Web 2.0 Expo San Francisco 2011 Schedule

Below is the preliminary schedule for Web 2.0 Expo San Francisco. We'll be confirming more sessions and adding them to this schedule in the coming weeks.

Customize Your Own Schedule

Create your own Web 2.0 Expo San Francisco schedule using the personal scheduler function. Mark the workshops, sessions, keynotes, and events you want to attend by clicking on the calendar icon [calendar icon] next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

2001
Add Challenging the Challenge of Accessibility through Design to your personal schedule
9:00am Challenging the Challenge of Accessibility through Design Victor Tsaran (Yahoo! Inc.), Nicholas Zakas (Box)
Add Mobile Persuasion: Designing Mobile Tools that Influence Behavior to your personal schedule
10:05am Mobile Persuasion: Designing Mobile Tools that Influence Behavior Kendra Markle (Stanford Prevention Research Center)
Add Touch Me, I Want Some Love - Designing for Touch devices to your personal schedule
11:10am Touch Me, I Want Some Love - Designing for Touch devices Akshay Kothari (Pulse News), Purin Phanichphant (IDEO)
Add iPad: One Year Later to your personal schedule
1:15pm iPad: One Year Later Raven Zachary (Small Society)
2002
Add How to Ship Products and Influence People to your personal schedule
1:15pm How to Ship Products and Influence People Daniel Raffel (Heavy Bits), Michael Sharon (Facebook), Jeff Bonforte (Xobni), Jess Lee (Polyvore)
2005
Add  Punctuated Equilibrium, Celestial Navigation, and APIs: Lessons from Netflix and NPR  to your personal schedule
9:00am Punctuated Equilibrium, Celestial Navigation, and APIs: Lessons from Netflix and NPR Sam Ramji (Apigee), Michael Hart (Netflix), Daniel Jacobson (Netflix)
Add Trends Shaping the Future of Transactions to your personal schedule
10:05am Trends Shaping the Future of Transactions Heather Schlegel (heathervescent)
Add That Resonates with Me! to your personal schedule
11:10am That Resonates with Me! Nancy Duarte (Duarte Design)
Add Should You Hire A Chief Conversation Officer? to your personal schedule
1:15pm Should You Hire A Chief Conversation Officer? Kevin Marks (TummelVision.tv), Deborah Schultz (TummelVision.tv)
2009
Add How To Use New Emotion Measuring Technologies to your personal schedule
9:00am How To Use New Emotion Measuring Technologies Rosalind W. Picard (MIT Media Lab and Affectiva, Inc.), David Berman (Affectiva, Inc.)
Add Lean Start Up? But We Aren't A Start Up! to your personal schedule
11:10am Lean Start Up? But We Aren't A Start Up! Mark Cook (Kodak Gallery)
Add It's Time to Grow! to your personal schedule
1:15pm It's Time to Grow! Josh Elman (Twitter)
2006
Add The Open Graph Protocol to your personal schedule
9:00am The Open Graph Protocol Paul Tarjan (Facebook)
Add The Top 5 Mistakes of Massive CSS to your personal schedule
10:05am The Top 5 Mistakes of Massive CSS Nicole Sullivan (Stubbornella)
Add Browser Wars to your personal schedule
11:10am Browser Wars Dion Almaer (Set Direction), Ben Galbraith (Walmart.com), Douglas Crockford (Yahoo! Inc.), Brendan Eich (Mozilla), Alex Russell (Google), Rob Mauceri (Microsoft)
Add Step 1: Mobile Browser Visibility to your personal schedule
1:15pm Step 1: Mobile Browser Visibility Steve Souders (Google)
Add SSL, How Does It Work? to your personal schedule
2:20pm SSL, How Does It Work? Rick Olson (GitHub)
2010
Add Creating and Sustaining a Winning Brand Page on Facebook to your personal schedule
9:00am Creating and Sustaining a Winning Brand Page on Facebook Ruben Quinones (Path Interactive)
Add Changing Sexual Behavior with Design & Social Media to your personal schedule
10:05am Changing Sexual Behavior with Design & Social Media Lawrence Swiader (The National Campaign to Prevent Teen and Unplanned Pregnancy), Jennifer Maer (IDEO)
Add Setting your Social Media Strategy to your personal schedule
11:10am Setting your Social Media Strategy Erica Kuhl (salesforce.com)
Add How to (Mostly) Control Your Message Online to your personal schedule
1:15pm How to (Mostly) Control Your Message Online Dorie Clark (Clark Strategic Communications)
Add Building Trust Online, Sharing Stuff Offline to your personal schedule
2:20pm Building Trust Online, Sharing Stuff Offline Micki Krimmel (Sugar Packet, Inc.)
