Web 2.0 Expo San Francisco 2011 Schedule: Full Listing

Below is the preliminary schedule for Web 2.0 Expo San Francisco. We'll be confirming more sessions and adding them to this schedule in the coming weeks.

Customize Your Own Schedule

Create your own Web 2.0 Expo San Francisco schedule using the personal scheduler function. Mark the workshops, sessions, keynotes, and events you want to attend by clicking on the calendar icon [calendar icon] next to each listing. Then click on "personal schedule" below and get your own customized schedule generated.

Monday, 03/28/2011

9:00am

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Workshop 2001
Stephen Anderson (PoetPainter), Russ Unger (Happy Cog)
Average rating: ***..
(3.85, 26 ratings)
Love creative problem solving, but need something more practical— something specific to User Experience? Participants will be encouraged to participate, if not embarrass themselves in front of a room full of their peers as they challenge themselves to see past the first, obvious—and often incorrect—answers, and start to flip problems on their heads to see solutions from a different view. Read more.
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Workshop 2005
Elizabeth Yin (LaunchBit), Jennifer Chin (LaunchBit)
Average rating: ***..
(3.27, 15 ratings)
This workshop is for people who want to launch an internet-based business idea but don't know how to code. We'll cover how to use free/inexpensive tools to quickly launch without coding, how to market, and how to measure your early-stage success. We build off of Steve Blank and Eric Ries' customer development philosophy. Please bring an internet idea you can share. Read more.
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Workshop 2009
Matt Reider (Engine Yard), Jen Mei Wu (Blazing Cloud)
Average rating: ***..
(3.33, 6 ratings)
Many of your favorite websites, including Twitter, LinkedIn, and Groupon use Ruby on Rails. Recruiters are on the hunt for Rails programmers, and there are not enough out there. If you are looking to shift your career into overdrive, Ruby on Rails is the way to go. This class will teach you the basics of Ruby on Rails, and give you a strong foundation upon which to grow. Read more.
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Workshop 2002
Dennis Yu (BlitzLocal), Justin Kistner (Webtrends)
Average rating: ****.
(4.18, 22 ratings)
In this interactive workshop, we'll explore Facebook's advertising and application platforms. Learn how to do competitive analysis, build ad campaigns, and set up engagement apps. Understand the most effective ways to integrate Facebook widgets into your site. In particular, we'll look at how to use ads and applications together to drive engagement via live ad campaigns. Read more.
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Workshop 2006
Mikhail Panchenko (Urban Airship), Derek Smith (SimpleGeo), Paul Lathrop (SimpleGeo, Inc.), Michael Malone (SimpleGeo)
Average rating: ***..
(3.20, 5 ratings)
The hype cycle is at a high for cloud computing, distributed "NoSQL" data storage, and high availability map-reducing eventually consistent distributed data processing frameworks everywhere. Back in the real world we know that these technologies aren't a cure-all. But they're not worthless, either. Read more.

12:00pm

2nd Floor Lobby
Lunch (1h)

1:00pm

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Workshop 2001
Kelly Goto (gotomedia, LLC)
Average rating: ***..
(3.36, 11 ratings)
You know that research is essential to understanding your users and creating better experiences. Design Ethnographer Kelly Goto shares rapid, combined research methods that tap into what you already know to add to your UX toolbox today. Read more.
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Workshop 2005
Cass Phillipps (Webwallflower Events), Janice Fraser (LUXr), Kevin Systrom (Instagram), Manu Kumar (K9 Ventures)
Average rating: ****.
(4.67, 12 ratings)
"If you haven't failed 5x more than you have succeeded, you're not prepared for success," - Jay Adelson, FailCon 2010. A new venture will fail in dozens ways: design, scaling, customer service, team development and more. Learn the most common mistakes entrepreneurs make, what ruins startups and new projects in their first year, and how you can best prepare from those who have gotten through it." Read more.
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Workshop 2009
Matt Reider (Engine Yard), Jen Mei Wu (Blazing Cloud)
Average rating: ***..
(3.00, 2 ratings)
Many of your favorite websites, including Twitter, LinkedIn, and Groupon use Ruby on Rails. Recruiters are on the hunt for Rails programmers, and there are not enough out there. If you are looking to shift your career into overdrive, Ruby on Rails is the way to go. This class will teach you the basics of Ruby on Rails, and give you a strong foundation upon which to grow. Read more.
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Workshop 2002
Mona Elesseily (Page Zero Media), Stephan Spencer (The Art of SEO)
Average rating: ***..
(3.61, 23 ratings)
Make your PPC (paid search) and SEO (organic listings) marketing initiatives really hum! In this workshop, you'll learn what it takes to compete effectively. From workshop learnings, attendees will be able to incorporate practical tips, tactics, techniques and tools directly into SEO and PPC initiatives the very next day! Read more.
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Workshop 2006
Jonathan Stark (Jonathan Stark Consulting)
Average rating: ****.
(4.37, 19 ratings)
This workshop is for web designers and developers who are interested in creating cross platform mobile apps. A basic familiarity with standard HTML, CSS, and JavaScript would be very helpful but is not required. Read more.

6:30pm

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Mezzanine (444 Jessie Street @ Mint)
Average rating: ****.
(4.50, 6 ratings)
Join us for Ignite, a fun, high-energy evening of “speed presentations” given by people like you. Read more.

