Web 2.0 Expo San Francisco 2011 Schedule

Below is the preliminary schedule for Web 2.0 Expo San Francisco. We'll be confirming more sessions and adding them to this schedule in the coming weeks.

Customize Your Own Schedule

Create your own Web 2.0 Expo San Francisco schedule using the personal scheduler function. Mark the workshops, sessions, keynotes, and events you want to attend by clicking on the calendar icon [calendar icon] next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

2001
Add Webfonts: Why Bother? to your personal schedule
9:00am Webfonts: Why Bother? Greg Veen (Typekit)
Add The Quantified Self and The 4-Hour Body to your personal schedule
2:40pm The Quantified Self and The 4-Hour Body Timothy Ferriss (The 4-hour Workweek), Gary Wolf (Wired)
2005
Add Get Personal to your personal schedule
9:00am Get Personal Sanjay Vakil (TripAdvisor)
Add Disrupting the Traditional B2B Model to your personal schedule
10:05am Disrupting the Traditional B2B Model Christine Herron (Intel Capital), Aaron Levie (Box.net), Natalie Mccullough (ServiceSource), David Sacks (Yammer, Inc.)
Add Why, When and How to Use Customer Data to your personal schedule
11:10am Why, When and How to Use Customer Data David Michaels (Intuit), Aaron Forth (Intuit )
Add The Connected Device Startup to your personal schedule
1:30pm The Connected Device Startup Tim Roberts (Fitbit )
Add How Mobile-Friendly Is Your Organization’s Website? to your personal schedule
2:40pm How Mobile-Friendly Is Your Organization’s Website? Melissa Clark (Siteworx, Inc.)
Add The Business of Open Data to your personal schedule
3:10pm The Business of Open Data Hjalmar Gislason (DataMarket)
2002
Add But How Am I Doing Compared to Other Companies? to your personal schedule
9:00am But How Am I Doing Compared to Other Companies? Cindy Alvarez (KISSmetrics)
Add Creating San Francisco’s Most Useful Apps to your personal schedule
10:05am Creating San Francisco’s Most Useful Apps Shawn Allen (Stamen Design), Andreas Weigend (Stanford University), Jon Walton (City and County of San Francisco), Jennifer Pahlka (Code for America)
Add Badges Are Not Enough: What Works and What Doesn't In Gamification to your personal schedule
11:10am Badges Are Not Enough: What Works and What Doesn't In Gamification Gabe Zichermann (Gamification.Co & Gamification Summit)
Add Augmented Reality for Marketers: Mapping the Future of Consumer Interactions to your personal schedule
1:30pm Augmented Reality for Marketers: Mapping the Future of Consumer Interactions Lynne d Johnson (Advertising Research Foundation)
2009
Add Teams That Ship Have More Fun! (And Profit) to your personal schedule
9:00am Teams That Ship Have More Fun! (And Profit) Shay Frendt (Relevance, Inc.)
Add Design Essentials For Developers to your personal schedule
10:05am Design Essentials For Developers RJ Owen (EffectiveUI), Michael Salamon (EffectiveUI)
Add Don’t be a Digital Dinosaur:  Design for the Space Between to your personal schedule
1:30pm Don’t be a Digital Dinosaur: Design for the Space Between Samantha Starmer (REI, Recreational Equipment, Inc.)
Add Real-Time's Impact on Place to your personal schedule
2:40pm Real-Time's Impact on Place Diann Eisnor (waze)
2006
Add HTML(5) Now to your personal schedule
9:00am HTML(5) Now Tantek Çelik (tantek.com)
Add The Architecture of a Robust Realtime Site to your personal schedule
10:05am The Architecture of a Robust Realtime Site Steve Huffman (Hipmunk)
2010
Add Supercharging Your Brand on Facebook to your personal schedule
9:00am Supercharging Your Brand on Facebook Dennis Yu (BlitzLocal), Justin Kistner (Webtrends)
Add The Real Lessons Learned from Launching 24 Brands on Twitter  to your personal schedule
10:05am The Real Lessons Learned from Launching 24 Brands on Twitter Mark Silva (Real Branding), Katie Van Domelen (CoTweet)
Add Measuring the Future: New Metrics for New Media to your personal schedule
11:10am Measuring the Future: New Metrics for New Media Margaret Francis (Exact Target/ CoTweet)
Add Community Management Doesn't Work. What Does? to your personal schedule
1:30pm Community Management Doesn't Work. What Does? Thomas Knoll (Advisor)
Add Add a New Feature? No. Make a New Product to your personal schedule
2:40pm Add a New Feature? No. Make a New Product Jeremy Britton (ZURB)
Add The Power of Social Commerce to your personal schedule
3:10pm The Power of Social Commerce Stephanie Agresta (Weber Shandwick)
2016
11:10am TBC
2014
Add Reinventing Webmail to your personal schedule
9:00am Reinventing Webmail Dharmesh Mehta (Microsoft Corporation)
Add SEO WebsIte Clinic: Do your Websites Test Positive for SEO? to your personal schedule
10:05am SEO WebsIte Clinic: Do your Websites Test Positive for SEO? Bryan Connally (Parallel Path), John Schoofs (Parallel Path), Janine Soika (Verio Inc.)
