: How to Create a Comfort App People Will Actually Use
Big Ideas 2002
Andrew Filev (Wrike.com)
Hundreds of Web 2.0 apps for business are created today, only dozens of them survive. Is it bad marketing or poor financing? The truth is the most Web 2.0 tools for work simply don’t fit the existing business users’ habits. Learn how leveraging ubiquitous tools, like email, helped Wrike.com win over thousands of corporate and SMB teams worldwide. Read more.
9:00am Wednesday, 03/30/2011
Challenging the Challenge of Accessibility through Design
Design & UI 2001
Victor Tsaran (Yahoo! Inc.), Nicholas Zakas (WellFurnished)
The Web is inherently accessible, however, there are a large amount of sites that are hard for those using assistive technology.There are 650 million people worldwide living with disabilities and developing an accessible site improves the overall user experience for people of all abilities.Learn how the Yahoo! homepage-visited by more than 300 people monthly was created with accessibility in mind. Read more.
10:05am Wednesday, 03/30/2011
The Top 5 Mistakes of Massive CSS
Design & UI, Development 2006
Nicole Sullivan (Stubbornella)
Your website has out-of-control CSS bloat. You know your performance is being impacted, but how do you move from organic CSS with no particular architecture to something lighter, more logical, and easier to maintain? In this session, Nicole Sullivan will show you how she improved the CSS at Facebook and Yahoo! Search. Read more.
1:15pm Wednesday, 03/30/2011
How to (Mostly) Control Your Message Online
Social Media 2010
Dorie Clark (Clark Strategic Communications)
Dorie Clark - marketing strategist and former presidential campaign spokeswoman - shows you how to prevent, prepare for, and master crisis communications in an online world. Read more.
2:20pm Wednesday, 03/30/2011
No Need to Google: How to Intercept Customers Before They Search
Marketing 2002
Alex Rampell (TrialPay)
Google is a great way to find customers who are searching for your company or products. But what should you do when customers haven’t heard of you or aren’t searching for your keywords? In this session, we'll look at the ways e-commerce companies are successfully leveraging new channels through social networks and coupons to intercept customers before they even think of Googling. Read more.
2:20pm Wednesday, 03/30/2011
When Actions Speak Louder than Tweets: Using Behavioral Data for Decision-making on the Web
Strategy & Business Models 2005
Jaidev Shergill (Bundle.com)
There are more websites than ever before to research what to buy and where to go. With this proliferation of reviews and recommendations, how can you be sure you’re making the best spending decisions? How do you know who to listen to--who is most like you? Does gender, income, age, location or some other factor matter the most? Read more.
11:00am Thursday, 03/31/2011
Birth of a Startup (or Eight)
Strategy & Business Models 2005
Moderated by:
Liz Gannes (All Things D)
Panelists:
Kevin Systrom (Instagram), Adam Rugel (Trazzler), Tim Roberts (Fitbit ), Tony Stubblebine (CrowdVine), Rabble Evan Henshaw-Plath (cuboxsa.com), Dom Sagolla (iPhoneDevCamp)
In March 2006, a small podcasting startup called Odeo launched a side project. You now know that side project as Twitter. Interestingly, Twitter is just one of the companies that came out of Odeo; seven employees-- or more than half the of the company-- went on directly to found other ventures, including Instagr.am, Square, Trazzler and CrowdVine. Read more.
1:00pm Thursday, 03/31/2011
Bringin’ Home the Bacon – The Economics of Your Ad Supported Application Business
Strategy & Business Models 2005
Ashwani Kumar (InMobi)
Advertising offers an excellent opportunity for developers to earn a living, but the industry has done little to educate on the real economics of the mobile advertising opportunity for developers. Read more.
1:30pm Thursday, 03/31/2011
Rise of the Angels
Big Ideas 2010
Naval Ravikant (Investor, Venturehacks Co-Author)
The rise of angel investors is part of a substantial, structural shift in power in Silicon Valley, with entrepreneurs gaining influence and prominence--and leverage. In this session, we'll look at the trends and their significance. http://www.youtube.com/watch?v=tjzDY9Z3HF0 - you can watch the preso here. Read more.
2:05pm Thursday, 03/31/2011
You’ve Successfully Attracted a Twitter Following; Now What?
Social Media 2010
Victoria Harres (PR Newswire)
You set up your brand Twitter account. Maybe it was part of a larger strategy or maybe it was a task you assigned to an intern because everyone said your company "needed to be on Twitter." Read more.
2:05pm Thursday, 03/31/2011
Facing the Big Data Challenge - Getting Some
Product 2009
Gil Elbaz (Factual)
Many companies face a key challenging in the era of "Big Data": getting access to good, accurate data at a reasonable price. In my talk, I intend to discuss the challenge of finding and integrating good data; the tools and techniques for maintaining it (some manual, some machine-based); and the potential of crowdsourcing and other open data models to enhance and transform the data landscape. Read more.
Sponsors
  • Bundle
  • Microsoft Corporation
  • Rackspace Hosting
  • .CO
  • Serve (amex)
  • Tagged
  • Berlin Partner
  • IBT
  • OpenSRS
  • PR Newswire
  • RIM
  • SoftLayer
  • StrataScale Inc.
  • TokBox

Ally Parker
aparker@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

View a complete list of Web 2.0 Expo contacts.