2014
Add The Future of TV: Changes to the Entertainment Landscape to your personal schedule
9:00am The Future of TV: Changes to the Entertainment Landscape Thiru Arunachalam (Peel), Bala Krishnan (Peel)
Add Confessions of a Data Voyeur - From Curiosity to Better Decisions to your personal schedule
10:05am Confessions of a Data Voyeur - From Curiosity to Better Decisions Jaidev Shergill (Bundle.com), Phil Kim (Bundle.com), Alexander Hasha (Bundle.com)
Add Combining Research Methods to Optimize User Experience Design  to your personal schedule
11:10am Combining Research Methods to Optimize User Experience Design Alfonso de la Nuez (UserZoom, Inc.), Ania Rodriguez (Keylime Interactive), Kim Oslob (UserZoom, Inc.), Kuldeep Kelkar (Paypal)
1:15pm TBC
2016
Add Speed = Dollars: How to Massively Scale WordPress  to your personal schedule
10:05am Speed = Dollars: How to Massively Scale WordPress Mark Brown (Microsoft), Frederick Townes (Mashable.com)
Add Developing a Windows Phone Application in 50 minutes to your personal schedule
11:10am Developing a Windows Phone Application in 50 minutes Joel Franusic (Microsoft), Reza Alizadeh (Microsoft)
1:15pm TBC
Expo Hall
Add Expo Hall Open to your personal schedule
10:00am Expo Hall Open
Alcove 4
Add Lessons Learned At Y Combinator to your personal schedule
9:00am Lessons Learned At Y Combinator Jon Dahl (Zencoder)
Add So You've Hired a Community Manager, Now What? to your personal schedule
10:05am So You've Hired a Community Manager, Now What? Stephanie Agresta (Weber Shandwick)
Add Seismic Shifts: The Future of the Global Mobile Eco-System to your personal schedule
11:10am Seismic Shifts: The Future of the Global Mobile Eco-System Kelly Goto (gotomedia, LLC), Paul Smith (mPulse Media), Raj Singh (Skyfire), Rudy De Waele (mTrends)
9:50am Session Break
Room: 2nd Floor Lobby
10:55am Session Break
Room: 2nd Floor Lobby
2:05pm Session Break
Room: 2nd Floor Lobby
Add Welcome to your personal schedule
4:00pm Plenary
Room: Keynote Room - 3rd Level
Welcome
Add What to Invest In and What to Build to your personal schedule
4:05pm Plenary
Room: Keynote Room - 3rd Level
What to Invest In and What to Build Ben Horowitz (Andreessen Horowitz)
Add Creating Infectious Action to your personal schedule
4:15pm Plenary
Room: Keynote Room - 3rd Level
Creating Infectious Action Jennifer Lynn Aaker (Stanford University’s Graduate School of Business)
Add A Conversation with Reid Hoffman to your personal schedule
4:25pm Plenary
Room: Keynote Room - 3rd Level
A Conversation with Reid Hoffman Reid Hoffman (LinkedIn), Liz Gannes (All Things D)
Add Osama Bedier to your personal schedule
4:40pm Plenary
Room: Keynote Room - 3rd Level
Osama Bedier Osama Bedier (Google)
Add Collaboration is Evolving to your personal schedule
4:50pm Plenary
Room: Keynote Room - 3rd Level
Collaboration is Evolving Tom Preston-Werner (GitHub)
Add Programming Space and Habitats to your personal schedule
5:00pm Plenary
Room: Keynote Room - 3rd Level
Programming Space and Habitats Jennifer Magnolfi (Herman Miller)
Add Beyond Gamification: 7 Core Concepts to Create Compelling Products to your personal schedule
5:10pm Plenary
Room: Keynote Room - 3rd Level
Beyond Gamification: 7 Core Concepts to Create Compelling Products Amy Jo Kim (ShuffleBrain)
Add The Hidden Secrets of Social Media and Viral Advertising to your personal schedule
5:20pm Plenary
Room: Keynote Room - 3rd Level
The Hidden Secrets of Social Media and Viral Advertising Jonah Peretti (Buzzfeed)
12:00pm Lunch