Add The 2011 Startup Scene Uncovered to your personal schedule
11:10am The 2011 Startup Scene Uncovered Alex Polvi (Cloudkick), Robert Scoble (Rackspace)
Add Harnessing the Cloud to Create Social Mobile Apps That Scale to your personal schedule
1:30pm Harnessing the Cloud to Create Social Mobile Apps That Scale Abe Pachikara (Microsoft), Jim Zimmerman (Thuzi.com)
Add Deploy Your Web Services and Applications To the Cloud in Record Time using Windows Azure to your personal schedule
2:40pm Deploy Your Web Services and Applications To the Cloud in Record Time using Windows Azure Danny Kim (FullArmor Corp.), Scott Blackburn (Thuzi), Paul Slaats (Thuzi)
6:45pm Dinner
Room: On Your Own
Alcove 4
Add Controversies of HTML5 to your personal schedule
11:10am Controversies of HTML5 Tantek Çelik (tantek.com)
Add How to Do an Awesome Launch to your personal schedule
1:30pm How to Do an Awesome Launch Rashmi Sinha (SlideShare, Inc.), Ross Mayfield (SlideShare, Inc.)
9:50am Session Break
Room: 2nd Floor Lobby
10:55am Session Break
Room: 2nd Floor Lobby
2:20pm Session Break
Room: 2nd Floor Lobby
3:00pm Session Break
Room: 2nd Floor Lobby
Add Welcome to your personal schedule
3:45pm Plenary
Room: Keynote Room - 3rd Level
Welcome
Add Kevin Kelly to your personal schedule
3:50pm Plenary
Room: Keynote Room - 3rd Level
Kevin Kelly Kevin Kelly (Wired)
Add The Economic Impact of Google to your personal schedule
4:10pm Plenary
Room: Keynote Room - 3rd Level
The Economic Impact of Google Hal Varian (Google)
Add Moving Into Mobile and Social to your personal schedule
4:25pm Plenary
Room: Keynote Room - 3rd Level
Moving Into Mobile and Social Mari Baker (PlayFirst, Inc.)
Add Making Money with Metrics to your personal schedule
4:35pm Plenary
Room: Keynote Room - 3rd Level
Making Money with Metrics Jessica Mah (inDinero.com)
Add Start Using UX as a Weapon to your personal schedule
4:45pm Plenary
Room: Keynote Room - 3rd Level
Start Using UX as a Weapon Christian Crumlish (AOL), Erin Malone (Tangible UX)
Add David Messenger to your personal schedule
5:00pm Plenary
Room: Keynote Room - 3rd Level
David Messenger David Messenger (American Express)
Add New Technologies for Measuring Emotions to your personal schedule
5:10pm Plenary
Room: Keynote Room - 3rd Level
New Technologies for Measuring Emotions Rosalind W. Picard (MIT Media Lab and Affectiva, Inc.)
Add Ann Winblad and Robert Scoble to your personal schedule
5:20pm Plenary
Room: Keynote Room - 3rd Level
Ann Winblad and Robert Scoble Ann Winblad (Hummer Winblad Venture Partners ), Robert Scoble (Rackspace)
12:00pm Lunch
Room: Expo Floor
Expo Hall
Add Expo Hall Open to your personal schedule
10:00am Expo Hall Open
Add Location Based Services Tweet Up (hosted by Ask Around) to your personal schedule
8:00pm Event
Room: Marriott Marquis View Lounge (55 Fourth Street)
Location Based Services Tweet Up (hosted by Ask Around)
Add Startup Showcase (sponsored by Serve) to your personal schedule
5:30pm Event
Room: 3rd Floor Lobby
Startup Showcase (sponsored by Serve) Ann Winblad (Hummer Winblad Venture Partners ), Robert Scoble (Rackspace)
9:00am-9:50am (50m) Design & UI
Webfonts: Why Bother?
