Web 2.0 Expo SF 2011 Speaker Slides & Video

Presentation slides will be made available after the session has concluded and the speaker has given us the files. Check back if you don't see the file you're looking for—it might be available later! (However, please note some speakers choose not to share their presentations.) Also, check out the presentation files from the 2010 edition of Web 2.0 Expo SF.

Sam Ramji (Apigee), Michael Hart (Netflix), Daniel Jacobson (Netflix)
Presentation: external link
In evolutionary theory, punctuated equilibrium refers to a period of significant environmental stress resulting in rapid, dramatic changes among species. It is a powerful model for understanding the changes in technology, business models and data over the last few decades - changes that have given rise to the age of APIs.

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Reid Hoffman (LinkedIn), Liz Gannes (All Things D)
Reid Hoffman, Founder, Executive Chairman, LinkedIn, joins Liz Gannes in conversation on our main stage.
Lynne d Johnson (Advertising Research Foundation)
Lynne d Johnson, SVP of social media at the Advertising Research Foundation and John C. Havens, SVP of social media at Porter Novelli will demonstrate how Augmented Reality (AR) provides a ‘touchstone technology’ that layers mobile commerce, social networking and location-based advertising in a seamless format for consumers and brands.

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Gabe Zichermann (Gamification.Co & Gamification Summit)
Presentation: external link
Gamification is rapidly changing how we engage users and solve problems - affecting big brands and small startups alike. Early approaches have produced largely stellar results (e.g. Foursquare, DevHub) and some real duds. Most designers know that badges alone are not enough to profoundly engage users, but what does it take to gamify like a champ?

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Andrew Filev (Wrike.com)
Presentation: external link
Hundreds of Web 2.0 apps for business are created today, only dozens of them survive. Is it bad marketing or poor financing? The truth is the most Web 2.0 tools for work simply don’t fit the existing business users’ habits. Learn how leveraging ubiquitous tools, like email, helped Wrike.com win over thousands of corporate and SMB teams worldwide.

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Amy Jo Kim (ShuffleBrain)
Games are infiltrating every aspect of daily life. Early-on, "gamification" meant adding simple game mechanics like points, badges and leaderboards to websites and apps. But that's not what makes games truly compelling. Good games take players on a journey, giving them something the learn and master.
Ashwani Kumar (InMobi)
Advertising offers an excellent opportunity for developers to earn a living, but the industry has done little to educate on the real economics of the mobile advertising opportunity for developers.
Adam Stanley (Research In Motion)
Join this session to explore the exciting development possibilities of the BlackBerry WebWorks SDK for PlayBook. Learn how to use CSS3, HTML5 and JavaScript WebWorks APIS to transform your existing web assets into a BlackBerry Super App!
Jonathan Stark (Jonathan Stark Consulting)
This workshop is for web designers and developers who are interested in creating cross platform mobile apps. A basic familiarity with standard HTML, CSS, and JavaScript would be very helpful but is not required.
Micki Krimmel (Sugar Packet, Inc.)
Sharing content on the web is old news. The new wave of applications is all about sharing physical objects IRL (In Real Life). Services that connect people to share household items, cars and even bedrooms have been all the rage recently. How do you encourage neighbors to trust each other? This session will cover what's required to build a community of trust that supports sharing in real life.

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Cindy Alvarez (KISSmetrics)
You know metrics are important. But running a data-driven company can feel like a black-box exercise. Are you measuring the same things that your competitors and peer companies are? How do your numbers stack up? Cindy Alvarez will share benchmark data and insights drawn from looking at anonymized data across the KISSmetrics customer base.
Every day it's getting easier and easier to contribute to open source software. Knowledge of Unix commands and specialized email programs are no longer a barrier to entry — all you need now is a web browser and text editor. This talk will discuss what's changed in the collaboration process in the past few years, the impact the change has had, and where all this is heading.
Jaidev Shergill (Bundle.com), Phil Kim (Bundle.com), Alexander Hasha (Bundle.com)
What happens when you troll through massive amounts of consumer spending data? Can you create meaningful products that provide tangible benefit to users? These are the types of questions we ask ourselves every day at Bundle. Join us to view the results that curiosity can bring about.
Jennifer Lynn Aaker (Stanford University’s Graduate School of Business)
How do you connect meaning to social media to create impact? This keynote draws from psychological insights on happiness, storytelling principles and design-thinking methodology to reveal why some movements and brands take off when they harness social media--and why others don’t.
Stephen Anderson (PoetPainter), Russ Unger (Happy Cog)
Presentation: external link
Love creative problem solving, but need something more practical— something specific to User Experience? Participants will be encouraged to participate, if not embarrass themselves in front of a room full of their peers as they challenge themselves to see past the first, obvious—and often incorrect—answers, and start to flip problems on their heads to see solutions from a different view.