Room: Expo Floor
Add Booth Crawl to your personal schedule
2:40pm Event
Room: Expo Floor
Booth Crawl
5:35pm Dinner
Room: On Your Own
Add Tweet Up (hosted by Tradeshift) to your personal schedule
7:00pm Event
Room: Marriott Marquis View Lounge (55 Fourth Street)
Tweet Up (hosted by Tradeshift)
9:00am-9:50am (50m) Design & UI
Challenging the Challenge of Accessibility through Design
Victor Tsaran (Yahoo! Inc.) et al
The Web is inherently accessible, however, there are a large amount of sites that are hard for those using assistive technology.There are 650 million people worldwide living with disabilities and developing an accessible site improves the overall user experience for people of all abilities.Learn how the Yahoo! homepage-visited by more than 300 people monthly was created with accessibility in mind.
10:05am-10:55am (50m) Design & UI
Mobile Persuasion: Designing Mobile Tools that Influence Behavior
Kendra Markle (Stanford Prevention Research Center)
The mobile platform is ideal for influencing people’s behavior whenever and wherever they are. We’ll look at the psychology of persuasion, understanding behavior patterns, the most effective persuasive techniques for mobile apps and how to use them, what popular apps could do better and more.
11:10am-12:00pm (50m) Design & UI
Touch Me, I Want Some Love - Designing for Touch devices
Akshay Kothari (Pulse News) et al
From phone to tablets to microwaves to refrigerators, the world is now filled with touch devices. Pulse News, a beautiful mobile application that allows you to read your news visually, was developed by young Stanford graduate students. Started off as a class project, it now has a solid presence on both iOS and Android platforms.
1:15pm-2:05pm (50m) Product
iPad: One Year Later
Raven Zachary (Small Society)
A year has passed since the release of Apple's iPad. With it, new opportunities for developers, content publishers, and entrepreneurs, have clearly emerged. We now have a proven market for a third type of mobile, Internet-enabled device - more intimate than a laptop and more expansive than a smartphone. As a follow-up to his 2010 Web 2.0 Expo talk, Raven looks back on the first year of the iPad.
2:20pm-2:40pm (20m) Design & UI
Creating Mobile Apps Based on Behavioral Patterns and Specialized Platforms
Aaron Patzer (Mint.com)
The crowded mobile application market is becoming more saturated daily. Companies must harness the advantages of each type of mobile platform while considering UX and use. Aaron Patzer, VP/GM of Intuit’s personal finance group, will discuss how companies can analyze customer usage patterns and platform features to create successful mobile applications.

9:00am-9:50am (50m) Marketing
The Re-Marketing Revolution: Best Practices in Ad Targeting
Nancy Marzouk (Netmining)
Every advertiser is talking about re-marketing – but what exactly does that mean? This session will cut through the hype and present practical re-marketing tactics advertisers can use to boost customer acquisition and sales.
10:05am-10:55am (50m) Marketing
Social Media & Integrated Marketing Programs: How to Monitor, Measure & Demonstrate Results
Sandra Fathi (Affect Strategies)
Although most businesses recognize the value of engaging in social media, they struggle to justify marketing spend on these platforms in terms that resonate with executive management. In this session, Sandra Fathi will discuss the tools and metrics brand marketers can use to measure and track the success of your online campaigns.