Greg Veen (Typekit)
Sure, you've heard about how you can finally use real fonts on the web. But you're already using your brand's fonts on your website by relying on images or other workarounds. Is dealing with the technical and legal complexities of webfonts really worth the hassle? Come learn why you actually can't afford not to be using webfonts -- and how a webfont service can make it dead simple.
10:05am-10:55am (50m) Design & UI
Data Visualization for Web Designers: You Already Know How to Do This
Tom Carden (Bloom)
Today's web developer is armed with a powerful suite of tools optimized for writing network-aware, data-driven, interactive graphical applications. Modern web browsers provide a powerful flexible programming language (Javascript), an expressive and elaborate styling system (CSS) and two robust, battle tested document models (HTML and SVG).
11:10am-12:00pm (50m) Design & UI
Don’t Go It Alone: Using Collaboration to Solve Creative Design Problems
Maria Giudice (Hot Studio, Inc. )
Great design ideas rarely spring fully formed from our brains. They are usually a result of ideas from many people, iterated over time. This session looks at the ways we can use collaboration to harness great ideas and then develop them into breakthrough designs.
1:30pm-2:20pm (50m) Design & UI
Who Do I Talk To Now? User Research for Every Phase of Your Product
Laura Klein (Users Know)
Startups these days are told to “talk to customers” and “get out of the building,” but they often don’t have the necessary experience to get the most out of their research. They need to know who to talk to, what questions to ask, and when to ask them, but that can vary wildly depending on the maturity of the product.
2:40pm-3:00pm (20m) Design & UI
The Quantified Self and The 4-Hour Body
Timothy Ferriss (The 4-hour Workweek) et al
A startling new vision of the future of knowledge is emerging from pioneering self-trackers. Wolf and Ferriss will have a wide ranging conversation about the emerging culture of self-tracking and self-experiment, health hacking, participatory science, and way personal data is being reclaimed for personal knowledge. Exploring new sources of data and insight outside of the conventional sources.
3:10pm-3:30pm (20m) Design & UI
The Future of User Interfaces: Designing for the Small Screen
Madhava Enros (Mozilla)
Mobile phone technologies are evolving at an accelerated pace. With the introduction of touch screen devices the mobile user experience was dramatically changed. Madhava Enros will talk about the future of the mobile UI and discusses the challenges of designing a browser for the small screen.
9:00am-9:50am (50m) Strategy & Business Models
Get Personal
Sanjay Vakil (TripAdvisor)
Personalization is one of the top buzzwords for 2011. But it's not without merit. Indeed, building a personal experience on the web can improve user retention, reduce bounce rates and (in an ideal world) even improve commerce. But it's tough to balance the traditional approach to user-generated content with the hard math of personalization.
10:05am-10:55am (50m) Strategy & Business Models
Disrupting the Traditional B2B Model
Christine Herron (Intel Capital) et al
For decades, you've have had to spend significant money to purchase enterprise software and services, and you've had to make a leap of faith that you will derive value from the purchase. Two innovative software startups are now challenging that approach and another startup thrives on a bold pay-for-performance model.
11:10am-12:00pm (50m) Strategy & Business Models
Why, When and How to Use Customer Data
David Michaels (Intuit) et al
In an era when people are comfortable putting personal information online, companies can uncover market trends and consumer behaviors by strategically aggregating and analyzing massive sets of customer data. This session will teach attendees how to effectively collect and break down data, and how to utilize this information for marketing and product development initiatives.
1:30pm-2:20pm (50m) Strategy & Business Models
The Connected Device Startup
Tim Roberts (Fitbit )
There are web startups. There are mobile startups. There are consumer electronics startups. What happens when you mix them all together? The session will cover lessons learned in creating a business based on integrating all of these technologies into a unified product experience.
2:40pm-3:00pm (20m) Strategy & Business Models
How Mobile-Friendly Is Your Organization’s Website?
Melissa Clark (Siteworx, Inc.)
