BEGIN:VCALENDAR X-WR-CALNAME:Web 2.0 Expo San Francisco 2011 VERSION:2.0 PRODID:Expectnation CALSCALE:GREGORIAN BEGIN:VEVENT DTEND;TZID=US/Pacific:20110328T120000 DTSTART;TZID=US/Pacific:20110328T090000 DTSTAMP:20110428T221914 LOCATION:2001 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/16840 UID:http://web2expo.com/sf--s2011-03-28-09:00--16840 SUMMARY:Critical Thinking for UX Designers (or anyone, really) DESCRIPTION:Presented by Stephen Anderson (PoetPainter), Russ Unger (Hap py Cog). Love creative problem solving, but need something more practica l— something specific to User Experience? Participants will be encourage d to participate, if not embarrass themselves in front of a room full of their peers as they challenge themselves to see past the first, obvious —and often incorrect—answers, and start to flip problems on their heads to see solutions from a different view. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110328T160000 DTSTART;TZID=US/Pacific:20110328T130000 DTSTAMP:20110406T002852 LOCATION:2001 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/17803 UID:http://web2expo.com/sf--s2011-03-28-13:00--17803 SUMMARY:Beyond Usable: Research with Results DESCRIPTION:Presented by Kelly Goto (gotomedia, LLC). You know that rese arch is essential to understanding your users and creating better experi ences. Design Ethnographer Kelly Goto shares rapid, combined research me thods that tap into what you already know to add to your UX toolbox toda y. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T095000 DTSTART;TZID=US/Pacific:20110329T090000 DTSTAMP:20110404T215614 LOCATION:2001 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/16815 UID:http://web2expo.com/sf--s2011-03-29-09:00--16815 SUMMARY:Webfonts: Why Bother? DESCRIPTION:Presented by Greg Veen (Typekit). Sure, you've heard about h ow you can finally use real fonts on the web. But you're already using your brand's fonts on your website by relying on images or other workaro unds. Is dealing with the technical and legal complexities of webfonts really worth the hassle? Come learn why you actually can't afford not t o be using webfonts -- and how a webfont service can make it dead simple . END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T105500 DTSTART;TZID=US/Pacific:20110329T100500 DTSTAMP:20110404T094356 LOCATION:2001 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19773 UID:http://web2expo.com/sf--s2011-03-29-10:05--19773 SUMMARY:Data Visualization for Web Designers: You Already Know How to Do This DESCRIPTION:Presented by Tom Carden (Bloom). Today's web developer is ar med with a powerful suite of tools optimized for writing network-aware, data-driven, interactive graphical applications. Modern web browsers pro vide a powerful flexible programming language (Javascript), an expressiv e and elaborate styling system (CSS) and two robust, battle tested docum ent models (HTML and SVG). END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T120000 DTSTART;TZID=US/Pacific:20110329T111000 DTSTAMP:20110331T164408 LOCATION:2001 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/16707 UID:http://web2expo.com/sf--s2011-03-29-11:10--16707 SUMMARY:Don’t Go It Alone: Using Collaboration to Solve Creative Design Problems DESCRIPTION:Presented by Maria Giudice (Hot Studio, Inc. ). Great design ideas rarely spring fully formed from our brains. They are usually a re sult of ideas from many people, iterated over time. This session looks a t the ways we can use collaboration to harness great ideas and then deve lop them into breakthrough designs. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T142000 DTSTART;TZID=US/Pacific:20110329T133000 DTSTAMP:20110405T181325 LOCATION:2001 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/16763 UID:http://web2expo.com/sf--s2011-03-29-13:30--16763 SUMMARY:Who Do I Talk To Now? User Research for Every Phase of Your Prod uct DESCRIPTION:Presented by Laura Klein (Users Know). Startups these days a re told to “talk to customers” and “get out of the building,” but they o ften don’t have the necessary experience to get the most out of their re search. They need to know who to talk to, what questions to ask, and whe n to ask them, but that can vary wildly depending on the maturity of the product. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T153000 DTSTART;TZID=US/Pacific:20110329T151000 DTSTAMP:20110405T130437 LOCATION:2001 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/16712 UID:http://web2expo.com/sf--s2011-03-29-15:10--16712 SUMMARY:The Future of User Interfaces: Designing for the Small Screen DESCRIPTION:Presented by Madhava Enros (Mozilla). Mobile phone technol ogies are evolving at an accelerated pace. With the introduction of touc h screen devices the mobile user experience was dramatically changed. Ma dhava Enros will talk about the future of the mobile UI and discusses th e challenges of designing a browser for the small screen. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110330T095000 DTSTART;TZID=US/Pacific:20110330T090000 DTSTAMP:20110405T230133 LOCATION:2001 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/16824 UID:http://web2expo.com/sf--s2011-03-30-09:00--16824 SUMMARY:Challenging the Challenge of Accessibility through Design DESCRIPTION:Presented by Victor Tsaran (Yahoo! Inc.), Nicholas Zakas (NC ZConsulting). The Web is inherently accessible, however, there are a lar ge amount of sites that are hard for those using assistive technology.Th ere are 650 million people worldwide living with disabilities and develo ping an accessible site improves the overall user experience for people of all abilities.Learn how the Yahoo! homepage-visited by more than 300 people monthly was created with accessibility in mind. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110330T105500 DTSTART;TZID=US/Pacific:20110330T100500 DTSTAMP:20110414T154409 LOCATION:2001 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/16811 UID:http://web2expo.com/sf--s2011-03-30-10:05--16811 SUMMARY:Mobile Persuasion: Designing Mobile Tools that Influence Behavio r DESCRIPTION:Presented by Kendra Markle (AlterActions.org, Stanford Preve ntion Research Center). The mobile platform is ideal for influencing peo ple’s behavior whenever and wherever they are. We’ll look at the psychol ogy of persuasion, understanding behavior patterns, the most effective p ersuasive techniques for mobile apps and how to use them, what popular a pps could do better and more. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110330T120000 DTSTART;TZID=US/Pacific:20110330T111000 DTSTAMP:20110404T032051 LOCATION:2001 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19622 UID:http://web2expo.com/sf--s2011-03-30-11:10--19622 SUMMARY:Touch Me, I Want Some Love - Designing for Touch devices DESCRIPTION:Presented by Akshay Kothari (Pulse News), Purin Phanichphant (IDEO). From phone to tablets to microwaves to refrigerators, the world is now filled with touch devices. Pulse News, a beautiful mobile applic ation that allows you to read your news visually, was developed by young Stanford graduate students. Started off as a class project, it now has a solid presence on both iOS and Android platforms. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110330T140500 DTSTART;TZID=US/Pacific:20110330T131500 DTSTAMP:20110405T130552 LOCATION:2001 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19290 UID:http://web2expo.com/sf--s2011-03-30-13:15--19290 SUMMARY:iPad: One Year Later DESCRIPTION:Presented by Raven Zachary (Small Society). A year has passe d since the release of Apple's iPad. With it, new opportunities for deve lopers, content publishers, and entrepreneurs, have clearly emerged. We now have a proven market for a third type of mobile, Internet-enabled de vice - more intimate than a laptop and more expansive than a smartphone. As a follow-up to his 2010 Web 2.0 Expo talk, Raven looks back on the f irst year of the iPad. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110330T144000 DTSTART;TZID=US/Pacific:20110330T142000 DTSTAMP:20110405T130613 LOCATION:2001 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/16218 UID:http://web2expo.com/sf--s2011-03-30-14:20--16218 SUMMARY:Creating Mobile Apps Based on Behavioral Patterns and Specialize d Platforms DESCRIPTION:Presented by Aaron Patzer (Mint.com). The crowded mobile app lication market is becoming more saturated daily. Companies must harness the advantages of each type of mobile platform while considering UX and use. Aaron Patzer, VP/GM of Intuit’s personal finance group, will discu ss how companies can analyze customer usage patterns and platform featur es to create successful mobile applications.
 END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110331T115000 DTSTART;TZID=US/Pacific:20110331T110000 DTSTAMP:20110404T164129 LOCATION:2001 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19738 UID:http://web2expo.com/sf--s2011-03-31-11:00--19738 SUMMARY:Brand Attitude Adjustment DESCRIPTION:Presented by Josh Levine (Great Monday), Kandice Cota (gotom edia & IPFranchise). Bring your brand issues to the table and get your b rand attitude adjusted. In this highly interactive session, participants vie via Facebook to be crowned the brand that needs adjustment, then Jo sh and Kandi in fast forward fashion take them through their five step b rand reinvention process. The lucky participants will walk away with a p lan for their own brand revival... END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110331T132000 DTSTART;TZID=US/Pacific:20110331T130000 DTSTAMP:20110404T163941 LOCATION:2001 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/16783 UID:http://web2expo.com/sf--s2011-03-31-13:00--16783 SUMMARY:Touching Stories: Designing Digital Magazines for the iPad DESCRIPTION:Presented by Matthew Carlson (Hot Studio Inc). Digital Mag azines for the iPad are changing the way readers interact with content. They merge the beauty of print with rich media, social networking and li ve data, all wrapped up in a UI that readers touch and play with. We’ll look at the iPad magazines that are doing it right, doing it wrong and d oing it weird and show how to design for this new media. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110331T135000 DTSTART;TZID=US/Pacific:20110331T133000 DTSTAMP:20110404T184509 LOCATION:2001 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19966 UID:http://web2expo.com/sf--s2011-03-31-13:30--19966 SUMMARY:Service Avatars: Seeing Through Devices, Sites And Apps To Servi ces DESCRIPTION:Presented by Mike Kuniavsky (ThingM Corporation). Session gi ven by Mike Kuniavsky, founder, ThingM Corporation. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T150000 DTSTART;TZID=US/Pacific:20110329T144000 DTSTAMP:20110401T163953 LOCATION:2001 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/18532 UID:http://web2expo.com/sf--s2011-03-29-14:40--18532 SUMMARY:The Quantified Self and The 4-Hour Body DESCRIPTION:Presented by Timothy Ferriss (The 4-hour Workweek), Gary Wol f (Wired). A startling new vision of the future of knowledge is emerging from pioneering self-trackers. Wolf and Ferriss will have a wide rangin g conversation about the emerging culture of self-tracking and self-expe riment, health hacking, participatory science, and way personal data is being reclaimed for personal knowledge. Exploring new sources of data an d insight outside of the conventional sources. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110331T145500 DTSTART;TZID=US/Pacific:20110331T140500 DTSTAMP:20110404T184505 LOCATION:2001 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19665 UID:http://web2expo.com/sf--s2011-03-31-14:05--19665 SUMMARY:Upgrade to HTML5 Video DESCRIPTION:Presented by Steve Heffernan (Video.js, Zencoder). HTML5 is the future of web video. It's required to play video on many mobile devi ces including the iPhone, and with the release of Internet Explorer 9 co ming this year, it will be supported by the majority of web users. This session will be an introduction to getting HTML5 video running on your o wn site. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110328T120000 DTSTART;TZID=US/Pacific:20110328T090000 DTSTAMP:20110422T204633 LOCATION:2002 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/17694 UID:http://web2expo.com/sf--s2011-03-28-09:00--17694 SUMMARY:Effective Facebook Ads and Applications DESCRIPTION:Presented by Dennis Yu (BlitzLocal), Justin Kistner (Webtren ds). In this interactive workshop, we'll explore Facebook's advertising and application platforms. Learn how to do competitive analysis, build ad campaigns, and set up engagement apps. Understand the most effective ways to integrate Facebook widgets into your site. In particular, we'll look at how to use ads and applications together to drive engagement vi a live ad campaigns. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110328T160000 DTSTART;TZID=US/Pacific:20110328T130000 DTSTAMP:20110603T163814 LOCATION:2002 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/17736 UID:http://web2expo.com/sf--s2011-03-28-13:00--17736 SUMMARY:101 Killer SEO & PPC Strategies & Tactics DESCRIPTION:Presented by Mona Elesseily (Page Zero Media), Stephan Spenc er (The Art of SEO). Make your PPC (paid search) and SEO (organic listin gs) marketing initiatives really hum! In this workshop, you'll learn wha t it takes to compete effectively. From workshop learnings, attendees wi ll be able to incorporate practical tips, tactics, techniques and tools directly into SEO and PPC initiatives the very next day! END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T095000 DTSTART;TZID=US/Pacific:20110329T090000 DTSTAMP:20110401T141722 LOCATION:2002 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/18636 UID:http://web2expo.com/sf--s2011-03-29-09:00--18636 SUMMARY:But How Am I Doing Compared to Other Companies? DESCRIPTION:Presented by Cindy Alvarez (KISSmetrics). You know metrics a re important. But running a data-driven company can feel like a black-bo x exercise. Are you measuring the same things that your competitors and peer companies are? How do your numbers stack up? Cindy Alvarez will sha re benchmark data and insights drawn from looking at anonymized data acr oss the KISSmetrics customer base. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T105500 DTSTART;TZID=US/Pacific:20110329T100500 DTSTAMP:20110331T184743 LOCATION:2002 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/16664 UID:http://web2expo.com/sf--s2011-03-29-10:05--16664 SUMMARY:Creating San Francisco’s Most Useful Apps DESCRIPTION:Presented by Shawn Allen (Stamen Design), Andreas Weigend (S tanford University), Jon Walton (City and County of San Francisco), Jenn ifer Pahlka (Code for America). The City of San Francisco challenges oth er organizations to set our information free, to develop apps that make people’s lives easier using our datasets. Learn about what has been deve loped so far and let us know what you want to work on. This session is n on-technical and will provide info for anyone interested in apps based o n city data. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T120000 DTSTART;TZID=US/Pacific:20110329T111000 DTSTAMP:20110407T211105 LOCATION:2002 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/17948 UID:http://web2expo.com/sf--s2011-03-29-11:10--17948 SUMMARY:Badges Are Not Enough: What Works and What Doesn't In Gamificati on DESCRIPTION:Presented by Gabe Zichermann (Gamification.Co & Gamification Summit). Gamification is rapidly changing how we engage users and solve problems - affecting big brands and small startups alike. Early approac hes have produced largely stellar results (e.g. Foursquare, DevHub) and some real duds. Most designers know that badges alone are not enough to profoundly engage users, but what does it take to gamify like a champ? END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T142000 DTSTART;TZID=US/Pacific:20110329T133000 DTSTAMP:20110402T194342 LOCATION:2002 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/18602 UID:http://web2expo.com/sf--s2011-03-29-13:30--18602 SUMMARY:Augmented Reality for Marketers: Mapping the Future of Consumer Interactions DESCRIPTION:Presented by Lynne d Johnson (Advertising Research Foundatio n). Lynne d Johnson, SVP of social media at the Advertising Research Fou ndation and John C. Havens, SVP of social media at Porter Novelli will d emonstrate how Augmented Reality (AR) provides a ‘touchstone technology’ that layers mobile commerce, social networking and location-based adver tising in a seamless format for consumers and brands. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T153000 DTSTART;TZID=US/Pacific:20110329T151000 DTSTAMP:20110415T011146 LOCATION:2002 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19310 UID:http://web2expo.com/sf--s2011-03-29-15:10--19310 SUMMARY:New Innovations in Social Media & Digital Marketing: It's Time f or More than Twitter & Facebook DESCRIPTION:Presented by Lauren Cooney (Juniper Networks). Twitter and F acebook may be all the rage, but what else can you do to round out your social media strategy? Are you wondering what's new in digital marketing ? How can you attract more customers to your product, platform, or servi ces? Come to this session for detail on new products and technologies en tering the marketplace that you can utilize. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110330T095000 DTSTART;TZID=US/Pacific:20110330T090000 DTSTAMP:20110331T130258 LOCATION:2002 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/16536 UID:http://web2expo.com/sf--s2011-03-30-09:00--16536 SUMMARY:The Re-Marketing Revolution: Best Practices in Ad Targeting DESCRIPTION:Presented by Nancy Marzouk (Netmining). Every advertiser is talking about re-marketing – but what exactly does that mean? This sessi on will cut through the hype and present practical re-marketing tactics advertisers can use to boost customer acquisition and sales. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110330T105500 DTSTART;TZID=US/Pacific:20110330T100500 DTSTAMP:20110415T011420 LOCATION:2002 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/16667 UID:http://web2expo.com/sf--s2011-03-30-10:05--16667 SUMMARY:Social Media & Integrated Marketing Programs: How to Monitor, Me asure & Demonstrate Results DESCRIPTION:Presented by Sandra Fathi (Affect Strategies). Although most businesses recognize the value of engaging in social media, they strugg le to justify marketing spend on these platforms in terms that resonate with executive management. In this session, Sandra Fathi will discuss th e tools and metrics brand marketers can use to measure and track the suc cess of your online campaigns. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110330T120000 DTSTART;TZID=US/Pacific:20110330T111000 DTSTAMP:20110412T232136 LOCATION:2002 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19570 UID:http://web2expo.com/sf--s2011-03-30-11:10--19570 SUMMARY:How Your Customers' Social Circles Influence What They Buy, What They Do and Where They Go DESCRIPTION:Presented by Paul Adams (Facebook). When it comes to the thi ngs we like, the activities we do, the products we buy and the places we go, we turn to our friends to help us decide. The people around us are our everyday solution to the increasing amount of choice and the increas ing amount of available information in our worlds. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110330T140500 DTSTART;TZID=US/Pacific:20110330T131500 DTSTAMP:20110402T200003 LOCATION:2002 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19578 UID:http://web2expo.com/sf--s2011-03-30-13:15--19578 SUMMARY:How to Ship Products and Influence People DESCRIPTION:Presented by Daniel Raffel (Heavy Bits), Michael Sharon (Fac ebook), Jeff Bonforte (Xobni), Jess Lee (Polyvore). Product management i s an ill-defined and often misunderstood field. This panel discussion wi ll lift the curtain on this dark art by moderating a conversation betwee n a group of seasoned product managers describing how they work, what th ey've learned along the way and what advice they have for others interes ted in creating products that delight users. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110330T144000 DTSTART;TZID=US/Pacific:20110330T142000 DTSTAMP:20110401T172816 LOCATION:2002 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/16714 UID:http://web2expo.com/sf--s2011-03-30-14:20--16714 SUMMARY:No Need to Google: How to Intercept Customers Before They Search DESCRIPTION:Presented by Alex Rampell (TrialPay). Google is a great way to find customers who are searching for your company or products. But wh at should you do when customers haven’t heard of you or aren’t searching for your keywords? In this session, we'll look at the ways e-commerce c ompanies are successfully leveraging new channels through social network s and coupons to intercept customers before they even think of Googling. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110331T115000 DTSTART;TZID=US/Pacific:20110331T110000 DTSTAMP:20110405T200022 LOCATION:2002 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/18511 UID:http://web2expo.com/sf--s2011-03-31-11:00--18511 SUMMARY:The Emerging Form of Social TV Advertising DESCRIPTION:Presented by Paul Smith (mPulse Media). Social TV services a nd devices are proliferating. The next question is: What form will adver tising take within these new experiences? How will content creators, dis tributors, agencies and brands participate? What are systemic obstacles and points of leverage that will drive these emergence dynamics? This se ssion will introduce social TV and explore advertising opportunities in the medium. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110331T132000 DTSTART;TZID=US/Pacific:20110331T130000 DTSTAMP:20110404T141907 LOCATION:2002 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/18766 UID:http://web2expo.com/sf--s2011-03-31-13:00--18766 SUMMARY:Social Media Targeting: Opportunities and Challenges DESCRIPTION:Presented by Josh Dreller (Fuor Digital). The rise of the So cial Web has been one of the biggest game changers in online advertising , yet marketers continue to struggle with how to best utilize and measur e the impact of this channel. You engage with your consumers on Facebook , Twitter, and other social platforms, but that's just one piece of the puzzle. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110331T135000 DTSTART;TZID=US/Pacific:20110331T133000 DTSTAMP:20110405T181504 LOCATION:2002 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19394 UID:http://web2expo.com/sf--s2011-03-31-13:30--19394 SUMMARY:How to Get Paid--Really DESCRIPTION:Presented by Bryan Johnson (Braintree). Accepting credit car d payments is a critical requirement for any company that sells goods or services on its website--which, these days, is most companies. But doin g so can be daunting and carries risk. Not only is the payments ecosyste m complicated, it's also flooded with providers that have deceptive pric ing and questionable business practices--including hoarding your data. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T150000 DTSTART;TZID=US/Pacific:20110329T144000 DTSTAMP:20110405T175742 LOCATION:2002 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/16567 UID:http://web2expo.com/sf--s2011-03-29-14:40--16567 SUMMARY:Be Innovative, Yet Familiar: How to Create a Comfort App People Will Actually Use DESCRIPTION:Presented by Andrew Filev (Wrike.com). Hundreds of Web 2.0 a pps for business are created today, only dozens of them survive. Is it b ad marketing or poor financing? The truth is the most Web 2.0 tools for work simply don’t fit the existing business users’ habits. Learn how lev eraging ubiquitous tools, like email, helped Wrike.com win over thousand s of corporate and SMB teams worldwide. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110328T120000 DTSTART;TZID=US/Pacific:20110328T090000 DTSTAMP:20110403T183219 LOCATION:2005 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/17553 UID:http://web2expo.com/sf--s2011-03-28-09:00--17553 SUMMARY:Get Going: How to Build and Test Your Idea Without Programming DESCRIPTION:Presented by Elizabeth Yin (LaunchBit), Jennifer Chin (Launc hBit). This workshop is for people who want to launch an internet-based business idea but don't know how to code. We'll cover how to use free/in expensive tools to quickly launch without coding, how to market, and how to measure your early-stage success. We build off of Steve Blank and Er ic Ries' customer development philosophy. Please bring an internet idea you can share. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110328T160000 DTSTART;TZID=US/Pacific:20110328T130000 DTSTAMP:20110401T172937 LOCATION:2005 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/17701 UID:http://web2expo.com/sf--s2011-03-28-13:00--17701 SUMMARY:How to Fail for Success: Three Key Startup Mistakes DESCRIPTION:Presented by Cass Phillipps (Webwallflower Events), Janice F raser (LUXr), Kevin Systrom (Instagram), Manu Kumar (K9 Ventures). "If y ou haven't failed 5x more than you have succeeded, you're not prepared f or success," - Jay Adelson, FailCon 2010. A new venture will fail in do zens ways: design, scaling, customer service, team development and more. Learn the most common mistakes entrepreneurs make, what ruins startups and new projects in their first year, and how you can best prepare from those who have gotten through it." END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T095000 DTSTART;TZID=US/Pacific:20110329T090000 DTSTAMP:20110413T181259 LOCATION:2005 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/18537 UID:http://web2expo.com/sf--s2011-03-29-09:00--18537 SUMMARY:Get Personal DESCRIPTION:Presented by Sanjay Vakil (TripAdvisor). Personalization is one of the top buzzwords for 2011. But it's not without merit. Indeed, b uilding a personal experience on the web can improve user retention, red uce bounce rates and (in an ideal world) even improve commerce. But it's tough to balance the traditional approach to user-generated content wit h the hard math of personalization. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T105500 DTSTART;TZID=US/Pacific:20110329T100500 DTSTAMP:20110402T182210 LOCATION:2005 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/16716 UID:http://web2expo.com/sf--s2011-03-29-10:05--16716 SUMMARY:Disrupting the Traditional B2B Model DESCRIPTION:Presented by Christine Herron (Intel Capital), Aaron Levie ( Box.net), Natalie Mccullough (ServiceSource), David Sacks (Yammer, Inc.) . For decades, you've have had to spend significant money to purchase en terprise software and services, and you've had to make a leap of faith t hat you will derive value from the purchase. Two innovative software sta rtups are now challenging that approach and another startup thrives on a bold pay-for-performance model. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T120000 DTSTART;TZID=US/Pacific:20110329T111000 DTSTAMP:20110405T181322 LOCATION:2005 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/16710 UID:http://web2expo.com/sf--s2011-03-29-11:10--16710 SUMMARY:Why, When and How to Use Customer Data DESCRIPTION:Presented by David Michaels (Intuit), Aaron Forth (Intuit ). In an era when people are comfortable putting personal information onli ne, companies can uncover market trends and consumer behaviors by strate gically aggregating and analyzing massive sets of customer data. This se ssion will teach attendees how to effectively collect and break down dat a, and how to utilize this information for marketing and product develop ment initiatives. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T142000 DTSTART;TZID=US/Pacific:20110329T133000 DTSTAMP:20110401T154116 LOCATION:2005 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/18601 UID:http://web2expo.com/sf--s2011-03-29-13:30--18601 SUMMARY:The Connected Device Startup DESCRIPTION:Presented by Tim Roberts (Fitbit ). There are web startups. There are mobile startups. There are consumer electronics startups. W hat happens when you mix them all together? The session will cover less ons learned in creating a business based on integrating all of these tec hnologies into a unified product experience. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T153000 DTSTART;TZID=US/Pacific:20110329T151000 DTSTAMP:20110405T181331 LOCATION:2005 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/16559 UID:http://web2expo.com/sf--s2011-03-29-15:10--16559 SUMMARY:The Business of Open Data DESCRIPTION:Presented by Hjalmar Gislason (DataMarket). Governments and public sector agencies all over the world have started opening up their data. Hackers and open access enthusiasts have picked it up and made som e interesting solutions. But is it enough to rationalize the public sect or's efforts? Is it possible to find business models that leverage flow of open data, yet ensure that the data will be kept open and free of cha rge? END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110330T095000 DTSTART;TZID=US/Pacific:20110330T090000 DTSTAMP:20110413T212205 LOCATION:2005 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/16805 UID:http://web2expo.com/sf--s2011-03-30-09:00--16805 SUMMARY: Punctuated Equilibrium, Celestial Navigation, and APIs: Lessons from Netflix and NPR DESCRIPTION:Presented by Sam Ramji (Apigee), Michael Hart (Netflix), Dan iel Jacobson (Netflix). In evolutionary theory, punctuated equilibrium r efers to a period of significant environmental stress resulting in rapid , dramatic changes among species. It is a powerful model for understandi ng the changes in technology, business models and data over the last few decades - changes that have given rise to the age of APIs. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110330T105500 DTSTART;TZID=US/Pacific:20110330T100500 DTSTAMP:20110404T015843 LOCATION:2005 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19894 UID:http://web2expo.com/sf--s2011-03-30-10:05--19894 SUMMARY:Trends Shaping the Future of Transactions DESCRIPTION:Presented by Heather Schlegel (heathervescent). What does th e future of transactions look like? Researcher Heather Schlegel has fres h data on the future of currency and alternate transactions. In this ses sion, she'll share her findings, including current behaviors around tran sactions, emerging payment options and three invisible cultural trends t hat will shape our transactions. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110330T120000 DTSTART;TZID=US/Pacific:20110330T111000 DTSTAMP:20110401T203757 LOCATION:2005 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19913 UID:http://web2expo.com/sf--s2011-03-30-11:10--19913 SUMMARY:That Resonates with Me! DESCRIPTION:Presented by Nancy Duarte (Duarte Design). Your business sta rted as an idea. Look around you. Your clothes, language, furniture, hou se, city, and nation all began as visions in other minds. If you have an idea for something what you really mean is you want to change the world in some way. You might not be able to change the entire world, but what is "the world" anyway? It is simply all of the ideas of all our ancesto rs. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110330T140500 DTSTART;TZID=US/Pacific:20110330T131500 DTSTAMP:20110402T165109 LOCATION:2005 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/20062 UID:http://web2expo.com/sf--s2011-03-30-13:15--20062 SUMMARY:Should You Hire A Chief Conversation Officer? DESCRIPTION:Presented by Kevin Marks (TummelVision.tv), Deborah Schultz (TummelVision.tv). Businesses realize that they need to be part of the p articipatory, real-time web. Unfortunately, companies big and small, ign ore the new framework needed in this new context. The participatory worl d requires both new thinking and a renewed focus on human skills and beh avior. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110330T144000 DTSTART;TZID=US/Pacific:20110330T142000 DTSTAMP:20110401T204130 LOCATION:2005 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/16728 UID:http://web2expo.com/sf--s2011-03-30-14:20--16728 SUMMARY:When Actions Speak Louder than Tweets: Using Behavioral Data for Decision-making on the Web DESCRIPTION:Presented by Jaidev Shergill (Bundle.com). There are more we bsites than ever before to research what to buy and where to go. With th is proliferation of reviews and recommendations, how can you be sure you ’re making the best spending decisions? How do you know who to listen to --who is most like you? Does gender, income, age, location or some other factor matter the most? END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110331T115000 DTSTART;TZID=US/Pacific:20110331T110000 DTSTAMP:20110401T154820 LOCATION:2005 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/18592 UID:http://web2expo.com/sf--s2011-03-31-11:00--18592 SUMMARY:Birth of a Startup (or Eight) DESCRIPTION:Presented by Liz Gannes (All Things D), Kevin Systrom (Insta gram), Adam Rugel (Trazzler), Tim Roberts (Fitbit ), Tony Stubblebine (C rowdVine), Rabble Evan Henshaw-Plath (cuboxsa.com), Dom Sagolla (iPhoneD evCamp). In March 2006, a small podcasting startup called Odeo launched a side project. You now know that side project as Twitter. Interestingly , Twitter is just one of the companies that came out of Odeo; seven empl oyees-- or more than half the of the company-- went on directly to found other ventures, including Instagr.am, Square, Trazzler and CrowdVine. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110331T132000 DTSTART;TZID=US/Pacific:20110331T130000 DTSTAMP:20110131T211218 LOCATION:2005 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/16514 UID:http://web2expo.com/sf--s2011-03-31-13:00--16514 SUMMARY:Bringin’ Home the Bacon – The Economics of Your Ad Supported App lication Business DESCRIPTION:Presented by Ashwani Kumar (InMobi). Advertising offers an e xcellent opportunity for developers to earn a living, but the industry h as done little to educate on the real economics of the mobile advertisin g opportunity for developers. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110331T135000 DTSTART;TZID=US/Pacific:20110331T133000 DTSTAMP:20110406T150505 LOCATION:2005 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/16742 UID:http://web2expo.com/sf--s2011-03-31-13:30--16742 SUMMARY:Where in the World is Geolocation Going? Applications Beyond the Social Sphere DESCRIPTION:Presented by Chris Hulls (Life360). The potential of geoloca tion capabilities will extend beyond the social web (Foursquare, Places) and into mainstream use – geolocation services (grocery-shopping or fam ily tracking apps) bringing geolocation home. This session will examine business and financial considerations of geolocation trends outside of t he social arena, benefitting start-ups looking to capitalize on the phen omenon. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T150000 DTSTART;TZID=US/Pacific:20110329T144000 DTSTAMP:20110415T012110 LOCATION:2005 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/16603 UID:http://web2expo.com/sf--s2011-03-29-14:40--16603 SUMMARY:How Mobile-Friendly Is Your Organization’s Website? DESCRIPTION:Presented by Melissa Clark (Siteworx, Inc.). Have you ever s urfed the web on a smartphone, when all of a sudden you hit a page that was so ill-suited to mobile viewing--so slow, so awkward, so inoperable- -that you couldn't complete your visit? Don't let your site break like t hat. In this session, you'll learn what separates a great mobile site fr om a dismal one, and how to transform your fixed web presence into a gre at mobile experience. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110328T120000 DTSTART;TZID=US/Pacific:20110328T090000 DTSTAMP:20110413T211905 LOCATION:2006 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/18707 UID:http://web2expo.com/sf--s2011-03-28-09:00--18707 SUMMARY:Scalable Data Storage Getting you Down? To the Cloud! DESCRIPTION:Presented by Mikhail Panchenko (Urban Airship), Derek Smith (SimpleGeo), Paul Lathrop (SimpleGeo, Inc.), Michael Malone (SimpleGeo). The hype cycle is at a high for cloud computing, distributed "NoSQL" da ta storage, and high availability map-reducing eventually consistent dis tributed data processing frameworks everywhere. Back in the real world w e know that these technologies aren't a cure-all. But they're not worthl ess, either. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110328T160000 DTSTART;TZID=US/Pacific:20110328T130000 DTSTAMP:20110603T163541 LOCATION:2006 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/17797 UID:http://web2expo.com/sf--s2011-03-28-13:00--17797 SUMMARY:Building Cross-Platform Mobile Apps DESCRIPTION:Presented by Jonathan Stark (Jonathan Stark Consulting). Thi s workshop is for web designers and developers who are interested in cre ating cross platform mobile apps. A basic familiarity with standard HTML , CSS, and JavaScript would be very helpful but is not required. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T095000 DTSTART;TZID=US/Pacific:20110329T090000 DTSTAMP:20110408T221837 LOCATION:2006 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19758 UID:http://web2expo.com/sf--s2011-03-29-09:00--19758 SUMMARY:HTML(5) Now DESCRIPTION:Presented by Tantek Çelik (tantek.com). HTML5 has captured t he minds & hearts of web developers with impressive demos in cutting edg e browsers. But what can you actually depend on this month? And is anyth ing dependable in a "living specification"? END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T105500 DTSTART;TZID=US/Pacific:20110329T100500 DTSTAMP:20110408T221838 LOCATION:2006 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/18746 UID:http://web2expo.com/sf--s2011-03-29-10:05--18746 SUMMARY:The Architecture of a Robust Realtime Site DESCRIPTION:Presented by Steve Huffman (Hipmunk). This is a session for developers who are interested in learning about the Tornado framework fo r Python and event-driven programming in general. We'll talk about the b enefits of Tornado and how we use it and other libraries at Hipmunk to w rite robust software and to ease scaling. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T120000 DTSTART;TZID=US/Pacific:20110329T111000 DTSTAMP:20110408T221842 LOCATION:2006 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/17799 UID:http://web2expo.com/sf--s2011-03-29-11:10--17799 SUMMARY:JavaScript is the New Black - Why Node.js is Going to Rock Your World DESCRIPTION:Presented by Tom Hughes-Croucher (Jetpacks for Dinosaurs). J avaScript is the programming language of the web. Its is making a comeba ck with Node.js a highly concurrent server based on V8, the JavaScript e ngine from the Chrome browser. This session will explore how Node.js wor k, and how you can use it to develop with JavaScript that runs on both t he client and the server. This session will show how to apply existing J avaScript skills on the server. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T142000 DTSTART;TZID=US/Pacific:20110329T133000 DTSTAMP:20110408T221846 LOCATION:2006 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/18563 UID:http://web2expo.com/sf--s2011-03-29-13:30--18563 SUMMARY:Drizzle, Virtualizing and Scaling MySQL for the Future DESCRIPTION:Presented by Brian Aker (Data Differential). Ever wondered w hat would happen if you could rethink a decade worth of design changes? Drizzle is a redesign of the MySQL server targeted at web development an d cloud infrastructure. Update yourself on the latest features, and use cases for Drizzle7 and what is in store for the near future. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T153000 DTSTART;TZID=US/Pacific:20110329T151000 DTSTAMP:20110404T204345 LOCATION:2006 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/16678 UID:http://web2expo.com/sf--s2011-03-29-15:10--16678 SUMMARY:How AOL Advertising Makes Millions of Smart Targeting Decisions Every Hour DESCRIPTION:Presented by James Phillips (Membase, Inc.). Real-time conte nt, offer and ad targeting decisions must happen quickly. This session d escribes how both AOL Advertising and ShareThis use Hadoop to create use r profiles and Membase to access them in real-time, with sub-millisecond latency, leaving the bulk of their processing time budget for improved targeting and customization. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110330T095000 DTSTART;TZID=US/Pacific:20110330T090000 DTSTAMP:20110408T221852 LOCATION:2006 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/17960 UID:http://web2expo.com/sf--s2011-03-30-09:00--17960 SUMMARY:The Open Graph Protocol DESCRIPTION:Presented by Paul Tarjan (Facebook). Facebook launched the O pen Graph Protocol nearly 1 year ago to power the Like button. Join the lead developer, Paul Tarjan, for a discussion about the design decision s, tips and tricks, and where the future of the Open Graph Protocol is h eaded. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110330T105500 DTSTART;TZID=US/Pacific:20110330T100500 DTSTAMP:20110408T221853 LOCATION:2006 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/18521 UID:http://web2expo.com/sf--s2011-03-30-10:05--18521 SUMMARY:The Top 5 Mistakes of Massive CSS DESCRIPTION:Presented by Nicole Sullivan (Stubbornella). Your website ha s out-of-control CSS bloat. You know your performance is being impacted, but how do you move from organic CSS with no particular architecture to something lighter, more logical, and easier to maintain? In this sessio n, Nicole Sullivan will show you how she improved the CSS at Facebook an d Yahoo! Search. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110330T120000 DTSTART;TZID=US/Pacific:20110330T111000 DTSTAMP:20110525T170725 LOCATION:2006 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/17798 UID:http://web2expo.com/sf--s2011-03-30-11:10--17798 SUMMARY:Browser Wars DESCRIPTION:Presented by Dion Almaer (Set Direction), Ben Galbraith (Wal mart.com), Douglas Crockford (Yahoo! Inc.), Brendan Eich (Mozilla), Alex Russell (Google), Rob Mauceri (Microsoft). The browser wars are still g oing strong. New entrants are joining all the time. APIs and plugins are expanding the definition of a browser. Even while the browser is gainin g new pawers conflicting standards and conventions are causing headaches for developers. This panel will let you address the browser groups dire ctly. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110330T140500 DTSTART;TZID=US/Pacific:20110330T131500 DTSTAMP:20110408T221858 LOCATION:2006 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/16533 UID:http://web2expo.com/sf--s2011-03-30-13:15--16533 SUMMARY:Step 1: Mobile Browser Visibility DESCRIPTION:Presented by Steve Souders (Google). Tackling mobile perform ance is a bigger challenge than desktop - more operating systems, greate r browser disparity, and limitations of the device. In this session Stev e Souders shows how to analyze mobile performance across all the popular devices. He demonstrates analysis tools, services for accessing devices remotely, and quirks he's discovered that show mobile performance is fu ll of surprises. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110330T144000 DTSTART;TZID=US/Pacific:20110330T142000 DTSTAMP:20110408T221904 LOCATION:2006 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/17724 UID:http://web2expo.com/sf--s2011-03-30-14:20--17724 SUMMARY:SSL, How Does It Work? DESCRIPTION:Presented by Rick Olson (GitHub). After Firesheep was releas ed Github was re-architected to force SSL on all logged-in users. If you r web application hosts sensitive customer data, you should consider thi s too. This talk goes into the Whys and the Hows, and highlights some p ossible pitfalls you may run into. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110331T115000 DTSTART;TZID=US/Pacific:20110331T110000 DTSTAMP:20110408T221903 LOCATION:2006 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/16220 UID:http://web2expo.com/sf--s2011-03-31-11:00--16220 SUMMARY:HTML5, Flash and AJAX to the Year 2020 DESCRIPTION:Presented by Duane Nickull (Adobe Systems). Trying to unders tand which standards will be used and which are optimized for various ty pes of tasks is difficult. This session breaks through the FUD in the i ndustry to make a very pragmatic analysis of what the future may hold, w hen it might be best to use HTML5 features over Flash (and vice verse) a nd how JavaScript factors in. This session is not a "vs." and focuses o n likely outcomes. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110331T132000 DTSTART;TZID=US/Pacific:20110331T130000 DTSTAMP:20110408T221909 LOCATION:2006 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/16720 UID:http://web2expo.com/sf--s2011-03-31-13:00--16720 SUMMARY:Building a Web Crawl Platform- 10 Lessons Learned DESCRIPTION:Presented by Rich Skrenta (Blekko). In this panel, Rich Skr enta, Cofounder and CEO of Blekko, will discuss the challenges technolog ists face in building a scalable platform that can crawl today’s Web – n ow an infinite number of pages littered with Spam and worse. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110331T135000 DTSTART;TZID=US/Pacific:20110331T133000 DTSTAMP:20110408T221910 LOCATION:2006 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19990 UID:http://web2expo.com/sf--s2011-03-31-13:30--19990 SUMMARY: Why Content Delivery Networks Suck DESCRIPTION:Presented by Artur Bergman (Wikia/Fastly). In beating the sp eed of lights negative effect on page load times we turn to Content Deli very Networks. Unfortunately the CDN industry is stuck in a 10 year old model with 10 year old technology. With the current focus on video they are not very responsive to what application and content sites now. This leads us to limit our use of CDNs to static images. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T150000 DTSTART;TZID=US/Pacific:20110329T144000 DTSTAMP:20110329T190552 LOCATION:2006 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/18525 UID:http://web2expo.com/sf--s2011-03-29-14:40--18525 SUMMARY:Hacking Google Analytics to Track Arbitrary Data - CANCELLED! DESCRIPTION:Presented by Artur Bergman (Wikia/Fastly). Track page speed, ad inventory, browser width/height and errors? All that is possible by realizing that Google Analytics lets you feed in arbitrary data and then allowing you to slice it to get new insights. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110331T145500 DTSTART;TZID=US/Pacific:20110331T140500 DTSTAMP:20110408T221919 LOCATION:2006 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/16754 UID:http://web2expo.com/sf--s2011-03-31-14:05--16754 SUMMARY:Painless OAuth: Adopting OAuth Without The Night Sweats DESCRIPTION:Presented by Clay Loveless (Mashery). As OAuth continues to grow as popular standard, API providers and developers need guidance for a successful OAuth rollout. Clay Loveless, Mashery Chief Architect, has helped many customers implement OAuth in their APIs, and has worked wit h developers integrating OAuth into their apps. His talk will provide a roadmap of pitfalls to avoid and best practices to follow for the OAuth workflow. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T095000 DTSTART;TZID=US/Pacific:20110329T090000 DTSTAMP:20110405T130329 LOCATION:2009 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19807 UID:http://web2expo.com/sf--s2011-03-29-09:00--19807 SUMMARY:Teams That Ship Have More Fun! (And Profit) DESCRIPTION:Presented by Shay Frendt (Relevance, Inc.). What if you only had 2 weeks to ship your software? I bet you'd ship the best feature fi rst. Would your customers object to you solving their problem that soon? Well...what are you waiting for? Ship it! END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T105500 DTSTART;TZID=US/Pacific:20110329T100500 DTSTAMP:20110405T181319 LOCATION:2009 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/16523 UID:http://web2expo.com/sf--s2011-03-29-10:05--16523 SUMMARY:Design Essentials For Developers DESCRIPTION:Presented by RJ Owen (EffectiveUI), Michael Salamon (Effecti veUI). As a developer in the RIA and User Experience field, it's importa nt to be armed with some design basics in order to effectively communica te with designers and give sound suggestions for UX improvements on the applications you’re building. This session covers basic design principle s and techniques that will help developers understand a designer’s inten t and maximize time and energy in the process. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T120000 DTSTART;TZID=US/Pacific:20110329T111000 DTSTAMP:20110413T184818 LOCATION:2009 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/16806 UID:http://web2expo.com/sf--s2011-03-29-11:10--16806 SUMMARY:From Product Zero to Product Hero: How to Build a Great Web 2.0 Product DESCRIPTION:Presented by Dan Olsen (YourVersion, Inc.). What separates s uccessful products from unsuccessful ones? As the Web 2.0 product bar is continuously raised over time, best practices in product management, de velopment and UI design have emerged to make it much more of a science t han an art. This session will cover understanding customer needs, produc t design, usability testing, parsing user feedback, and using metrics to optimize your product. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T142000 DTSTART;TZID=US/Pacific:20110329T133000 DTSTAMP:20110404T215931 LOCATION:2009 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/16786 UID:http://web2expo.com/sf--s2011-03-29-13:30--16786 SUMMARY:Don’t be a Digital Dinosaur: Design for the Space Between DESCRIPTION:Presented by Samantha Starmer (REI (Recreational Equipment, Inc.)). The gap between physical and digital has blurred: we use Wiis to get in shape, computers to order a pizza, or phones to find hot dates. Design is becoming more demanding - we can’t stop at digital. The future of design is everywhere the customer touches our product or service, di gital or physical. Learn this future and avoid going the way of the dodo , dinosaurs, and disco. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T153000 DTSTART;TZID=US/Pacific:20110329T151000 DTSTAMP:20110401T203637 LOCATION:2009 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/16735 UID:http://web2expo.com/sf--s2011-03-29-15:10--16735 SUMMARY:Don't Listen to Yourself: Succesfully Re-designing Latin America 's Leading eCommerce Platform DESCRIPTION:Presented by Daniel Rabinovich (MercadoLibre). During 2009, MercadoLibre, Latin America´s leading e-commerce platform, underwent a p roject to re-design it's site. In the presentation management details th e reasons why the company, despite it´s success, redesigned it's entire platform. The talk covers the mistakes that had been made, and how each of these was reverted by re-thinking everything from the business model to development paradigms. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110330T095000 DTSTART;TZID=US/Pacific:20110330T090000 DTSTAMP:20110404T220308 LOCATION:2009 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19685 UID:http://web2expo.com/sf--s2011-03-30-09:00--19685 SUMMARY:How To Use New Emotion Measuring Technologies DESCRIPTION:Presented by Rosalind W. Picard (MIT Media Lab and Affectiva , Inc.), David Berman (Affectiva, Inc.). To thrive in the business world today, you must rapidly create newer and better products and experience s—more engaging, more what people want or like. But how do know how peop le feel? You can already track their clicks, but how do you know that yo u’re connecting with them emotionally? END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110330T105500 DTSTART;TZID=US/Pacific:20110330T100500 DTSTAMP:20110404T220337 LOCATION:2009 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/18303 UID:http://web2expo.com/sf--s2011-03-30-10:05--18303 SUMMARY:We Don't Show New Employees the Bathroom Until They’ve Checked I n Code DESCRIPTION:Presented by Scott Porad (Pet Holdings, Inc). Do you want a happier, more empowered team with an attitude of ownership and a focus o n productivity? I thought so. We get the party started right at Cheezb urger by having our new developers write and commit code to our producti on software on Day One. (Yes, you heard that right…we throw a newbie in to the fire before they even have time to know what hit them!) END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110330T120000 DTSTART;TZID=US/Pacific:20110330T111000 DTSTAMP:20110407T182556 LOCATION:2009 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19306 UID:http://web2expo.com/sf--s2011-03-30-11:10--19306 SUMMARY:Lean Start Up? But We Aren't A Start Up! DESCRIPTION:Presented by Mark Cook (Kodak Gallery). Kodak Gallery had a mid sized product development organization releasing on a monthly basis and not really making much progress. Introducing lean start up methods h as significantly improved the impact of product development activities. Mark will relay the the hurdles and the successes on this ongoing journ ey. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110330T140500 DTSTART;TZID=US/Pacific:20110330T131500 DTSTAMP:20110417T203103 LOCATION:2009 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19666 UID:http://web2expo.com/sf--s2011-03-30-13:15--19666 SUMMARY:It's Time to Grow! DESCRIPTION:Presented by Josh Elman (Twitter). Getting the word out and attracting new visitors to your site or app is only the first step. How do you turn those visitors into active and committed users of your servi ce? Hear about how we think about user growth at Twitter and learn som e tools and techniques to help find the best ways to get users engaged w ith your service every day. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110330T144000 DTSTART;TZID=US/Pacific:20110330T142000 DTSTAMP:20110401T154443 LOCATION:2009 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/17815 UID:http://web2expo.com/sf--s2011-03-30-14:20--17815 SUMMARY:From Burbn to Instagram: the Pivot and How to Bet Big in Your St artup. DESCRIPTION:Presented by Kevin Systrom (Instagram). In this talk, Kevin (CEO Burbn, inc.) will explore the history of Instagram; how it started, how it evolved, and the big decisions we made along the way to change c ourse and bet big on photos and a native iPhone app. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110331T115000 DTSTART;TZID=US/Pacific:20110331T110000 DTSTAMP:20110405T175505 LOCATION:2009 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/18646 UID:http://web2expo.com/sf--s2011-03-31-11:00--18646 SUMMARY:The Game Always Wins: Gamify or Be Gamified by Gamification DESCRIPTION:Presented by Buster Benson (Health Month). Games simplify ex periences for us. The recent gamification of life trend, by extension, simplifies LIFE for us. They push us through specific experiences that h ave been specially tailored for our entertainment. Lately, however, game designers have been pushing their luck to see how much they can craft g ames to their benefit, even if it sometimes conflicts with the players' best interests. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110331T132000 DTSTART;TZID=US/Pacific:20110331T130000 DTSTAMP:20110405T130649 LOCATION:2009 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/16738 UID:http://web2expo.com/sf--s2011-03-31-13:00--16738 SUMMARY:Delivering a Better User Experience Every Four Weeks: A Practica l Guide to UX-Driven Agile Development DESCRIPTION:Presented by Cameron Gray (Mindflash). Building software wit h a UX approach is more than just listening to users, companies must all ow customers to participate in the evolution of the products they use. In this session, find out how learning from your users and working as an agile team can help you create the tools they actually need, rather tha n the features developers think are cool. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110331T135000 DTSTART;TZID=US/Pacific:20110331T133000 DTSTAMP:20110401T153952 LOCATION:2009 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/18522 UID:http://web2expo.com/sf--s2011-03-31-13:30--18522 SUMMARY:What is Traitorware? DESCRIPTION:Presented by Eva Galperin (Electronic Frontier Foundation). Eva Galperin from the EFF discusses the growing threat of "traitorware, " the class of software and devices that work behind your back to betray your privacy. Notable examples include the Sony BMG rootkit, printer tr acking dots, and locational metadata. This talk will dissect the differe nces between a cool new feature that will help your users and sneaky tra itorware that will have them up in arms. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T150000 DTSTART;TZID=US/Pacific:20110329T144000 DTSTAMP:20110404T205028 LOCATION:2009 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/16554 UID:http://web2expo.com/sf--s2011-03-29-14:40--16554 SUMMARY:Real-Time's Impact on Place DESCRIPTION:Presented by Diann Eisnor (waze). As the digital world is be coming more and more real-time, the notion of maps as a series of border s is changing--and we're moving toward maps that are created based on wh at’s happening right now in a given location. Pretty soon, we’ll navigat e more based on time than space, which presents radically unique implica tions for product, UI, monetization and more. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110331T145500 DTSTART;TZID=US/Pacific:20110331T140500 DTSTAMP:20110405T181507 LOCATION:2009 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/16684 UID:http://web2expo.com/sf--s2011-03-31-14:05--16684 SUMMARY:Facing the Big Data Challenge - Getting Some DESCRIPTION:Presented by Gil Elbaz (Factual). Many companies face a key challenging in the era of "Big Data": getting access to good, accurate d ata at a reasonable price. In my talk, I intend to discuss the challenge of finding and integrating good data; the tools and techniques for main taining it (some manual, some machine-based); and the potential of crowd sourcing and other open data models to enhance and transform the data la ndscape. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110328T120000 DTSTART;TZID=US/Pacific:20110328T090000 DTSTAMP:20110428T221914 LOCATION:2009 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19765 UID:http://web2expo.com/sf--s2011-03-28-09:00--19765 SUMMARY:Ruby on Rails at a Snail's Pace DESCRIPTION:Presented by Matt Reider (Engine Yard), Jen Mei Wu (Blazing Cloud). Many of your favorite websites, including Twitter, LinkedIn, and Groupon use Ruby on Rails. Recruiters are on the hunt for Rails program mers, and there are not enough out there. If you are looking to shift yo ur career into overdrive, Ruby on Rails is the way to go. This class wil l teach you the basics of Ruby on Rails, and give you a strong foundatio n upon which to grow. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110328T160000 DTSTART;TZID=US/Pacific:20110328T130000 DTSTAMP:20110331T223956 LOCATION:2009 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19878 UID:http://web2expo.com/sf--s2011-03-28-13:00--19878 SUMMARY:Ruby on Rails at a Snail's Pace (continued...) DESCRIPTION:Presented by Matt Reider (Engine Yard), Jen Mei Wu (Blazing Cloud). Many of your favorite websites, including Twitter, LinkedIn, and Groupon use Ruby on Rails. Recruiters are on the hunt for Rails program mers, and there are not enough out there. If you are looking to shift yo ur career into overdrive, Ruby on Rails is the way to go. This class wil l teach you the basics of Ruby on Rails, and give you a strong foundatio n upon which to grow. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T095000 DTSTART;TZID=US/Pacific:20110329T090000 DTSTAMP:20110422T204642 LOCATION:2010 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/17693 UID:http://web2expo.com/sf--s2011-03-29-09:00--17693 SUMMARY:Supercharging Your Brand on Facebook DESCRIPTION:Presented by Dennis Yu (BlitzLocal), Justin Kistner (Webtren ds). In this session, we'll cover 15 killer techniques you can apply imm ediately to grow your Facebook fan base and conversions. Learn how bran ds such as Rosetta Stone, Lane Bryant, and Webtrends have used ads, apps , and analytics in combination. Come away with an understanding of which techniques work best for fan growth, fan engagement, and conversion opt imization. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T105500 DTSTART;TZID=US/Pacific:20110329T100500 DTSTAMP:20110401T203542 LOCATION:2010 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/16747 UID:http://web2expo.com/sf--s2011-03-29-10:05--16747 SUMMARY:The Real Lessons Learned from Launching 24 Brands on Twitter DESCRIPTION:Presented by Mark Silva (Real Branding), Katie Van Domelen ( CoTweet). On the way to launching dozens of Fortune 100 brands on Twitte r, we learned a lot more than just the mechanics of strategy through exe cution on 140-character social media programs. There’s been a lot writte n and published about how to prepare, launch and develop a following for brands on Twitter. Ours is the unwritten story. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T120000 DTSTART;TZID=US/Pacific:20110329T111000 DTSTAMP:20110415T010714 LOCATION:2010 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/17743 UID:http://web2expo.com/sf--s2011-03-29-11:10--17743 SUMMARY:Measuring the Future: New Metrics for New Media DESCRIPTION:Presented by Margaret Francis (Exact Target/ CoTweet). New m edia has made new ways of measurement possible, but many companies are u sing legacy metrics such as impressions and clicks to understand the soc ial web. Join Margaret Francis, VP of Products, Scout Labs for a convers ation about how brands approach the challenges of social media measureme nt in a fluid, real-time world. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T142000 DTSTART;TZID=US/Pacific:20110329T133000 DTSTAMP:20110415T010803 LOCATION:2010 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/17772 UID:http://web2expo.com/sf--s2011-03-29-13:30--17772 SUMMARY:Community Management Doesn't Work. What Does? DESCRIPTION:Presented by Thomas Knoll (Advisor). While "Community Manage r" is a popular job title these days, the collective nature of community makes it impossible for any individual or external force to create or t ruly manage one. In this session, Thomas Knoll, community architect for Zappos, will lead a large-scale discussion exploring these ideas for onl ine communities. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T153000 DTSTART;TZID=US/Pacific:20110329T151000 DTSTAMP:20110331T210011 LOCATION:2010 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19397 UID:http://web2expo.com/sf--s2011-03-29-15:10--19397 SUMMARY:The Power of Social Commerce DESCRIPTION:Presented by Stephanie Agresta (Weber Shandwick). The rise o f sites like Groupon and Living Social and the launch of Facebook Commer ce are all critical to understanding how social media is changing e-comm erce today. This session will cover fundamentals of the space as well as provide recent case studies on successful campaigns. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110330T095000 DTSTART;TZID=US/Pacific:20110330T090000 DTSTAMP:20110415T011223 LOCATION:2010 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/17066 UID:http://web2expo.com/sf--s2011-03-30-09:00--17066 SUMMARY:Creating and Sustaining a Winning Brand Page on Facebook DESCRIPTION:Presented by Ruben Quinones (Path Interactive). The title sa ys it all. This session will explore effective techniques for implementi ng and growing Facebook business pages. Attendees will get tips on tools and strategies to run a successful campaign on their own. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110330T105500 DTSTART;TZID=US/Pacific:20110330T100500 DTSTAMP:20110401T154314 LOCATION:2010 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/16599 UID:http://web2expo.com/sf--s2011-03-30-10:05--16599 SUMMARY:Changing Sexual Behavior with Design & Social Media DESCRIPTION:Presented by Lawrence Swiader (The National Campaign to Prev ent Teen and Unplanned Pregnancy), Jennifer Maer (IDEO). Using a case st udy of the innovative new online program "Bedsider", developed by a team led by the National Campaign to Prevent Teen and Unplanned Pregnancy, w e will demonstrate tools, techniques and lessons learned from taking a p ressing problem into the digital and social media world -- using cutting edge design, agile software development and social media tools. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110330T120000 DTSTART;TZID=US/Pacific:20110330T111000 DTSTAMP:20110415T011447 LOCATION:2010 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/16576 UID:http://web2expo.com/sf--s2011-03-30-11:10--16576 SUMMARY:Setting your Social Media Strategy DESCRIPTION:Presented by Erica Kuhl (salesforce.com). You've seen eye-op ening stories of companies small and large who see phenomenal success by marketing to customers through community and social media. They're crea ting brand awareness and generating new customers. But how does it work for B2B marketers? END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110330T140500 DTSTART;TZID=US/Pacific:20110330T131500 DTSTAMP:20110405T132412 LOCATION:2010 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/16562 UID:http://web2expo.com/sf--s2011-03-30-13:15--16562 SUMMARY:How to (Mostly) Control Your Message Online DESCRIPTION:Presented by Dorie Clark (Clark Strategic Communications). D orie Clark - marketing strategist and former presidential campaign spoke swoman - shows you how to prevent, prepare for, and master crisis commun ications in an online world. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110330T144000 DTSTART;TZID=US/Pacific:20110330T142000 DTSTAMP:20110331T205750 LOCATION:2010 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/16539 UID:http://web2expo.com/sf--s2011-03-30-14:20--16539 SUMMARY:Building Trust Online, Sharing Stuff Offline DESCRIPTION:Presented by Micki Krimmel (Sugar Packet, Inc.). Sharing con tent on the web is old news. The new wave of applications is all about s haring physical objects IRL (In Real Life). Services that connect people to share household items, cars and even bedrooms have been all the rage recently. How do you encourage neighbors to trust each other? This sess ion will cover what's required to build a community of trust that suppor ts sharing in real life. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110331T115000 DTSTART;TZID=US/Pacific:20110331T110000 DTSTAMP:20110415T011553 LOCATION:2010 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/17722 UID:http://web2expo.com/sf--s2011-03-31-11:00--17722 SUMMARY:Harnessing Social Media to Build Brands DESCRIPTION:Presented by Andy Smith (Vonavona Ventures). Many workshops teach the mechanics of using Facebook, Twitter, LinkedIn and YouTube to compete in business. But few dive into the psychological insights that explain which social media strategies work and which don't. In this sess ion, we'll pull back the curtain and help you understand the subtle elem ents of social media success. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110331T132000 DTSTART;TZID=US/Pacific:20110331T130000 DTSTAMP:20110401T232331 LOCATION:2010 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/18538 UID:http://web2expo.com/sf--s2011-03-31-13:00--18538 SUMMARY:How to Ignore Best Practices and Listen to Your Customers DESCRIPTION:Presented by Max McDonnell (Lonny Magazine), Michelle Adams (Lonny Magazine). The web is filled with pre-packaged solutions for onli ne content delivery. From blogs to video to e-readers, we're constantly taught that general solutions are effective solutions. The truth is that no product designed for mass consumption can perfectly cater to a uniqu e user base. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110331T135000 DTSTART;TZID=US/Pacific:20110331T133000 DTSTAMP:20110331T205402 LOCATION:2010 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/16700 UID:http://web2expo.com/sf--s2011-03-31-13:30--16700 SUMMARY:Rise of the Angels DESCRIPTION:Presented by Naval Ravikant (Investor, Venturehacks Co-Autho r). The rise of angel investors is part of a substantial, structural shi ft in power in Silicon Valley, with entrepreneurs gaining influence and prominence--and leverage. In this session, we'll look at the trends and their significance. http://www.youtube.com/watch?v=tjzDY9Z3HF0 - you can watch the preso here. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T150000 DTSTART;TZID=US/Pacific:20110329T144000 DTSTAMP:20110405T130420 LOCATION:2010 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/16182 UID:http://web2expo.com/sf--s2011-03-29-14:40--16182 SUMMARY:Add a New Feature? No. Make a New Product DESCRIPTION:Presented by Jeremy Britton (ZURB). Earlier this year, Zurb wanted to improve a core feature of our flagship product. But instead of releaseing an update, we created a brand new product. The new product's focus was tremendously simple. Results: 10X popularity in less than a w eek as well as significant uptick in activity on the original product. I n this session, we'll share lessons learned. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110331T145500 DTSTART;TZID=US/Pacific:20110331T140500 DTSTAMP:20110404T141914 LOCATION:2010 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19684 UID:http://web2expo.com/sf--s2011-03-31-14:05--19684 SUMMARY:You’ve Successfully Attracted a Twitter Following; Now What? DESCRIPTION:Presented by Victoria Harres (PR Newswire). You set up your brand Twitter account. Maybe it was part of a larger strategy or maybe i t was a task you assigned to an intern because everyone said your compan y "needed to be on Twitter." END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T105500 DTSTART;TZID=US/Pacific:20110329T100500 DTSTAMP:20110413T183119 LOCATION:2014 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19271 UID:http://web2expo.com/sf--s2011-03-29-10:05--19271 SUMMARY:SEO WebsIte Clinic: Do your Websites Test Positive for SEO? DESCRIPTION:Presented by Bryan Connally (Parallel Path), John Schoofs (P arallel Path), Janine Soika (Verio Inc.). You are the best of the best w hen it comes to building websites - but can you say that people can easi ly find your websites once you make them live? Are you sure that you ha ve incorporated all the SEO tips, tricks, tools, and best practices into the actual infrastructure of your website? Do you want to make sure th at you have, along with offering SEO optimized websites to your customer s? END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T142000 DTSTART;TZID=US/Pacific:20110329T133000 DTSTAMP:20110405T130403 LOCATION:2014 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19325 UID:http://web2expo.com/sf--s2011-03-29-13:30--19325 SUMMARY:Harnessing the Cloud to Create Social Mobile Apps That Scale DESCRIPTION:Presented by Abe Pachikara (Microsoft), Jim Zimmerman (Thuzi .com). We will discuss 3 topics near and dear to many: mobile apps; soci al apps; and helping ensure wild success. Join us to learn how Thuzi ha s created social apps that can run on phone devices (iPhone, Android, Wi ndows Phone,) iPad/tablets, and tap cloud computing to handle rapid grow th. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T120000 DTSTART;TZID=US/Pacific:20110329T111000 DTSTAMP:20110331T173135 LOCATION:2014 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19520 UID:http://web2expo.com/sf--s2011-03-29-11:10--19520 SUMMARY:The 2011 Startup Scene Uncovered DESCRIPTION:Presented by Alex Polvi (Cloudkick), Robert Scoble (Rackspac e). Join Robert Scoble, one of the premiere experts on startups today, a nd Alex Polvi, a successful entrepreneur and founder of Cloudkick, for a n engaging conversation about the 2011 startups to watch. In the past y ear, there has been an explosion in the number of startups, incubators a nd funding . Are we in a bubble or is developer talent and the cloud fe eding innovation? END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T153000 DTSTART;TZID=US/Pacific:20110329T144000 DTSTAMP:20110330T170152 LOCATION:2014 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19404 UID:http://web2expo.com/sf--s2011-03-29-14:40--19404 SUMMARY:Deploy Your Web Services and Applications To the Cloud in Record Time using Windows Azure DESCRIPTION:Presented by Danny Kim (FullArmor Corp.), Scott Blackburn (T huzi), Paul Slaats (Thuzi). As a developer you can use the tools you alr eady know and concentrate on building cool applications and not maintain ing infrastructure. Attend this session to get an inside look at a new tool from Full Armor, that will help dramatically simplify the deploymen t of complex or custom web services to the Windows Azure cloud without h aving to write any code. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T095000 DTSTART;TZID=US/Pacific:20110329T090000 DTSTAMP:20110222T212048 LOCATION:2014 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19408 UID:http://web2expo.com/sf--s2011-03-29-09:00--19408 SUMMARY:Reinventing Webmail DESCRIPTION:Presented by Dharmesh Mehta (Microsoft Corporation). Hotmail is back. Yeah – Hotmail, seriously… Come see how it’s now pushing the envelope, including delivering the next generation of email to your inb ox. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110330T120000 DTSTART;TZID=US/Pacific:20110330T111000 DTSTAMP:20110401T222611 LOCATION:2014 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19584 UID:http://web2expo.com/sf--s2011-03-30-11:10--19584 SUMMARY:Combining Research Methods to Optimize User Experience Design DESCRIPTION:Presented by Alfonso de la Nuez (UserZoom, Inc.), Ania Rodri guez (Keylime Interactive), Kim Oslob (UserZoom, Inc.), Kuldeep Kelkar ( Paypal). How are leading brands measuring User Experience? Measuring us er experience allows companies to manage and design optimal experiences for their customers. What tools are they leveraging to measure and mana ge their customer's experiences? We will discuss how leading companies , such as PayPal, are leveraging these tools and methodologies to measur e and optimize their users' experience. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110330T105500 DTSTART;TZID=US/Pacific:20110330T100500 DTSTAMP:20110405T181402 LOCATION:2014 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19677 UID:http://web2expo.com/sf--s2011-03-30-10:05--19677 SUMMARY:Confessions of a Data Voyeur - From Curiosity to Better Decision s DESCRIPTION:Presented by Jaidev Shergill (Bundle.com), Phil Kim (Bundle. com), Alexander Hasha (Bundle.com). What happens when you troll through massive amounts of consumer spending data? Can you create meaningful pr oducts that provide tangible benefit to users? These are the types of q uestions we ask ourselves every day at Bundle. Join us to view the resu lts that curiosity can bring about. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110330T095000 DTSTART;TZID=US/Pacific:20110330T090000 DTSTAMP:20110405T181359 LOCATION:2014 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19915 UID:http://web2expo.com/sf--s2011-03-30-09:00--19915 SUMMARY:The Future of TV: Changes to the Entertainment Landscape DESCRIPTION:Presented by Thiru Arunachalam (Peel), Bala Krishnan (Peel). "TV is broken. Well, not strictly speaking, but the way we interact wit h our TVs is terribly outdated…" -- David Pierce, PC Magazine. The inte rfaces we have had to use to simply watch TV are not only outdated, they actually interfere with the way we access our content. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T105500 DTSTART;TZID=US/Pacific:20110329T100500 DTSTAMP:20110411T152536 LOCATION:2016 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19678 UID:http://web2expo.com/sf--s2011-03-29-10:05--19678 SUMMARY:Building Apps for BlackBerry PlayBook and BlackBerry Smartphones using BlackBerry WebWorks DESCRIPTION:Presented by Adam Stanley (Research In Motion). Join this se ssion to explore the exciting development possibilities of the BlackBerr y WebWorks SDK for PlayBook. Learn how to use CSS3, HTML5 and JavaScript WebWorks APIS to transform your existing web assets into a BlackBerry S uper App! END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110330T105500 DTSTART;TZID=US/Pacific:20110330T100500 DTSTAMP:20110401T150559 LOCATION:2016 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19869 UID:http://web2expo.com/sf--s2011-03-30-10:05--19869 SUMMARY:Speed = Dollars: How to Massively Scale WordPress DESCRIPTION:Presented by Mark Brown (Microsoft), Frederick Townes (Mash able.com). Performance matters for everyone on the web. In this session we’ll walk through the steps necessary to create a high performance webs ite using WordPress. The technology and techniques apply everywhere so w e’ll do this on a Windows Server as well. Join Frederick Townes, CTO fro m Mashable and Mark Brown from Microsoft as they walk through how to do it. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110330T120000 DTSTART;TZID=US/Pacific:20110330T111000 DTSTAMP:20110331T022103 LOCATION:2016 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19866 UID:http://web2expo.com/sf--s2011-03-30-11:10--19866 SUMMARY:Developing a Windows Phone Application in 50 minutes DESCRIPTION:Presented by Joel Franusic (Microsoft), Reza Alizadeh (Micro soft). Reza and Joel will be giving a live demonstration on how to use E xpression Blend and Visual Studio to develop a non-trivial Windows Phone application. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110330T095000 DTSTART;TZID=US/Pacific:20110330T090000 DTSTAMP:20110401T172917 LOCATION:Alcove 4 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19872 UID:http://web2expo.com/sf--s2011-03-30-09:00--19872 SUMMARY:Lessons Learned At Y Combinator DESCRIPTION:Presented by Jon Dahl (Zencoder). Y Combinator consistently manages to take smart hackers and turn them into successful startup foun ders. What lessons can we all learn from the Y Combinator approach to st artups? And what exactly does Y Combinator do? We'll talk about the Y Co mbinator experience, the YC take on startups, and about the moderator's experience with his YC-backed startup (Zencoder). END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T153000 DTSTART;TZID=US/Pacific:20110329T144000 DTSTAMP:20110401T154136 LOCATION:Alcove 4 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19698 UID:http://web2expo.com/sf--s2011-03-29-14:40--19698 SUMMARY:Creating a Great Research and Design Culture at Your Startup DESCRIPTION:Presented by Laura Klein (Users Know). Have you been struggl ing to incorporate great design and user research into your startup's ev ery day life? Do you know the best way to make sure every product you re lease is a fantastic user experience? Come share your ideas, suggestions , stories, and questions about how to improve the design and research pr ocess for startups. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110331T115000 DTSTART;TZID=US/Pacific:20110331T110000 DTSTAMP:20110402T061936 LOCATION:Alcove 4 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19709 UID:http://web2expo.com/sf--s2011-03-31-11:00--19709 SUMMARY:Cheating in Mobile DESCRIPTION:Presented by Dan Shapiro (Sparkbuy Inc.). Appstores are hell . Why fight it out hand to hand when you can work the system? We'll get in to the nitty gritty of how to build carrier relationships, close OEM sales, and score preloads. Names will be named--be ready to talk about y our mobile plans and how to get them on the fast track. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T142000 DTSTART;TZID=US/Pacific:20110329T133000 DTSTAMP:20110401T154134 LOCATION:Alcove 4 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19741 UID:http://web2expo.com/sf--s2011-03-29-13:30--19741 SUMMARY:How to Do an Awesome Launch DESCRIPTION:Presented by Rashmi Sinha (SlideShare, Inc.), Ross Mayfield (SlideShare, Inc.). Building a great product is just part of it. A launc h needs to have marketing, press, early adopters who will vouch for the product and a million other things that need to line up. Rashmi and Ross will share lessons from SlideShare's recent launch of Zipcast and lead a discussion about how to do great launches. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110331T135000 DTSTART;TZID=US/Pacific:20110331T130000 DTSTAMP:20110401T000710 LOCATION:Alcove 4 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19917 UID:http://web2expo.com/sf--s2011-03-31-13:00--19917 SUMMARY:Top 10 Disruptors In Web & Mobile Media, Entertainment, Producti vity and Life DESCRIPTION:Presented by Kandice Cota (gotomedia & IPFranchise), Josh Le vine (Great Monday). Whether we like it or not the pace of all things ne w has forced us to get comfy with change or be a doormat for a disruptor . From the familiar to the unexpected disruptors are everywhere. What ca n visionaries who've upended industries teach us about business, trends, and thinking abut product innovation? END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110330T105500 DTSTART;TZID=US/Pacific:20110330T100500 DTSTAMP:20110401T092330 LOCATION:Alcove 4 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19398 UID:http://web2expo.com/sf--s2011-03-30-10:05--19398 SUMMARY:So You've Hired a Community Manager, Now What? DESCRIPTION:Presented by Stephanie Agresta (Weber Shandwick). So you've hired a Community Manager, now what? Come discuss how organizations big and small can leverage investments in community management and social me dia. How do you prevent a community manager from becoming a "social medi a help desk employee." How can 1 person or a small team of people really impact and grown an online audience? END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110330T120000 DTSTART;TZID=US/Pacific:20110330T111000 DTSTAMP:20110405T220900 LOCATION:Alcove 4 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19916 UID:http://web2expo.com/sf--s2011-03-30-11:10--19916 SUMMARY:Seismic Shifts: The Future of the Global Mobile Eco-System DESCRIPTION:Presented by Kelly Goto (gotomedia, LLC), Paul Smith (mPulse Media), Raj Singh (Skyfire), Rudy De Waele (mTrends). Steady user trend s bring about dramatic and abrupt changes by handset manufactures like N okia, operating system providers like Microsoft, and carriers like T-Mob ile. AT&T's bid to acquire T-Mobile and Microsoft's billion dollar deal to be Nokia's OS provider and the shake-up in Japan are just the most re cent seismic disruptions to the mobile eco-system. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T120000 DTSTART;TZID=US/Pacific:20110329T111000 DTSTAMP:20110401T061118 LOCATION:Alcove 4 URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19987 UID:http://web2expo.com/sf--s2011-03-29-11:10--19987 SUMMARY:Controversies of HTML5 DESCRIPTION:Presented by Tantek Çelik (tantek.com). What's up with HTML5 ? Why did the WHATWG drop the "5" not long after W3C's launch of a new H TML5 logo? What is and isn't HTML(5)? Bring your questions and passion f or the open web, standards leader and HTML5 book author Tantek Çelik wil l lead a round-table sure-to-be-lively conversation to help sort some of this out. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T153000 DTSTART;TZID=US/Pacific:20110329T100000 DTSTAMP:20110308T052452 LOCATION:Expo Hall URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/18504 UID:http://web2expo.com/sf--s2011-03-29-10:00--18504 SUMMARY:Expo Hall Open DESCRIPTION:Check out the latest products and services from our sponsors and exhibitors in the Expo Hall. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110330T153000 DTSTART;TZID=US/Pacific:20110330T100000 DTSTAMP:20110308T052543 LOCATION:Expo Hall URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/18501 UID:http://web2expo.com/sf--s2011-03-30-10:00--18501 SUMMARY:Expo Hall Open DESCRIPTION:Check out the latest products and services from our sponsors and exhibitors in the Expo Hall. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T161000 DTSTART;TZID=US/Pacific:20110329T155000 DTSTAMP:20110415T011200 LOCATION:Keynote Room - 3rd Level URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19292 UID:http://web2expo.com/sf--s2011-03-29-15:50--19292 SUMMARY:Kevin Kelly DESCRIPTION:Presented by Kevin Kelly (Wired). Keynote by Kevin Kelly, Se nior Maverick, Wired. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T162500 DTSTART;TZID=US/Pacific:20110329T161000 DTSTAMP:20110405T181339 LOCATION:Keynote Room - 3rd Level URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/17666 UID:http://web2expo.com/sf--s2011-03-29-16:10--17666 SUMMARY:The Economic Impact of Google DESCRIPTION:Presented by Hal Varian (Google). Keynote by Hal Varian, Chi ef Economist, Google. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T163500 DTSTART;TZID=US/Pacific:20110329T162500 DTSTAMP:20110405T181342 LOCATION:Keynote Room - 3rd Level URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/17771 UID:http://web2expo.com/sf--s2011-03-29-16:25--17771 SUMMARY:Moving Into Mobile and Social DESCRIPTION:Presented by Mari Baker (PlayFirst, Inc.). PlayFirst chief e xecutive Mari Baker will highlight how a leading single-player game comp any effectively transitioned to emerging growth platforms like mobile an d social. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T170000 DTSTART;TZID=US/Pacific:20110329T164500 DTSTAMP:20110405T181347 LOCATION:Keynote Room - 3rd Level URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/18679 UID:http://web2expo.com/sf--s2011-03-29-16:45--18679 SUMMARY:Start Using UX as a Weapon DESCRIPTION:Presented by Christian Crumlish (AOL), Erin Malone (Tangible UX). Keynote by Christian Crumlish and Erin Malone. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T171000 DTSTART;TZID=US/Pacific:20110329T170000 DTSTAMP:20110405T181349 LOCATION:Keynote Room - 3rd Level URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19910 UID:http://web2expo.com/sf--s2011-03-29-17:00--19910 SUMMARY:David Messenger DESCRIPTION:Presented by David Messenger (American Express). Keynote by David Messenger Executive Vice President of Online and Mobile at Americ an Express END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T172000 DTSTART;TZID=US/Pacific:20110329T171000 DTSTAMP:20110405T181352 LOCATION:Keynote Room - 3rd Level URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19305 UID:http://web2expo.com/sf--s2011-03-29-17:10--19305 SUMMARY:New Technologies for Measuring Emotions DESCRIPTION:Presented by Rosalind W. Picard (MIT Media Lab and Affectiva , Inc.). Rosalind Picard, an MIT Media Lab professor, never wanted to st art a business and for most of her early career, she tried to avoid emot ion. She enjoys working on hard scientific problems and has authored se veral patents and over 200 publications, mostly of the geeky mathematica l type. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T164500 DTSTART;TZID=US/Pacific:20110329T163500 DTSTAMP:20110405T181344 LOCATION:Keynote Room - 3rd Level URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19295 UID:http://web2expo.com/sf--s2011-03-29-16:35--19295 SUMMARY:Making Money with Metrics DESCRIPTION:Presented by Jessica Mah (inDinero.com). Keynote by Jessica Mah, Founder, CEO, Architect, inDinero. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110330T161500 DTSTART;TZID=US/Pacific:20110330T160500 DTSTAMP:20110405T181414 LOCATION:Keynote Room - 3rd Level URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19676 UID:http://web2expo.com/sf--s2011-03-30-16:05--19676 SUMMARY:What to Invest In and What to Build DESCRIPTION:Presented by Ben Horowitz (Andreessen Horowitz). There are a lot of opportunities in technology, but where should companies and VCs invest? What are the companies and products that still need to be built, where is there opportunity for new growth? END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110330T162500 DTSTART;TZID=US/Pacific:20110330T161500 DTSTAMP:20110405T181416 LOCATION:Keynote Room - 3rd Level URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/17721 UID:http://web2expo.com/sf--s2011-03-30-16:15--17721 SUMMARY:Creating Infectious Action DESCRIPTION:Presented by Jennifer Lynn Aaker (Stanford University’s Grad uate School of Business). How do you connect meaning to social media to create impact? This keynote draws from psychological insights on happine ss, storytelling principles and design-thinking methodology to reveal wh y some movements and brands take off when they harness social media--and why others don’t. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110330T164000 DTSTART;TZID=US/Pacific:20110330T162500 DTSTAMP:20110418T130644 LOCATION:Keynote Room - 3rd Level URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/17716 UID:http://web2expo.com/sf--s2011-03-30-16:25--17716 SUMMARY:A Conversation with Reid Hoffman DESCRIPTION:Presented by Reid Hoffman (LinkedIn), Liz Gannes (All Things D). Reid Hoffman, Founder, Executive Chairman, LinkedIn, joins Liz Gan nes in conversation on our main stage. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110330T165000 DTSTART;TZID=US/Pacific:20110330T164000 DTSTAMP:20110405T181421 LOCATION:Keynote Room - 3rd Level URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/17951 UID:http://web2expo.com/sf--s2011-03-30-16:40--17951 SUMMARY:Osama Bedier DESCRIPTION:Presented by Osama Bedier (Google). Keynote by Osama Bedier, Google. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110330T170000 DTSTART;TZID=US/Pacific:20110330T165000 DTSTAMP:20110405T181425 LOCATION:Keynote Room - 3rd Level URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/17809 UID:http://web2expo.com/sf--s2011-03-30-16:50--17809 SUMMARY:Collaboration is Evolving DESCRIPTION:Presented by Tom Preston-Werner (GitHub). Every day it's get ting easier and easier to contribute to open source software. Knowledge of Unix commands and specialized email programs are no longer a barrier to entry — all you need now is a web browser and text editor. This talk will discuss what's changed in the collaboration process in the past few years, the impact the change has had, and where all this is heading. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110330T171000 DTSTART;TZID=US/Pacific:20110330T170000 DTSTAMP:20110405T181648 LOCATION:Keynote Room - 3rd Level URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19604 UID:http://web2expo.com/sf--s2011-03-30-17:00--19604 SUMMARY:Programming Space and Habitats DESCRIPTION:Presented by Jennifer Magnolfi (Herman Miller). A key consid eration in the making of future environments is the intrinsic role techn ology plays in their design and engineering. Certain environments known today as extreme, only accessible to a select number of users, in fact r eveal core design principles and approaches relevant to the making of fu ture everyday spaces to work, live and learn. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110330T172000 DTSTART;TZID=US/Pacific:20110330T171000 DTSTAMP:20110413T211235 LOCATION:Keynote Room - 3rd Level URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19296 UID:http://web2expo.com/sf--s2011-03-30-17:10--19296 SUMMARY:Beyond Gamification: 7 Core Concepts to Create Compelling Produc ts DESCRIPTION:Presented by Amy Jo Kim (ShuffleBrain). Games are infiltrati ng every aspect of daily life. Early-on, "gamification" meant adding sim ple game mechanics like points, badges and leaderboards to websites and apps. But that's not what makes games truly compelling. Good games take players on a journey, giving them something the learn and master. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110330T173500 DTSTART;TZID=US/Pacific:20110330T172000 DTSTAMP:20110405T181434 LOCATION:Keynote Room - 3rd Level URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/18648 UID:http://web2expo.com/sf--s2011-03-30-17:20--18648 SUMMARY:The Hidden Secrets of Social Media and Viral Advertising DESCRIPTION:Presented by Jonah Peretti (Buzzfeed). Learn how to spread y our content and brand media from the cofounder of BuzzFeed and the Huffi ngton Post. Everyone wants to "go viral" but making it happen requires a combination of art, science, persistance. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110331T091500 DTSTART;TZID=US/Pacific:20110331T090500 DTSTAMP:20110405T181438 LOCATION:Keynote Room - 3rd Level URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/18719 UID:http://web2expo.com/sf--s2011-03-31-09:05--18719 SUMMARY:Venturing Beyond the App Store DESCRIPTION:Presented by Dan Shapiro (Sparkbuy Inc.). There are over a q uarter million iphone apps. Fortunes are being made--but not so much in the appstores. So forget the democratic storefronts: this insider's tour of the mobile industry will show you where the real money can be made. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110331T092500 DTSTART;TZID=US/Pacific:20110331T091500 DTSTAMP:20110405T181440 LOCATION:Keynote Room - 3rd Level URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/17958 UID:http://web2expo.com/sf--s2011-03-31-09:15--17958 SUMMARY:Future of eCommerce DESCRIPTION:Presented by Dane Glasgow (eBay, Inc.). Keynote by Dane Glas gow, VP of Global Product Management at eBay, Inc. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110331T093500 DTSTART;TZID=US/Pacific:20110331T092500 DTSTAMP:20110405T181442 LOCATION:Keynote Room - 3rd Level URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19294 UID:http://web2expo.com/sf--s2011-03-31-09:25--19294 SUMMARY:The New Trendsetters: Utilizing the Power of Social to Change Fa shion DESCRIPTION:Presented by Susan Gregg Koger (ModCloth.com). As building a n engaged community becomes top of mind for many retail brands, Susan Gr egg Koger, founder of ModCloth.com, explores how the company has managed to build a strong community via social networks and how the skyrocketin g fashion retailer plans to build a social shopping site that continues to empower their customer base and change the fashion industry. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110331T094000 DTSTART;TZID=US/Pacific:20110331T093500 DTSTAMP:20110405T181444 LOCATION:Keynote Room - 3rd Level URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/18495 UID:http://web2expo.com/sf--s2011-03-31-09:35--18495 SUMMARY:Adam Goldstein DESCRIPTION:Presented by Adam Goldstein (Hipmunk). Keynote by Adam Golds tein, co-founder and CEO of the travel search site Hipmunk. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110331T094500 DTSTART;TZID=US/Pacific:20110331T094000 DTSTAMP:20110405T181446 LOCATION:Keynote Room - 3rd Level URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19356 UID:http://web2expo.com/sf--s2011-03-31-09:40--19356 SUMMARY:Rebekah Cox DESCRIPTION:Presented by Rebekah Cox (Quora). Keynote by Rebekah Cox, Pr oduct Design Manager, Quora. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110331T095000 DTSTART;TZID=US/Pacific:20110331T094500 DTSTAMP:20110406T183439 LOCATION:Keynote Room - 3rd Level URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19673 UID:http://web2expo.com/sf--s2011-03-31-09:45--19673 SUMMARY:Adam Mosseri DESCRIPTION:Presented by Adam Mosseri (Facebook). Keynote by Adam Mosser i, Product Design Manager, Facebook. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110331T100000 DTSTART;TZID=US/Pacific:20110331T095000 DTSTAMP:20110405T181451 LOCATION:Keynote Room - 3rd Level URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/17720 UID:http://web2expo.com/sf--s2011-03-31-09:50--17720 SUMMARY:Redefining Zillow In A Mobile Era: When A dot com is No Longer A .com DESCRIPTION:Presented by Spencer Rascoff (Zillow.com). Zillow CEO Spence r Rascoff discusses how the Web-based business redefined its business mo del and overhauled its planning and design process to embrace location-b ased mobile technologies, enhance user experiences and improve advertise r ROI. Real estate is ripe for mobile and Zillow’s early and aggressive integration of mobile is helping attract new users and open up new reven ue streams. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110331T101500 DTSTART;TZID=US/Pacific:20110331T100000 DTSTAMP:20110405T181453 LOCATION:Keynote Room - 3rd Level URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/18528 UID:http://web2expo.com/sf--s2011-03-31-10:00--18528 SUMMARY:Tablet Success DESCRIPTION:Presented by Peter Meyers (Independent), Scott Stevens (Tall Chair, Inc.), TJ Zark (955 Dreams). Tablets! Tablets! Tablets! There's a lot of buzz, but which apps really succeed on these devices and why? P eter Meyers, author of "Best iPad Apps," interviews top app creators to help you understand the pitfalls and opportunities. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110331T102500 DTSTART;TZID=US/Pacific:20110331T101500 DTSTAMP:20110405T181455 LOCATION:Keynote Room - 3rd Level URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19602 UID:http://web2expo.com/sf--s2011-03-31-10:15--19602 SUMMARY:How The Earthquake Can Jump Start Innovation In Japan DESCRIPTION:Presented by Lisa Katayama (TokyoMango). The Sendai earthqua ke was a terrible tragedy for Japan, but I'm optimistic that it will jum p start innovation and a collective sense of action in a country that ne eded a little shaking up. How has living in the most active earthquake z one in the world affected engineering and innovation in Japan? And what seeds of creativity do we see spawning from the aftermath, as solutions or coping mechanisms? END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110331T103500 DTSTART;TZID=US/Pacific:20110331T102500 DTSTAMP:20110603T163742 LOCATION:Keynote Room - 3rd Level URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/18314 UID:http://web2expo.com/sf--s2011-03-31-10:25--18314 SUMMARY:Know Your Meme DESCRIPTION:Presented by Elspeth Rountree (.), Kenyatta Cheese (.), Jami e Wilkinson (VHX/Internet Famous), Patrick Davison (WhatWeKnowSoFar/Meme Factory), Mike Rugnetta (What We Know So Far / MemeFactory). n an ecosys tem of tweets and retweets, bloggers and re-bloggers the questions of do cumentation and credit have become tricky. The identity of the singular, original creator of a piece of online culture isn't always immediately clear – even if that instigator WASN'T posting Anonymously. So... a mill ion "like"s and "post-to-tumblr"s later, a question arises: to whom does this culture belong? END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T173000 DTSTART;TZID=US/Pacific:20110329T172000 DTSTAMP:20110405T181354 LOCATION:Keynote Room - 3rd Level URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19961 UID:http://web2expo.com/sf--s2011-03-29-17:20--19961 SUMMARY:Ann Winblad and Robert Scoble DESCRIPTION:Presented by Ann Winblad (Hummer Winblad Venture Partners ) , Robert Scoble (Rackspace). Ann Winblad, Hummer Winblad Venture Partner s and Robert Scoble, Rackspace will kick-off the Startup Showcase event. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T155000 DTSTART;TZID=US/Pacific:20110329T154500 DTSTAMP:20110405T181334 LOCATION:Keynote Room - 3rd Level URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19962 UID:http://web2expo.com/sf--s2011-03-29-15:45--19962 SUMMARY:Welcome DESCRIPTION:Tuesday's opening remarks by the Web 2.0 Expo SF program cha irs Sarah Milstein and Brady Forrest. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110330T160500 DTSTART;TZID=US/Pacific:20110330T160000 DTSTAMP:20110405T181412 LOCATION:Keynote Room - 3rd Level URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19963 UID:http://web2expo.com/sf--s2011-03-30-16:00--19963 SUMMARY:Welcome DESCRIPTION:Wednesday's opening remarks by the Web 2.0 Expo SF program c hairs Sarah Milstein and Brady Forrest. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110331T090500 DTSTART;TZID=US/Pacific:20110331T090000 DTSTAMP:20110405T181436 LOCATION:Keynote Room - 3rd Level URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19964 UID:http://web2expo.com/sf--s2011-03-31-09:00--19964 SUMMARY:Welcome DESCRIPTION:Thursday's opening remarks by the Web 2.0 Expo SF program ch airs Sarah Milstein and Brady Forrest. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110330T153000 DTSTART;TZID=US/Pacific:20110330T144000 DTSTAMP:20110401T154453 LOCATION:Expo Floor URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/18502 UID:http://web2expo.com/sf--s2011-03-30-14:40--18502 SUMMARY:Booth Crawl DESCRIPTION:Quench your thirst with vendor-hosted libations and snacks w hile you check out all the cool stuff on the expo show floor. This event is open to all attendees. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110328T213000 DTSTART;TZID=US/Pacific:20110328T183000 DTSTAMP:20110330T171253 LOCATION:Mezzanine (444 Jessie Street @ Mint) URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/18499 UID:http://web2expo.com/sf--s2011-03-28-18:30--18499 SUMMARY:Ignite DESCRIPTION:Join us for Ignite, a fun, high-energy evening of “speed pre sentations” given by people like you. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T213000 DTSTART;TZID=US/Pacific:20110329T200000 DTSTAMP:20110401T150542 LOCATION:Marriott Marquis View Lounge (55 Fourth Street) URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19939 UID:http://web2expo.com/sf--s2011-03-29-20:00--19939 SUMMARY:Location Based Services Tweet Up (hosted by Ask Around) DESCRIPTION:Grab a free drink and mingle with fellow attendees who share a passion for the future of mobile/local services. END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110330T203000 DTSTART;TZID=US/Pacific:20110330T190000 DTSTAMP:20110401T150719 LOCATION:Marriott Marquis View Lounge (55 Fourth Street) URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/19940 UID:http://web2expo.com/sf--s2011-03-30-19:00--19940 SUMMARY:Tweet Up (hosted by Tradeshift) DESCRIPTION:Tradeshift, the global business network that allows anyone t o exchange invoices for free, are hosting a Beer Happens networking nigh t on Wednesday 30 March @ Marriott View Lounge, between 7:00 - 8:30pm END:VEVENT BEGIN:VEVENT DTEND;TZID=US/Pacific:20110329T184500 DTSTART;TZID=US/Pacific:20110329T173000 DTSTAMP:20110415T011213 LOCATION:3rd Floor Lobby URL:http://www.web2expo.com/webexsf2011/public/schedule/detail/17754 UID:http://web2expo.com/sf--s2011-03-29-17:30--17754 SUMMARY:Startup Showcase (sponsored by Serve) DESCRIPTION:Presented by Ann Winblad (Hummer Winblad Venture Partners ) , Robert Scoble (Rackspace). Highlighting the startup ecosystem’s creati vity and variety, the Startup Showcase will give you a chance to see the newest Web 2.0 companies entering the market. END:VEVENT END:VCALENDAR