Web 2.0 Expo San Francisco 2011 Schedule

Below is the preliminary schedule for Web 2.0 Expo San Francisco. We'll be confirming more sessions and adding them to this schedule in the coming weeks.

Customize Your Own Schedule

Create your own Web 2.0 Expo San Francisco schedule using the personal scheduler function. Mark the workshops, sessions, keynotes, and events you want to attend by clicking on the calendar icon [calendar icon] next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

2001
Add Brand Attitude Adjustment to your personal schedule
11:00am Brand Attitude Adjustment Josh Levine (Great Monday), Kandice Cota (gotomedia & IPFranchise)
Add Touching Stories: Designing Digital Magazines for the iPad to your personal schedule
1:00pm Touching Stories: Designing Digital Magazines for the iPad Matthew Carlson (Hot Studio Inc)
Add Service Avatars: Seeing Through Devices, Sites And Apps To Services to your personal schedule
1:30pm Service Avatars: Seeing Through Devices, Sites And Apps To Services Mike Kuniavsky (ThingM Corporation)
Add Upgrade to HTML5 Video to your personal schedule
2:05pm Upgrade to HTML5 Video Steve Heffernan (Brightcove, Video.js)
2002
Add The Emerging Form of Social TV Advertising to your personal schedule
11:00am The Emerging Form of Social TV Advertising Paul Smith (mPulse Media)
Add Social Media Targeting: Opportunities and Challenges to your personal schedule
1:00pm Social Media Targeting: Opportunities and Challenges Josh Dreller (Fuor Digital)
Add How to Get Paid--Really to your personal schedule
1:30pm How to Get Paid--Really Bryan Johnson (Braintree)
2:05pm TBC
2005
Add Birth of a Startup (or Eight) to your personal schedule
11:00am Birth of a Startup (or Eight) Liz Gannes (All Things D), Kevin Systrom (Instagram), Adam Rugel (Trazzler), Tim Roberts (Fitbit ), Tony Stubblebine (CrowdVine), Rabble Evan Henshaw-Plath (cuboxsa.com), Dom Sagolla (iPhoneDevCamp)
2:05pm TBC
2006
Add HTML5, Flash and AJAX to the Year 2020 to your personal schedule
11:00am HTML5, Flash and AJAX to the Year 2020 Duane Nickull (Adobe Systems)
Add  Why Content Delivery Networks Suck to your personal schedule
1:30pm Why Content Delivery Networks Suck Artur Bergman (Wikia/Fastly)
2009
Add What is Traitorware? to your personal schedule
1:30pm What is Traitorware? Eva Galperin (Electronic Frontier Foundation)
2010
Add Harnessing Social Media to Build Brands to your personal schedule
11:00am Harnessing Social Media to Build Brands Andy Smith (Vonavona Ventures)
Add How to Ignore Best Practices and Listen to Your Customers to your personal schedule
1:00pm How to Ignore Best Practices and Listen to Your Customers Max McDonnell (Lonny Magazine), Michelle Adams (Lonny Magazine)
Add Rise of the Angels to your personal schedule
1:30pm Rise of the Angels Naval Ravikant (Investor, Venturehacks Co-Author)
Alcove 4
Add Cheating in Mobile to your personal schedule
11:00am Cheating in Mobile Dan Shapiro (Sparkbuy Inc.)
Add Top 10 Disruptors In Web & Mobile Media, Entertainment, Productivity and Life to your personal schedule
1:00pm Top 10 Disruptors In Web & Mobile Media, Entertainment, Productivity and Life Kandice Cota (gotomedia & IPFranchise), Josh Levine (Great Monday)
10:35am Session Break
Room: 2nd Floor Lobby
11:50am Lunch
Room: 2nd Floor Lobby
1:20pm Session Break
Room: 2nd Floor Lobby
1:50pm Session Break
Room: 2nd Floor Lobby
Add Welcome to your personal schedule
9:00am Plenary
Room: Keynote Room - 3rd Level
Welcome
Add Venturing Beyond the App Store to your personal schedule
9:05am Plenary
Room: Keynote Room - 3rd Level
Venturing Beyond the App Store Dan Shapiro (Sparkbuy Inc.)