11:10am-12:00pm (50m) Marketing
How Your Customers' Social Circles Influence What They Buy, What They Do and Where They Go
Paul Adams (Facebook)
When it comes to the things we like, the activities we do, the products we buy and the places we go, we turn to our friends to help us decide. The people around us are our everyday solution to the increasing amount of choice and the increasing amount of available information in our worlds.
1:15pm-2:05pm (50m) Product
How to Ship Products and Influence People
Daniel Raffel (Heavy Bits) et al
Product management is an ill-defined and often misunderstood field. This panel discussion will lift the curtain on this dark art by moderating a conversation between a group of seasoned product managers describing how they work, what they've learned along the way and what advice they have for others interested in creating products that delight users.
2:20pm-2:40pm (20m) Marketing
No Need to Google: How to Intercept Customers Before They Search
Alex Rampell (TrialPay)
Google is a great way to find customers who are searching for your company or products. But what should you do when customers haven’t heard of you or aren’t searching for your keywords? In this session, we'll look at the ways e-commerce companies are successfully leveraging new channels through social networks and coupons to intercept customers before they even think of Googling.
9:00am-9:50am (50m) Strategy & Business Models
Punctuated Equilibrium, Celestial Navigation, and APIs: Lessons from Netflix and NPR
Sam Ramji (Apigee) et al
In evolutionary theory, punctuated equilibrium refers to a period of significant environmental stress resulting in rapid, dramatic changes among species. It is a powerful model for understanding the changes in technology, business models and data over the last few decades - changes that have given rise to the age of APIs.
10:05am-10:55am (50m) Strategy & Business Models
Trends Shaping the Future of Transactions
Heather Schlegel (heathervescent)
What does the future of transactions look like? Researcher Heather Schlegel has fresh data on the future of currency and alternate transactions. In this session, she'll share her findings, including current behaviors around transactions, emerging payment options and three invisible cultural trends that will shape our transactions.
11:10am-12:00pm (50m) Strategy & Business Models
That Resonates with Me!
Nancy Duarte (Duarte Design)
Your business started as an idea. Look around you. Your clothes, language, furniture, house, city, and nation all began as visions in other minds. If you have an idea for something what you really mean is you want to change the world in some way. You might not be able to change the entire world, but what is "the world" anyway? It is simply all of the ideas of all our ancestors.
1:15pm-2:05pm (50m) Strategy & Business Models
Should You Hire A Chief Conversation Officer?
Kevin Marks (TummelVision.tv) et al
Businesses realize that they need to be part of the participatory, real-time web. Unfortunately, companies big and small, ignore the new framework needed in this new context. The participatory world requires both new thinking and a renewed focus on human skills and behavior.
2:20pm-2:40pm (20m) Strategy & Business Models
When Actions Speak Louder than Tweets: Using Behavioral Data for Decision-making on the Web
Jaidev Shergill (Bundle.com)
There are more websites than ever before to research what to buy and where to go. With this proliferation of reviews and recommendations, how can you be sure you’re making the best spending decisions? How do you know who to listen to--who is most like you? Does gender, income, age, location or some other factor matter the most?
9:00am-9:50am (50m) Product
How To Use New Emotion Measuring Technologies
Rosalind W. Picard (MIT Media Lab and Affectiva, Inc.) et al
To thrive in the business world today, you must rapidly create newer and better products and experiences—more engaging, more what people want or like. But how do know how people feel? You can already track their clicks, but how do you know that you’re connecting with them emotionally?
10:05am-10:55am (50m) Product
We Don't Show New Employees the Bathroom Until They’ve Checked In Code
Scott Porad (Pet Holdings, Inc)
Do you want a happier, more empowered team with an attitude of ownership and a focus on productivity? I thought so. We get the party started right at Cheezburger by having our new developers write and commit code to our production software on Day One. (Yes, you heard that right…we throw a newbie into the fire before they even have time to know what hit them!)