Have you ever surfed the web on a smartphone, when all of a sudden you hit a page that was so ill-suited to mobile viewing--so slow, so awkward, so inoperable--that you couldn't complete your visit? Don't let your site break like that. In this session, you'll learn what separates a great mobile site from a dismal one, and how to transform your fixed web presence into a great mobile experience.
3:10pm-3:30pm (20m) Strategy & Business Models
The Business of Open Data
Hjalmar Gislason (DataMarket)
Governments and public sector agencies all over the world have started opening up their data. Hackers and open access enthusiasts have picked it up and made some interesting solutions. But is it enough to rationalize the public sector's efforts? Is it possible to find business models that leverage flow of open data, yet ensure that the data will be kept open and free of charge?
9:00am-9:50am (50m) Marketing
But How Am I Doing Compared to Other Companies?
Cindy Alvarez (KISSmetrics)
You know metrics are important. But running a data-driven company can feel like a black-box exercise. Are you measuring the same things that your competitors and peer companies are? How do your numbers stack up? Cindy Alvarez will share benchmark data and insights drawn from looking at anonymized data across the KISSmetrics customer base.
10:05am-10:55am (50m) Big Ideas
Creating San Francisco’s Most Useful Apps
Shawn Allen (Stamen Design) et al
The City of San Francisco challenges other organizations to set our information free, to develop apps that make people’s lives easier using our datasets. Learn about what has been developed so far and let us know what you want to work on. This session is non-technical and will provide info for anyone interested in apps based on city data.
11:10am-12:00pm (50m) Marketing
Badges Are Not Enough: What Works and What Doesn't In Gamification
Gabe Zichermann (Gamification.Co & Gamification Summit)
Gamification is rapidly changing how we engage users and solve problems - affecting big brands and small startups alike. Early approaches have produced largely stellar results (e.g. Foursquare, DevHub) and some real duds. Most designers know that badges alone are not enough to profoundly engage users, but what does it take to gamify like a champ?
1:30pm-2:20pm (50m) Marketing
Augmented Reality for Marketers: Mapping the Future of Consumer Interactions
Lynne d Johnson (Advertising Research Foundation)
Lynne d Johnson, SVP of social media at the Advertising Research Foundation and John C. Havens, SVP of social media at Porter Novelli will demonstrate how Augmented Reality (AR) provides a ‘touchstone technology’ that layers mobile commerce, social networking and location-based advertising in a seamless format for consumers and brands.
2:40pm-3:00pm (20m) Big Ideas
Be Innovative, Yet Familiar: How to Create a Comfort App People Will Actually Use
Andrew Filev (Wrike.com)
Hundreds of Web 2.0 apps for business are created today, only dozens of them survive. Is it bad marketing or poor financing? The truth is the most Web 2.0 tools for work simply don’t fit the existing business users’ habits. Learn how leveraging ubiquitous tools, like email, helped Wrike.com win over thousands of corporate and SMB teams worldwide.
3:10pm-3:30pm (20m) Marketing
New Innovations in Social Media & Digital Marketing: It's Time for More than Twitter & Facebook
Lauren Cooney (Juniper Networks)
Twitter and Facebook may be all the rage, but what else can you do to round out your social media strategy? Are you wondering what's new in digital marketing? How can you attract more customers to your product, platform, or services? Come to this session for detail on new products and technologies entering the marketplace that you can utilize.
9:00am-9:50am (50m) Product
Teams That Ship Have More Fun! (And Profit)
Shay Frendt (Relevance, Inc.)
What if you only had 2 weeks to ship your software? I bet you'd ship the best feature first. Would your customers object to you solving their problem that soon? Well...what are you waiting for? Ship it!
10:05am-10:55am (50m) Product
Design Essentials For Developers
RJ Owen (EffectiveUI) et al
As a developer in the RIA and User Experience field, it's important to be armed with some design basics in order to effectively communicate with designers and give sound suggestions for UX improvements on the applications you’re building. This session covers basic design principles and techniques that will help developers understand a designer’s intent and maximize time and energy in the process.
11:10am-12:00pm (50m) Product
From Product Zero to Product Hero: How to Build a Great Web 2.0 Product
Dan Olsen (YourVersion, Inc.)
What separates successful products from unsuccessful ones? As the Web 2.0 product bar is continuously raised over time, best practices in product management, development and UI design have emerged to make it much more of a science than an art. This session will cover understanding customer needs, product design, usability testing, parsing user feedback, and using metrics to optimize your product.