Add Future of eCommerce to your personal schedule
9:15am Plenary
Room: Keynote Room - 3rd Level
Future of eCommerce Dane Glasgow (eBay, Inc.)
Add The New Trendsetters: Utilizing the Power of Social to Change Fashion to your personal schedule
9:25am Plenary
Room: Keynote Room - 3rd Level
The New Trendsetters: Utilizing the Power of Social to Change Fashion Susan Gregg Koger (ModCloth.com)
Add Adam Goldstein to your personal schedule
9:35am Plenary
Room: Keynote Room - 3rd Level
Adam Goldstein Adam Goldstein (Hipmunk)
Add Rebekah Cox to your personal schedule
9:40am Plenary
Room: Keynote Room - 3rd Level
Rebekah Cox Rebekah Cox (Quora)
Add Adam Mosseri to your personal schedule
9:45am Plenary
Room: Keynote Room - 3rd Level
Adam Mosseri Adam Mosseri (Facebook)
Add Redefining Zillow In A Mobile Era: When A dot com is No Longer A .com to your personal schedule
9:50am Plenary
Room: Keynote Room - 3rd Level
Redefining Zillow In A Mobile Era: When A dot com is No Longer A .com Spencer Rascoff (Zillow.com)
Add Tablet Success to your personal schedule
10:00am Plenary
Room: Keynote Room - 3rd Level
Tablet Success Peter Meyers (Citia), Scott Stevens (Tall Chair, Inc.), TJ Zark (955 Dreams)
Add How The Earthquake Can Jump Start Innovation In Japan  to your personal schedule
10:15am Plenary
Room: Keynote Room - 3rd Level
How The Earthquake Can Jump Start Innovation In Japan Lisa Katayama (TokyoMango)
Add Know Your Meme to your personal schedule
10:25am Plenary
Room: Keynote Room - 3rd Level
Know Your Meme Elspeth Rountree (.), Kenyatta Cheese (.), Jamie Wilkinson (VHX/Internet Famous), Patrick Davison (WhatWeKnowSoFar/MemeFactory), Mike Rugnetta (What We Know So Far / MemeFactory)
11:00am-11:50am (50m) Design & UI
Brand Attitude Adjustment
Josh Levine (Great Monday) et al
Bring your brand issues to the table and get your brand attitude adjusted. In this highly interactive session, participants vie via Facebook to be crowned the brand that needs adjustment, then Josh and Kandi in fast forward fashion take them through their five step brand reinvention process. The lucky participants will walk away with a plan for their own brand revival...
1:00pm-1:20pm (20m) Design & UI
Touching Stories: Designing Digital Magazines for the iPad
Matthew Carlson (Hot Studio Inc)
Digital Magazines for the iPad are changing the way readers interact with content. They merge the beauty of print with rich media, social networking and live data, all wrapped up in a UI that readers touch and play with. We’ll look at the iPad magazines that are doing it right, doing it wrong and doing it weird and show how to design for this new media.
1:30pm-1:50pm (20m) Design & UI
Service Avatars: Seeing Through Devices, Sites And Apps To Services
Mike Kuniavsky (ThingM Corporation)
Session given by Mike Kuniavsky, founder, ThingM Corporation.
2:05pm-2:55pm (50m) Development
Upgrade to HTML5 Video
Steve Heffernan (Brightcove, Video.js)
HTML5 is the future of web video. It's required to play video on many mobile devices including the iPhone, and with the release of Internet Explorer 9 coming this year, it will be supported by the majority of web users. This session will be an introduction to getting HTML5 video running on your own site.
11:00am-11:50am (50m) Marketing
The Emerging Form of Social TV Advertising
Paul Smith (mPulse Media)
Social TV services and devices are proliferating. The next question is: What form will advertising take within these new experiences? How will content creators, distributors, agencies and brands participate? What are systemic obstacles and points of leverage that will drive these emergence dynamics? This session will introduce social TV and explore advertising opportunities in the medium.