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Tom Carden (Bloom)
Presentation: external link
Today's web developer is armed with a powerful suite of tools optimized for writing network-aware, data-driven, interactive graphical applications. Modern web browsers provide a powerful flexible programming language (Javascript), an expressive and elaborate styling system (CSS) and two robust, battle tested document models (HTML and SVG).

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David Messenger (American Express)
Keynote by David Messenger Executive Vice President of Online and Mobile at American Express
RJ Owen (EffectiveUI), Michael Salamon (EffectiveUI)
As a developer in the RIA and User Experience field, it's important to be armed with some design basics in order to effectively communicate with designers and give sound suggestions for UX improvements on the applications you’re building. This session covers basic design principles and techniques that will help developers understand a designer’s intent and maximize time and energy in the process.
Daniel Rabinovich (MercadoLibre)
During 2009, MercadoLibre, Latin America´s leading e-commerce platform, underwent a project to re-design it's site. In the presentation management details the reasons why the company, despite it´s success, redesigned it's entire platform. The talk covers the mistakes that had been made, and how each of these was reverted by re-thinking everything from the business model to development paradigms.

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Samantha Starmer (REI, Recreational Equipment, Inc.)
Presentation: external link
The gap between physical and digital has blurred: we use Wiis to get in shape, computers to order a pizza, or phones to find hot dates. Design is becoming more demanding - we can’t stop at digital. The future of design is everywhere the customer touches our product or service, digital or physical. Learn this future and avoid going the way of the dodo, dinosaurs, and disco.

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Brian Aker (HP)
Ever wondered what would happen if you could rethink a decade worth of design changes? Drizzle is a redesign of the MySQL server targeted at web development and cloud infrastructure. Update yourself on the latest features, and use cases for Drizzle7 and what is in store for the near future.
Dan Olsen (YourVersion, Inc.)
What separates successful products from unsuccessful ones? As the Web 2.0 product bar is continuously raised over time, best practices in product management, development and UI design have emerged to make it much more of a science than an art. This session will cover understanding customer needs, product design, usability testing, parsing user feedback, and using metrics to optimize your product.

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Elizabeth Yin (LaunchBit), Jennifer Chin (LaunchBit)
This workshop is for people who want to launch an internet-based business idea but don't know how to code. We'll cover how to use free/inexpensive tools to quickly launch without coding, how to market, and how to measure your early-stage success. We build off of Steve Blank and Eric Ries' customer development philosophy. Please bring an internet idea you can share.

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Sanjay Vakil (TripAdvisor)
Presentation: Get Personal Presentation [PPTX]
Personalization is one of the top buzzwords for 2011. But it's not without merit. Indeed, building a personal experience on the web can improve user retention, reduce bounce rates and (in an ideal world) even improve commerce. But it's tough to balance the traditional approach to user-generated content with the hard math of personalization.
Andy Smith (Vonavona Ventures)
Presentation: external link
Many workshops teach the mechanics of using Facebook, Twitter, LinkedIn and YouTube to compete in business. But few dive into the psychological insights that explain which social media strategies work and which don't. In this session, we'll pull back the curtain and help you understand the subtle elements of social media success.

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Abe Pachikara (Microsoft), Jim Zimmerman (Thuzi.com)
We will discuss 3 topics near and dear to many: mobile apps; social apps; and helping ensure wild success. Join us to learn how Thuzi has created social apps that can run on phone devices (iPhone, Android, Windows Phone,) iPad/tablets, and tap cloud computing to handle rapid growth.
Melissa Clark (Siteworx, Inc.)
Have you ever surfed the web on a smartphone, when all of a sudden you hit a page that was so ill-suited to mobile viewing--so slow, so awkward, so inoperable--that you couldn't complete your visit? Don't let your site break like that. In this session, you'll learn what separates a great mobile site from a dismal one, and how to transform your fixed web presence into a great mobile experience.
Cass Phillipps (Webwallflower Events), Janice Fraser (LUXr), Kevin Systrom (Instagram), Manu Kumar (K9 Ventures)
Presentation: external link
"If you haven't failed 5x more than you have succeeded, you're not prepared for success," - Jay Adelson, FailCon 2010. A new venture will fail in dozens ways: design, scaling, customer service, team development and more. Learn the most common mistakes entrepreneurs make, what ruins startups and new projects in their first year, and how you can best prepare from those who have gotten through it."