1:30pm-2:20pm (50m) Product
Don’t be a Digital Dinosaur: Design for the Space Between
Samantha Starmer (REI, Recreational Equipment, Inc.)
The gap between physical and digital has blurred: we use Wiis to get in shape, computers to order a pizza, or phones to find hot dates. Design is becoming more demanding - we can’t stop at digital. The future of design is everywhere the customer touches our product or service, digital or physical. Learn this future and avoid going the way of the dodo, dinosaurs, and disco.
2:40pm-3:00pm (20m) Big Ideas
Real-Time's Impact on Place
Diann Eisnor (waze)
As the digital world is becoming more and more real-time, the notion of maps as a series of borders is changing--and we're moving toward maps that are created based on what’s happening right now in a given location. Pretty soon, we’ll navigate more based on time than space, which presents radically unique implications for product, UI, monetization and more.
3:10pm-3:30pm (20m) Product
Don't Listen to Yourself: Succesfully Re-designing Latin America's Leading eCommerce Platform
Daniel Rabinovich (MercadoLibre)
During 2009, MercadoLibre, Latin America´s leading e-commerce platform, underwent a project to re-design it's site. In the presentation management details the reasons why the company, despite it´s success, redesigned it's entire platform. The talk covers the mistakes that had been made, and how each of these was reverted by re-thinking everything from the business model to development paradigms.
9:00am-9:50am (50m) Development
HTML(5) Now
Tantek Çelik (tantek.com)
HTML5 has captured the minds & hearts of web developers with impressive demos in cutting edge browsers. But what can you actually depend on this month? And is anything dependable in a "living specification"?
10:05am-10:55am (50m) Development
The Architecture of a Robust Realtime Site
Steve Huffman (Hipmunk)
This is a session for developers who are interested in learning about the Tornado framework for Python and event-driven programming in general. We'll talk about the benefits of Tornado and how we use it and other libraries at Hipmunk to write robust software and to ease scaling.
11:10am-12:00pm (50m) Development
JavaScript is the New Black - Why Node.js is Going to Rock Your World
Tom Hughes-Croucher (Change.org)
JavaScript is the programming language of the web. Its is making a comeback with Node.js a highly concurrent server based on V8, the JavaScript engine from the Chrome browser. This session will explore how Node.js work, and how you can use it to develop with JavaScript that runs on both the client and the server. This session will show how to apply existing JavaScript skills on the server.
1:30pm-2:20pm (50m) Development
Drizzle, Virtualizing and Scaling MySQL for the Future
Brian Aker (HP)
Ever wondered what would happen if you could rethink a decade worth of design changes? Drizzle is a redesign of the MySQL server targeted at web development and cloud infrastructure. Update yourself on the latest features, and use cases for Drizzle7 and what is in store for the near future.
2:40pm-3:00pm (20m) Development
Hacking Google Analytics to Track Arbitrary Data - CANCELLED!
Artur Bergman (Wikia/Fastly)
Track page speed, ad inventory, browser width/height and errors? All that is possible by realizing that Google Analytics lets you feed in arbitrary data and then allowing you to slice it to get new insights.
3:10pm-3:30pm (20m) Development
How AOL Advertising Makes Millions of Smart Targeting Decisions Every Hour
James Phillips (Membase, Inc.)
Real-time content, offer and ad targeting decisions must happen quickly. This session describes how both AOL Advertising and ShareThis use Hadoop to create user profiles and Membase to access them in real-time, with sub-millisecond latency, leaving the bulk of their processing time budget for improved targeting and customization.
9:00am-9:50am (50m) Social Media
Supercharging Your Brand on Facebook
Dennis Yu (BlitzLocal) et al
In this session, we'll cover 15 killer techniques you can apply immediately to grow your Facebook fan base and conversions. Learn how brands such as Rosetta Stone, Lane Bryant, and Webtrends have used ads, apps, and analytics in combination. Come away with an understanding of which techniques work best for fan growth, fan engagement, and conversion optimization.
10:05am-10:55am (50m) Social Media
The Real Lessons Learned from Launching 24 Brands on Twitter
Mark Silva (Real Branding) et al
On the way to launching dozens of Fortune 100 brands on Twitter, we learned a lot more than just the mechanics of strategy through execution on 140-character social media programs. There’s been a lot written and published about how to prepare, launch and develop a following for brands on Twitter. Ours is the unwritten story.