1:00pm-1:20pm (20m) Marketing
Social Media Targeting: Opportunities and Challenges
Josh Dreller (Fuor Digital)
The rise of the Social Web has been one of the biggest game changers in online advertising, yet marketers continue to struggle with how to best utilize and measure the impact of this channel. You engage with your consumers on Facebook, Twitter, and other social platforms, but that's just one piece of the puzzle.
1:30pm-1:50pm (20m) Strategy & Business Models
How to Get Paid--Really
Bryan Johnson (Braintree)
Accepting credit card payments is a critical requirement for any company that sells goods or services on its website--which, these days, is most companies. But doing so can be daunting and carries risk. Not only is the payments ecosystem complicated, it's also flooded with providers that have deceptive pricing and questionable business practices--including hoarding your data.
2:05pm-2:55pm (50m)
Session
To be confirmed
11:00am-11:50am (50m) Strategy & Business Models
Birth of a Startup (or Eight)
Liz Gannes (All Things D) et al
In March 2006, a small podcasting startup called Odeo launched a side project. You now know that side project as Twitter. Interestingly, Twitter is just one of the companies that came out of Odeo; seven employees-- or more than half the of the company-- went on directly to found other ventures, including Instagr.am, Square, Trazzler and CrowdVine.
1:00pm-1:20pm (20m) Strategy & Business Models
Bringin’ Home the Bacon – The Economics of Your Ad Supported Application Business
Ashwani Kumar (InMobi)
Advertising offers an excellent opportunity for developers to earn a living, but the industry has done little to educate on the real economics of the mobile advertising opportunity for developers.
1:30pm-1:50pm (20m) Strategy & Business Models
Where in the World is Geolocation Going? Applications Beyond the Social Sphere
Chris Hulls (Life360)
The potential of geolocation capabilities will extend beyond the social web (Foursquare, Places) and into mainstream use – geolocation services (grocery-shopping or family tracking apps) bringing geolocation home. This session will examine business and financial considerations of geolocation trends outside of the social arena, benefitting start-ups looking to capitalize on the phenomenon.
2:05pm-2:55pm (50m)
Session
To be confirmed
11:00am-11:50am (50m) Development
HTML5, Flash and AJAX to the Year 2020
Duane Nickull (Adobe Systems)
Trying to understand which standards will be used and which are optimized for various types of tasks is difficult. This session breaks through the FUD in the industry to make a very pragmatic analysis of what the future may hold, when it might be best to use HTML5 features over Flash (and vice verse) and how JavaScript factors in. This session is not a "vs." and focuses on likely outcomes.
1:00pm-1:20pm (20m) Development
Building a Web Crawl Platform- 10 Lessons Learned
Rich Skrenta (Blekko)
In this panel, Rich Skrenta, Cofounder and CEO of Blekko, will discuss the challenges technologists face in building a scalable platform that can crawl today’s Web – now an infinite number of pages littered with Spam and worse.
1:30pm-1:50pm (20m) Development
Why Content Delivery Networks Suck
Artur Bergman (Wikia/Fastly)
In beating the speed of lights negative effect on page load times we turn to Content Delivery Networks. Unfortunately the CDN industry is stuck in a 10 year old model with 10 year old technology. With the current focus on video they are not very responsive to what application and content sites now. This leads us to limit our use of CDNs to static images.
2:05pm-2:55pm (50m) Development
Painless OAuth: Adopting OAuth Without The Night Sweats
Clay Loveless (Mashery)
As OAuth continues to grow as popular standard, API providers and developers need guidance for a successful OAuth rollout. Clay Loveless, Mashery Chief Architect, has helped many customers implement OAuth in their APIs, and has worked with developers integrating OAuth into their apps. His talk will provide a roadmap of pitfalls to avoid and best practices to follow for the OAuth workflow.