11:10am-12:00pm (50m) Product
Lean Start Up? But We Aren't A Start Up!
Mark Cook (Kodak Gallery)
Kodak Gallery had a mid sized product development organization releasing on a monthly basis and not really making much progress. Introducing lean start up methods has significantly improved the impact of product development activities. Mark will relay the the hurdles and the successes on this ongoing journey.
1:15pm-2:05pm (50m) Product
It's Time to Grow!
Josh Elman (Twitter)
Getting the word out and attracting new visitors to your site or app is only the first step. How do you turn those visitors into active and committed users of your service? Hear about how we think about user growth at Twitter and learn some tools and techniques to help find the best ways to get users engaged with your service every day.
2:20pm-2:40pm (20m) Product
From Burbn to Instagram: the Pivot and How to Bet Big in Your Startup.
Kevin Systrom (Instagram)
In this talk, Kevin (CEO Burbn, inc.) will explore the history of Instagram; how it started, how it evolved, and the big decisions we made along the way to change course and bet big on photos and a native iPhone app.
9:00am-9:50am (50m) Development
The Open Graph Protocol
Paul Tarjan (Facebook)
Facebook launched the Open Graph Protocol nearly 1 year ago to power the Like button. Join the lead developer, Paul Tarjan, for a discussion about the design decisions, tips and tricks, and where the future of the Open Graph Protocol is headed.
10:05am-10:55am (50m) Design & UI, Development
The Top 5 Mistakes of Massive CSS
Nicole Sullivan (Stubbornella)
Your website has out-of-control CSS bloat. You know your performance is being impacted, but how do you move from organic CSS with no particular architecture to something lighter, more logical, and easier to maintain? In this session, Nicole Sullivan will show you how she improved the CSS at Facebook and Yahoo! Search.
11:10am-12:00pm (50m) Development
Browser Wars
Dion Almaer (Set Direction) et al
The browser wars are still going strong. New entrants are joining all the time. APIs and plugins are expanding the definition of a browser. Even while the browser is gaining new pawers conflicting standards and conventions are causing headaches for developers. This panel will let you address the browser groups directly.
1:15pm-2:05pm (50m) Development
Step 1: Mobile Browser Visibility
Steve Souders (Google)
Tackling mobile performance is a bigger challenge than desktop - more operating systems, greater browser disparity, and limitations of the device. In this session Steve Souders shows how to analyze mobile performance across all the popular devices. He demonstrates analysis tools, services for accessing devices remotely, and quirks he's discovered that show mobile performance is full of surprises.
2:20pm-2:40pm (20m) Development
SSL, How Does It Work?
Rick Olson (GitHub)
After Firesheep was released Github was re-architected to force SSL on all logged-in users. If your web application hosts sensitive customer data, you should consider this too. This talk goes into the Whys and the Hows, and highlights some possible pitfalls you may run into.
9:00am-9:50am (50m) Social Media
Creating and Sustaining a Winning Brand Page on Facebook
Ruben Quinones (Path Interactive)
The title says it all. This session will explore effective techniques for implementing and growing Facebook business pages. Attendees will get tips on tools and strategies to run a successful campaign on their own.
10:05am-10:55am (50m) Social Media
Changing Sexual Behavior with Design & Social Media
Lawrence Swiader (The National Campaign to Prevent Teen and Unplanned Pregnancy) et al
Using a case study of the innovative new online program "Bedsider", developed by a team led by the National Campaign to Prevent Teen and Unplanned Pregnancy, we will demonstrate tools, techniques and lessons learned from taking a pressing problem into the digital and social media world -- using cutting edge design, agile software development and social media tools.
11:10am-12:00pm (50m) Social Media
Setting your Social Media Strategy
Erica Kuhl (salesforce.com)
You've seen eye-opening stories of companies small and large who see phenomenal success by marketing to customers through community and social media. They're creating brand awareness and generating new customers. But how does it work for B2B marketers?