11:10am-12:00pm (50m) Social Media
Measuring the Future: New Metrics for New Media
Margaret Francis (Exact Target/ CoTweet)
New media has made new ways of measurement possible, but many companies are using legacy metrics such as impressions and clicks to understand the social web. Join Margaret Francis, VP of Products, Scout Labs for a conversation about how brands approach the challenges of social media measurement in a fluid, real-time world.
1:30pm-2:20pm (50m) Social Media
Community Management Doesn't Work. What Does?
Thomas Knoll (Advisor)
While "Community Manager" is a popular job title these days, the collective nature of community makes it impossible for any individual or external force to create or truly manage one. In this session, Thomas Knoll, community architect for Zappos, will lead a large-scale discussion exploring these ideas for online communities.
2:40pm-3:00pm (20m) Strategy & Business Models
Add a New Feature? No. Make a New Product
Jeremy Britton (ZURB)
Earlier this year, Zurb wanted to improve a core feature of our flagship product. But instead of releaseing an update, we created a brand new product. The new product's focus was tremendously simple. Results: 10X popularity in less than a week as well as significant uptick in activity on the original product. In this session, we'll share lessons learned.
3:10pm-3:30pm (20m) Social Media
The Power of Social Commerce
Stephanie Agresta (Weber Shandwick)
The rise of sites like Groupon and Living Social and the launch of Facebook Commerce are all critical to understanding how social media is changing e-commerce today. This session will cover fundamentals of the space as well as provide recent case studies on successful campaigns.
10:05am-10:55am (50m) Sponsored
Building Apps for BlackBerry PlayBook and BlackBerry Smartphones using BlackBerry WebWorks
Adam Stanley (Research In Motion)
Join this session to explore the exciting development possibilities of the BlackBerry WebWorks SDK for PlayBook. Learn how to use CSS3, HTML5 and JavaScript WebWorks APIS to transform your existing web assets into a BlackBerry Super App!
11:10am-12:00pm (50m)
Session
To be confirmed
9:00am-9:50am (50m) Sponsored
Reinventing Webmail
Dharmesh Mehta (Microsoft Corporation)
Hotmail is back. Yeah – Hotmail, seriously… Come see how it’s now pushing the envelope, including delivering the next generation of email to your inbox.
10:05am-10:55am (50m) Sponsored
SEO WebsIte Clinic: Do your Websites Test Positive for SEO?
Bryan Connally (Parallel Path) et al
You are the best of the best when it comes to building websites - but can you say that people can easily find your websites once you make them live? Are you sure that you have incorporated all the SEO tips, tricks, tools, and best practices into the actual infrastructure of your website? Do you want to make sure that you have, along with offering SEO optimized websites to your customers?
11:10am-12:00pm (50m) Sponsored
The 2011 Startup Scene Uncovered
Alex Polvi (Cloudkick) et al
Join Robert Scoble, one of the premiere experts on startups today, and Alex Polvi, a successful entrepreneur and founder of Cloudkick, for an engaging conversation about the 2011 startups to watch. In the past year, there has been an explosion in the number of startups, incubators and funding . Are we in a bubble or is developer talent and the cloud feeding innovation?
1:30pm-2:20pm (50m) Sponsored
Harnessing the Cloud to Create Social Mobile Apps That Scale
Abe Pachikara (Microsoft) et al
We will discuss 3 topics near and dear to many: mobile apps; social apps; and helping ensure wild success. Join us to learn how Thuzi has created social apps that can run on phone devices (iPhone, Android, Windows Phone,) iPad/tablets, and tap cloud computing to handle rapid growth.
2:40pm-3:30pm (50m) Sponsored
Deploy Your Web Services and Applications To the Cloud in Record Time using Windows Azure
Danny Kim (FullArmor Corp.) et al
As a developer you can use the tools you already know and concentrate on building cool applications and not maintaining infrastructure. Attend this session to get an inside look at a new tool from Full Armor, that will help dramatically simplify the deployment of complex or custom web services to the Windows Azure cloud without having to write any code.
6:45pm-8:00pm (1h 15m)
Break: Dinner
11:10am-12:00pm (50m) Conversations
Controversies of HTML5
Tantek Çelik (tantek.com)
What's up with HTML5? Why did the WHATWG drop the "5" not long after W3C's launch of a new HTML5 logo? What is and isn't HTML(5)? Bring your questions and passion for the open web, standards leader and HTML5 book author Tantek Çelik will lead a round-table sure-to-be-lively conversation to help sort some of this out.