11:00am-11:50am (50m) Product
The Game Always Wins: Gamify or Be Gamified by Gamification
Buster Benson (Health Month)
Games simplify experiences for us. The recent gamification of life trend, by extension, simplifies LIFE for us. They push us through specific experiences that have been specially tailored for our entertainment. Lately, however, game designers have been pushing their luck to see how much they can craft games to their benefit, even if it sometimes conflicts with the players' best interests.
1:00pm-1:20pm (20m) Product
Delivering a Better User Experience Every Four Weeks: A Practical Guide to UX-Driven Agile Development
Cameron Gray (Mindflash)
Building software with a UX approach is more than just listening to users, companies must allow customers to participate in the evolution of the products they use. In this session, find out how learning from your users and working as an agile team can help you create the tools they actually need, rather than the features developers think are cool.
1:30pm-1:50pm (20m) Design & UI
What is Traitorware?
Eva Galperin (Electronic Frontier Foundation)
Eva Galperin from the EFF discusses the growing threat of "traitorware," the class of software and devices that work behind your back to betray your privacy. Notable examples include the Sony BMG rootkit, printer tracking dots, and locational metadata. This talk will dissect the differences between a cool new feature that will help your users and sneaky traitorware that will have them up in arms.
2:05pm-2:55pm (50m) Product
Facing the Big Data Challenge - Getting Some
Gil Elbaz (Factual)
Many companies face a key challenging in the era of "Big Data": getting access to good, accurate data at a reasonable price. In my talk, I intend to discuss the challenge of finding and integrating good data; the tools and techniques for maintaining it (some manual, some machine-based); and the potential of crowdsourcing and other open data models to enhance and transform the data landscape.
11:00am-11:50am (50m) Social Media
Harnessing Social Media to Build Brands
Andy Smith (Vonavona Ventures)
Many workshops teach the mechanics of using Facebook, Twitter, LinkedIn and YouTube to compete in business. But few dive into the psychological insights that explain which social media strategies work and which don't. In this session, we'll pull back the curtain and help you understand the subtle elements of social media success.
1:00pm-1:20pm (20m) Strategy & Business Models
How to Ignore Best Practices and Listen to Your Customers
Max McDonnell (Lonny Magazine) et al
The web is filled with pre-packaged solutions for online content delivery. From blogs to video to e-readers, we're constantly taught that general solutions are effective solutions. The truth is that no product designed for mass consumption can perfectly cater to a unique user base.
1:30pm-1:50pm (20m) Big Ideas
Rise of the Angels
Naval Ravikant (Investor, Venturehacks Co-Author)
The rise of angel investors is part of a substantial, structural shift in power in Silicon Valley, with entrepreneurs gaining influence and prominence--and leverage. In this session, we'll look at the trends and their significance. http://www.youtube.com/watch?v=tjzDY9Z3HF0 - you can watch the preso here.
2:05pm-2:55pm (50m) Social Media
You’ve Successfully Attracted a Twitter Following; Now What?
Victoria Harres (PR Newswire)
You set up your brand Twitter account. Maybe it was part of a larger strategy or maybe it was a task you assigned to an intern because everyone said your company "needed to be on Twitter."
11:00am-11:50am (50m) Conversations
Cheating in Mobile
Dan Shapiro (Sparkbuy Inc.)
Appstores are hell. Why fight it out hand to hand when you can work the system? We'll get in to the nitty gritty of how to build carrier relationships, close OEM sales, and score preloads. Names will be named--be ready to talk about your mobile plans and how to get them on the fast track.
1:00pm-1:50pm (50m) Conversations
Top 10 Disruptors In Web & Mobile Media, Entertainment, Productivity and Life
Kandice Cota (gotomedia & IPFranchise) et al
Whether we like it or not the pace of all things new has forced us to get comfy with change or be a doormat for a disruptor. From the familiar to the unexpected disruptors are everywhere. What can visionaries who've upended industries teach us about business, trends, and thinking abut product innovation?