1:15pm-2:05pm (50m) Social Media
How to (Mostly) Control Your Message Online
Dorie Clark (Clark Strategic Communications)
Dorie Clark - marketing strategist and former presidential campaign spokeswoman - shows you how to prevent, prepare for, and master crisis communications in an online world.
2:20pm-2:40pm (20m) Big Ideas
Building Trust Online, Sharing Stuff Offline
Micki Krimmel (Sugar Packet, Inc.)
Sharing content on the web is old news. The new wave of applications is all about sharing physical objects IRL (In Real Life). Services that connect people to share household items, cars and even bedrooms have been all the rage recently. How do you encourage neighbors to trust each other? This session will cover what's required to build a community of trust that supports sharing in real life.
9:00am-9:50am (50m) Sponsored
The Future of TV: Changes to the Entertainment Landscape
Thiru Arunachalam (Peel) et al
"TV is broken. Well, not strictly speaking, but the way we interact with our TVs is terribly outdated…" -- David Pierce, PC Magazine. The interfaces we have had to use to simply watch TV are not only outdated, they actually interfere with the way we access our content.
10:05am-10:55am (50m) Sponsored
Confessions of a Data Voyeur - From Curiosity to Better Decisions
Jaidev Shergill (Bundle.com) et al
What happens when you troll through massive amounts of consumer spending data? Can you create meaningful products that provide tangible benefit to users? These are the types of questions we ask ourselves every day at Bundle. Join us to view the results that curiosity can bring about.
11:10am-12:00pm (50m) Sponsored
Combining Research Methods to Optimize User Experience Design
Alfonso de la Nuez (UserZoom, Inc.) et al
How are leading brands measuring User Experience? Measuring user experience allows companies to manage and design optimal experiences for their customers. What tools are they leveraging to measure and manage their customer's experiences? We will discuss how leading companies, such as PayPal, are leveraging these tools and methodologies to measure and optimize their users' experience.
1:15pm-2:05pm (50m) Sponsored
Session
To be confirmed
10:05am-10:55am (50m) Sponsored
Speed = Dollars: How to Massively Scale WordPress
Mark Brown (Microsoft) et al
Performance matters for everyone on the web. In this session we’ll walk through the steps necessary to create a high performance website using WordPress. The technology and techniques apply everywhere so we’ll do this on a Windows Server as well. Join Frederick Townes, CTO from Mashable and Mark Brown from Microsoft as they walk through how to do it.
11:10am-12:00pm (50m) Sponsored
Developing a Windows Phone Application in 50 minutes
Joel Franusic (Microsoft) et al
Reza and Joel will be giving a live demonstration on how to use Expression Blend and Visual Studio to develop a non-trivial Windows Phone application.
1:15pm-2:05pm (50m)
Session
To be confirmed
10:00am-3:30pm (5h 30m) Events
Expo Hall Open
Check out the latest products and services from our sponsors and exhibitors in the Expo Hall.
9:00am-9:50am (50m) Conversations
Lessons Learned At Y Combinator
Jon Dahl (Zencoder)
Y Combinator consistently manages to take smart hackers and turn them into successful startup founders. What lessons can we all learn from the Y Combinator approach to startups? And what exactly does Y Combinator do? We'll talk about the Y Combinator experience, the YC take on startups, and about the moderator's experience with his YC-backed startup (Zencoder).
10:05am-10:55am (50m) Conversations
So You've Hired a Community Manager, Now What?
Stephanie Agresta (Weber Shandwick)
So you've hired a Community Manager, now what? Come discuss how organizations big and small can leverage investments in community management and social media. How do you prevent a community manager from becoming a "social media help desk employee." How can 1 person or a small team of people really impact and grown an online audience?
11:10am-12:00pm (50m) Conversations
Seismic Shifts: The Future of the Global Mobile Eco-System
Kelly Goto (gotomedia, LLC) et al
Steady user trends bring about dramatic and abrupt changes by handset manufactures like Nokia, operating system providers like Microsoft, and carriers like T-Mobile. AT&T's bid to acquire T-Mobile and Microsoft's billion dollar deal to be Nokia's OS provider and the shake-up in Japan are just the most recent seismic disruptions to the mobile eco-system.