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Paul Adams (Facebook)
Presentation: external link
When it comes to the things we like, the activities we do, the products we buy and the places we go, we turn to our friends to help us decide. The people around us are our everyday solution to the increasing amount of choice and the increasing amount of available information in our worlds.

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Duane Nickull (Adobe Systems)
Trying to understand which standards will be used and which are optimized for various types of tasks is difficult. This session breaks through the FUD in the industry to make a very pragmatic analysis of what the future may hold, when it might be best to use HTML5 features over Flash (and vice verse) and how JavaScript factors in. This session is not a "vs." and focuses on likely outcomes.
Raven Zachary (Small Society)
A year has passed since the release of Apple's iPad. With it, new opportunities for developers, content publishers, and entrepreneurs, have clearly emerged. We now have a proven market for a third type of mobile, Internet-enabled device - more intimate than a laptop and more expansive than a smartphone. As a follow-up to his 2010 Web 2.0 Expo talk, Raven looks back on the first year of the iPad.

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Tom Hughes-Croucher (Change.org)
Presentation: external link
JavaScript is the programming language of the web. Its is making a comeback with Node.js a highly concurrent server based on V8, the JavaScript engine from the Chrome browser. This session will explore how Node.js work, and how you can use it to develop with JavaScript that runs on both the client and the server. This session will show how to apply existing JavaScript skills on the server.

Presentation

Kevin Kelly (Wired)
Keynote by Kevin Kelly, Senior Maverick, Wired.
Mark Cook (Kodak Gallery)
Kodak Gallery had a mid sized product development organization releasing on a monthly basis and not really making much progress. Introducing lean start up methods has significantly improved the impact of product development activities. Mark will relay the the hurdles and the successes on this ongoing journey.
Jessica Mah (inDinero.com)
Keynote by Jessica Mah, Founder, CEO, Architect, inDinero.
Margaret Francis (Exact Target/ CoTweet)
Presentation: external link
New media has made new ways of measurement possible, but many companies are using legacy metrics such as impressions and clicks to understand the social web. Join Margaret Francis, VP of Products, Scout Labs for a conversation about how brands approach the challenges of social media measurement in a fluid, real-time world.

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Mari Baker (PlayFirst, Inc.)
PlayFirst chief executive Mari Baker will highlight how a leading single-player game company effectively transitioned to emerging growth platforms like mobile and social.
Lauren Cooney (Juniper Networks)
Twitter and Facebook may be all the rage, but what else can you do to round out your social media strategy? Are you wondering what's new in digital marketing? How can you attract more customers to your product, platform, or services? Come to this session for detail on new products and technologies entering the marketplace that you can utilize.

Presentation

Rosalind W. Picard (MIT Media Lab and Affectiva, Inc.)
Rosalind Picard, an MIT Media Lab professor, never wanted to start a business and for most of her early career, she tried to avoid emotion. She enjoys working on hard scientific problems and has authored several patents and over 200 publications, mostly of the geeky mathematical type.
Osama Bedier (Google)
Keynote by Osama Bedier, Google.
Jennifer Magnolfi (Herman Miller)
A key consideration in the making of future environments is the intrinsic role technology plays in their design and engineering. Certain environments known today as extreme, only accessible to a select number of users, in fact reveal core design principles and approaches relevant to the making of future everyday spaces to work, live and learn.
Mikhail Panchenko (Opsmatic, Inc), Derek Smith (SimpleGeo), Paul Lathrop (SimpleGeo, Inc.), Michael Malone (SimpleGeo)
Presentation: external link
The hype cycle is at a high for cloud computing, distributed "NoSQL" data storage, and high availability map-reducing eventually consistent distributed data processing frameworks everywhere. Back in the real world we know that these technologies aren't a cure-all. But they're not worthless, either.

Presentation

Erica Kuhl (salesforce.com)
Presentation: external link
You've seen eye-opening stories of companies small and large who see phenomenal success by marketing to customers through community and social media. They're creating brand awareness and generating new customers. But how does it work for B2B marketers?