10:35am-11:00am (25m)
Break: Session Break
11:50am-1:00pm (1h 10m)
Break: Lunch
1:20pm-1:30pm (10m)
Break: Session Break
1:50pm-2:05pm (15m)
Break: Session Break
9:00am-9:05am (5m) Keynote
Welcome
Thursday's opening remarks by the Web 2.0 Expo SF program chairs Sarah Milstein and Brady Forrest.
9:05am-9:15am (10m) Keynote
Venturing Beyond the App Store
Dan Shapiro (Sparkbuy Inc.)
There are over a quarter million iphone apps. Fortunes are being made--but not so much in the appstores. So forget the democratic storefronts: this insider's tour of the mobile industry will show you where the real money can be made.
9:15am-9:25am (10m) Keynote
Future of eCommerce
Dane Glasgow (eBay, Inc.)
Keynote by Dane Glasgow, VP of Global Product Management at eBay, Inc.
9:25am-9:35am (10m) Keynote
The New Trendsetters: Utilizing the Power of Social to Change Fashion
Susan Gregg Koger (ModCloth.com)
As building an engaged community becomes top of mind for many retail brands, Susan Gregg Koger, founder of ModCloth.com, explores how the company has managed to build a strong community via social networks and how the skyrocketing fashion retailer plans to build a social shopping site that continues to empower their customer base and change the fashion industry.
9:35am-9:40am (5m) Keynote
Adam Goldstein
Adam Goldstein (Hipmunk)
Keynote by Adam Goldstein, co-founder and CEO of the travel search site Hipmunk.
9:40am-9:45am (5m) Keynote
Rebekah Cox
Rebekah Cox (Quora)
Keynote by Rebekah Cox, Product Design Manager, Quora.
9:45am-9:50am (5m) Keynote
Adam Mosseri
Adam Mosseri (Facebook)
Keynote by Adam Mosseri, Product Design Manager, Facebook.
9:50am-10:00am (10m) Keynote
Redefining Zillow In A Mobile Era: When A dot com is No Longer A .com
Spencer Rascoff (Zillow.com)
Zillow CEO Spencer Rascoff discusses how the Web-based business redefined its business model and overhauled its planning and design process to embrace location-based mobile technologies, enhance user experiences and improve advertiser ROI. Real estate is ripe for mobile and Zillow’s early and aggressive integration of mobile is helping attract new users and open up new revenue streams.
10:00am-10:15am (15m) Keynote
Tablet Success
Peter Meyers (Citia) et al
Tablets! Tablets! Tablets! There's a lot of buzz, but which apps really succeed on these devices and why? Peter Meyers, author of "Best iPad Apps," interviews top app creators to help you understand the pitfalls and opportunities.
10:15am-10:25am (10m) Keynote
How The Earthquake Can Jump Start Innovation In Japan
Lisa Katayama (TokyoMango)
The Sendai earthquake was a terrible tragedy for Japan, but I'm optimistic that it will jump start innovation and a collective sense of action in a country that needed a little shaking up. How has living in the most active earthquake zone in the world affected engineering and innovation in Japan? And what seeds of creativity do we see spawning from the aftermath, as solutions or coping mechanisms?
10:25am-10:35am (10m) Keynote
Know Your Meme
Elspeth Rountree (.) et al
n an ecosystem of tweets and retweets, bloggers and re-bloggers the questions of documentation and credit have become tricky. The identity of the singular, original creator of a piece of online culture isn't always immediately clear – even if that instigator WASN'T posting Anonymously. So... a million "like"s and "post-to-tumblr"s later, a question arises: to whom does this culture belong?
Sponsors
  • Bundle
  • Microsoft Corporation
  • Rackspace Hosting
  • .CO
  • Serve (amex)
  • Tagged
  • Berlin Partner
  • IBT
  • OpenSRS
  • PR Newswire
  • RIM
  • SoftLayer
  • StrataScale Inc.
  • TokBox

Ally Parker
aparker@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

View a complete list of Web 2.0 Expo contacts.