1:30pm-2:20pm (50m) Conversations
How to Do an Awesome Launch
Rashmi Sinha (SlideShare, Inc.) et al
Building a great product is just part of it. A launch needs to have marketing, press, early adopters who will vouch for the product and a million other things that need to line up. Rashmi and Ross will share lessons from SlideShare's recent launch of Zipcast and lead a discussion about how to do great launches.
2:40pm-3:30pm (50m) Conversations
Creating a Great Research and Design Culture at Your Startup
Laura Klein (Users Know)
Have you been struggling to incorporate great design and user research into your startup's every day life? Do you know the best way to make sure every product you release is a fantastic user experience? Come share your ideas, suggestions, stories, and questions about how to improve the design and research process for startups.
9:50am-10:05am (15m)
Break: Session Break
10:55am-11:10am (15m)
Break: Session Break
2:20pm-2:40pm (20m)
Break: Session Break
3:00pm-3:10pm (10m)
Break: Session Break
3:45pm-3:50pm (5m) Keynote
Welcome
Tuesday's opening remarks by the Web 2.0 Expo SF program chairs Sarah Milstein and Brady Forrest.
3:50pm-4:10pm (20m) Keynote
Kevin Kelly
Kevin Kelly (Wired)
Keynote by Kevin Kelly, Senior Maverick, Wired.
4:10pm-4:25pm (15m) Keynote
The Economic Impact of Google
Hal Varian (Google)
Keynote by Hal Varian, Chief Economist, Google.
4:25pm-4:35pm (10m) Keynote
Moving Into Mobile and Social
Mari Baker (PlayFirst, Inc.)
PlayFirst chief executive Mari Baker will highlight how a leading single-player game company effectively transitioned to emerging growth platforms like mobile and social.
4:35pm-4:45pm (10m) Keynote
Making Money with Metrics
Jessica Mah (inDinero.com)
Keynote by Jessica Mah, Founder, CEO, Architect, inDinero.
4:45pm-5:00pm (15m) Keynote
Start Using UX as a Weapon
Christian Crumlish (AOL) et al
Keynote by Christian Crumlish and Erin Malone.
5:00pm-5:10pm (10m) Keynote
David Messenger
David Messenger (American Express)
Keynote by David Messenger Executive Vice President of Online and Mobile at American Express
5:10pm-5:20pm (10m) Keynote
New Technologies for Measuring Emotions
Rosalind W. Picard (MIT Media Lab and Affectiva, Inc.)
Rosalind Picard, an MIT Media Lab professor, never wanted to start a business and for most of her early career, she tried to avoid emotion. She enjoys working on hard scientific problems and has authored several patents and over 200 publications, mostly of the geeky mathematical type.
5:20pm-5:30pm (10m) Keynote
Ann Winblad and Robert Scoble
Ann Winblad (Hummer Winblad Venture Partners ) et al
Ann Winblad, Hummer Winblad Venture Partners and Robert Scoble, Rackspace will kick-off the Startup Showcase event.
12:00pm-1:30pm (1h 30m)
Break: Lunch
10:00am-3:30pm (5h 30m) Events
Expo Hall Open
Check out the latest products and services from our sponsors and exhibitors in the Expo Hall.
8:00pm-9:30pm (1h 30m) Events
Location Based Services Tweet Up (hosted by Ask Around)
Grab a free drink and mingle with fellow attendees who share a passion for the future of mobile/local services.
5:30pm-6:45pm (1h 15m) Events
Startup Showcase (sponsored by Serve)
Ann Winblad (Hummer Winblad Venture Partners ) et al
Highlighting the startup ecosystem’s creativity and variety, the Startup Showcase will give you a chance to see the newest Web 2.0 companies entering the market.
Sponsors
  • Bundle
  • Microsoft Corporation
  • Rackspace Hosting
  • .CO
  • Serve (amex)
  • Tagged
  • Berlin Partner
  • IBT
  • OpenSRS
  • PR Newswire
  • RIM
  • SoftLayer
  • StrataScale Inc.
  • TokBox

Ally Parker
aparker@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

View a complete list of Web 2.0 Expo contacts.