9:50am-10:05am (15m)
Break: Session Break
10:55am-11:10am (15m)
Break: Session Break
2:05pm-2:20pm (15m)
Break: Session Break
4:00pm-4:05pm (5m) Keynote
Welcome
Wednesday's opening remarks by the Web 2.0 Expo SF program chairs Sarah Milstein and Brady Forrest.
4:05pm-4:15pm (10m) Keynote
What to Invest In and What to Build
Ben Horowitz (Andreessen Horowitz)
There are a lot of opportunities in technology, but where should companies and VCs invest? What are the companies and products that still need to be built, where is there opportunity for new growth?
4:15pm-4:25pm (10m) Keynote
Creating Infectious Action
Jennifer Lynn Aaker (Stanford University’s Graduate School of Business)
How do you connect meaning to social media to create impact? This keynote draws from psychological insights on happiness, storytelling principles and design-thinking methodology to reveal why some movements and brands take off when they harness social media--and why others don’t.
4:25pm-4:40pm (15m) Keynote
A Conversation with Reid Hoffman
Reid Hoffman (LinkedIn) et al
Reid Hoffman, Founder, Executive Chairman, LinkedIn, joins Liz Gannes in conversation on our main stage.
4:40pm-4:50pm (10m) Keynote
Osama Bedier
Osama Bedier (Google)
Keynote by Osama Bedier, Google.
4:50pm-5:00pm (10m) Keynote
Collaboration is Evolving
Tom Preston-Werner (GitHub)
Every day it's getting easier and easier to contribute to open source software. Knowledge of Unix commands and specialized email programs are no longer a barrier to entry — all you need now is a web browser and text editor. This talk will discuss what's changed in the collaboration process in the past few years, the impact the change has had, and where all this is heading.
5:00pm-5:10pm (10m) Keynote
Programming Space and Habitats
Jennifer Magnolfi (Herman Miller)
A key consideration in the making of future environments is the intrinsic role technology plays in their design and engineering. Certain environments known today as extreme, only accessible to a select number of users, in fact reveal core design principles and approaches relevant to the making of future everyday spaces to work, live and learn.
5:10pm-5:20pm (10m) Keynote
Beyond Gamification: 7 Core Concepts to Create Compelling Products
Amy Jo Kim (ShuffleBrain)
Games are infiltrating every aspect of daily life. Early-on, "gamification" meant adding simple game mechanics like points, badges and leaderboards to websites and apps. But that's not what makes games truly compelling. Good games take players on a journey, giving them something the learn and master.
5:20pm-5:35pm (15m) Keynote
The Hidden Secrets of Social Media and Viral Advertising
Jonah Peretti (Buzzfeed)
Learn how to spread your content and brand media from the cofounder of BuzzFeed and the Huffington Post. Everyone wants to "go viral" but making it happen requires a combination of art, science, persistance.
12:00pm-1:15pm (1h 15m)
Break: Lunch
2:40pm-3:30pm (50m) Events
Booth Crawl
Quench your thirst with vendor-hosted libations and snacks while you check out all the cool stuff on the expo show floor. This event is open to all attendees.
5:35pm-7:00pm (1h 25m)
Break: Dinner
7:00pm-8:30pm (1h 30m) Events
Tweet Up (hosted by Tradeshift)
Tradeshift, the global business network that allows anyone to exchange invoices for free, are hosting a Beer Happens networking night on Wednesday 30 March @ Marriott View Lounge, between 7:00 - 8:30pm
Sponsors
  • Bundle
  • Microsoft Corporation
  • Rackspace Hosting
  • .CO
  • Serve (amex)
  • Tagged
  • Berlin Partner
  • IBT
  • OpenSRS
  • PR Newswire
  • RIM
  • SoftLayer
  • StrataScale Inc.
  • TokBox

Ally Parker
aparker@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

View a complete list of Web 2.0 Expo contacts.