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Sandra Fathi (Affect Strategies)
Although most businesses recognize the value of engaging in social media, they struggle to justify marketing spend on these platforms in terms that resonate with executive management. In this session, Sandra Fathi will discuss the tools and metrics brand marketers can use to measure and track the success of your online campaigns.
Rick Olson (GitHub)
Presentation: external link
After Firesheep was released Github was re-architected to force SSL on all logged-in users. If your web application hosts sensitive customer data, you should consider this too. This talk goes into the Whys and the Hows, and highlights some possible pitfalls you may run into.
Christian Crumlish (AOL), Erin Malone (Tangible UX)
Presentation: external link
Keynote by Christian Crumlish and Erin Malone.

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Shay Frendt (Relevance, Inc.)
Presentation: external link
What if you only had 2 weeks to ship your software? I bet you'd ship the best feature first. Would your customers object to you solving their problem that soon? Well...what are you waiting for? Ship it!

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Hjalmar Gislason (DataMarket)
Governments and public sector agencies all over the world have started opening up their data. Hackers and open access enthusiasts have picked it up and made some interesting solutions. But is it enough to rationalize the public sector's efforts? Is it possible to find business models that leverage flow of open data, yet ensure that the data will be kept open and free of charge?

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Hal Varian (Google)
Keynote by Hal Varian, Chief Economist, Google.
Paul Smith (mPulse Media)
Social TV services and devices are proliferating. The next question is: What form will advertising take within these new experiences? How will content creators, distributors, agencies and brands participate? What are systemic obstacles and points of leverage that will drive these emergence dynamics? This session will introduce social TV and explore advertising opportunities in the medium.
Madhava Enros (Mozilla)
Mobile phone technologies are evolving at an accelerated pace. With the introduction of touch screen devices the mobile user experience was dramatically changed. Madhava Enros will talk about the future of the mobile UI and discusses the challenges of designing a browser for the small screen.

Presentation

Buster Benson (Health Month)
Presentation: external link
Games simplify experiences for us. The recent gamification of life trend, by extension, simplifies LIFE for us. They push us through specific experiences that have been specially tailored for our entertainment. Lately, however, game designers have been pushing their luck to see how much they can craft games to their benefit, even if it sometimes conflicts with the players' best interests.

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Jonah Peretti (Buzzfeed)
Learn how to spread your content and brand media from the cofounder of BuzzFeed and the Huffington Post. Everyone wants to "go viral" but making it happen requires a combination of art, science, persistance.
Akshay Kothari (Pulse News), Purin Phanichphant (IDEO)
From phone to tablets to microwaves to refrigerators, the world is now filled with touch devices. Pulse News, a beautiful mobile application that allows you to read your news visually, was developed by young Stanford graduate students. Started off as a class project, it now has a solid presence on both iOS and Android platforms.
Dan Shapiro (Sparkbuy Inc.)
There are over a quarter million iphone apps. Fortunes are being made--but not so much in the appstores. So forget the democratic storefronts: this insider's tour of the mobile industry will show you where the real money can be made.
Tuesday's opening remarks by the Web 2.0 Expo SF program chairs Sarah Milstein and Brady Forrest.
Ben Horowitz (Andreessen Horowitz)
There are a lot of opportunities in technology, but where should companies and VCs invest? What are the companies and products that still need to be built, where is there opportunity for new growth?
Jaidev Shergill (Bundle.com)
There are more websites than ever before to research what to buy and where to go. With this proliferation of reviews and recommendations, how can you be sure you’re making the best spending decisions? How do you know who to listen to--who is most like you? Does gender, income, age, location or some other factor matter the most?
Chris Hulls (Life360)
The potential of geolocation capabilities will extend beyond the social web (Foursquare, Places) and into mainstream use – geolocation services (grocery-shopping or family tracking apps) bringing geolocation home. This session will examine business and financial considerations of geolocation trends outside of the social arena, benefitting start-ups looking to capitalize on the phenomenon.
Laura Klein (Users Know)
Startups these days are told to “talk to customers” and “get out of the building,” but they often don’t have the necessary experience to get the most out of their research. They need to know who to talk to, what questions to ask, and when to ask them, but that can vary wildly depending on the maturity of the product.

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Victoria Harres (PR Newswire)
You set up your brand Twitter account. Maybe it was part of a larger strategy or maybe it was a task you assigned to an intern because everyone said your company "needed to be on Twitter."
Sponsors
  • Bundle
  • Microsoft Corporation
  • Rackspace Hosting
  • .CO
  • Serve (amex)
  • Tagged
  • Berlin Partner
  • IBT
  • OpenSRS
  • PR Newswire
  • RIM
  • SoftLayer
  • StrataScale Inc.
  • TokBox

Ally Parker
aparker@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

View a complete list of Web 2.0 Expo contacts.