Tuesday, 03/29/2011

9:00am

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Greg Veen (Typekit)
Average rating: ***..
(3.29, 7 ratings)
Sure, you've heard about how you can finally use real fonts on the web. But you're already using your brand's fonts on your website by relying on images or other workarounds. Is dealing with the technical and legal complexities of webfonts really worth the hassle? Come learn why you actually can't afford not to be using webfonts -- and how a webfont service can make it dead simple. Read more.
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Sanjay Vakil (TripAdvisor)
Average rating: ***..
(3.32, 19 ratings)
Personalization is one of the top buzzwords for 2011. But it's not without merit. Indeed, building a personal experience on the web can improve user retention, reduce bounce rates and (in an ideal world) even improve commerce. But it's tough to balance the traditional approach to user-generated content with the hard math of personalization. Read more.
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Product 2009
Shay Frendt (Relevance, Inc.)
Average rating: ****.
(4.20, 5 ratings)
What if you only had 2 weeks to ship your software? I bet you'd ship the best feature first. Would your customers object to you solving their problem that soon? Well...what are you waiting for? Ship it! Read more.
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Marketing 2002
Cindy Alvarez (KISSmetrics)
Average rating: **...
(2.86, 7 ratings)
You know metrics are important. But running a data-driven company can feel like a black-box exercise. Are you measuring the same things that your competitors and peer companies are? How do your numbers stack up? Cindy Alvarez will share benchmark data and insights drawn from looking at anonymized data across the KISSmetrics customer base. Read more.
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Tantek Çelik (tantek.com)
Average rating: ***..
(3.96, 27 ratings)
HTML5 has captured the minds & hearts of web developers with impressive demos in cutting edge browsers. But what can you actually depend on this month? And is anything dependable in a "living specification"? Read more.
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Dennis Yu (BlitzLocal), Justin Kistner (Webtrends)
Average rating: ***..
(3.92, 25 ratings)
In this session, we'll cover 15 killer techniques you can apply immediately to grow your Facebook fan base and conversions. Learn how brands such as Rosetta Stone, Lane Bryant, and Webtrends have used ads, apps, and analytics in combination. Come away with an understanding of which techniques work best for fan growth, fan engagement, and conversion optimization. Read more.
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Sponsored 2014
Dharmesh Mehta (Microsoft Corporation)
Hotmail is back. Yeah – Hotmail, seriously… Come see how it’s now pushing the envelope, including delivering the next generation of email to your inbox. Read more.

10:00am

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Events Expo Hall
Check out the latest products and services from our sponsors and exhibitors in the Expo Hall. Read more.

10:05am

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Tom Carden (Bloom)
Average rating: **...
(2.80, 10 ratings)
Today's web developer is armed with a powerful suite of tools optimized for writing network-aware, data-driven, interactive graphical applications. Modern web browsers provide a powerful flexible programming language (Javascript), an expressive and elaborate styling system (CSS) and two robust, battle tested document models (HTML and SVG). Read more.
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Moderated by:
Christine Herron (Intel Capital)
Panelists:
Aaron Levie (Box.net), Natalie Mccullough (ServiceSource), David Sacks (Yammer, Inc.)
Average rating: ***..
(3.14, 7 ratings)
For decades, you've have had to spend significant money to purchase enterprise software and services, and you've had to make a leap of faith that you will derive value from the purchase. Two innovative software startups are now challenging that approach and another startup thrives on a bold pay-for-performance model. Read more.
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Product 2009
RJ Owen (EffectiveUI), Michael Salamon (EffectiveUI)
Average rating: ****.
(4.46, 13 ratings)
As a developer in the RIA and User Experience field, it's important to be armed with some design basics in order to effectively communicate with designers and give sound suggestions for UX improvements on the applications you’re building. This session covers basic design principles and techniques that will help developers understand a designer’s intent and maximize time and energy in the process. Read more.
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Big Ideas 2002
Shawn Allen (Stamen Design), Andreas Weigend (Stanford University), Jon Walton (City and County of San Francisco), Jennifer Pahlka (Code for America)
Average rating: **...
(2.00, 3 ratings)
The City of San Francisco challenges other organizations to set our information free, to develop apps that make people’s lives easier using our datasets. Learn about what has been developed so far and let us know what you want to work on. This session is non-technical and will provide info for anyone interested in apps based on city data. Read more.
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Steve Huffman (Hipmunk)
Average rating: ****.
(4.08, 12 ratings)
This is a session for developers who are interested in learning about the Tornado framework for Python and event-driven programming in general. We'll talk about the benefits of Tornado and how we use it and other libraries at Hipmunk to write robust software and to ease scaling. Read more.
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Mark Silva (Real Branding), Katie Van Domelen (CoTweet)
Average rating: ***..
(3.80, 10 ratings)
On the way to launching dozens of Fortune 100 brands on Twitter, we learned a lot more than just the mechanics of strategy through execution on 140-character social media programs. There’s been a lot written and published about how to prepare, launch and develop a following for brands on Twitter. Ours is the unwritten story. Read more.
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Sponsored 2014
Bryan Connally (Parallel Path), John Schoofs (Parallel Path), Janine Soika (Verio Inc.)
Average rating: ***..
(3.42, 19 ratings)
You are the best of the best when it comes to building websites - but can you say that people can easily find your websites once you make them live? Are you sure that you have incorporated all the SEO tips, tricks, tools, and best practices into the actual infrastructure of your website? Do you want to make sure that you have, along with offering SEO optimized websites to your customers? Read more.
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Sponsored 2016
Adam Stanley (Research In Motion)
Average rating: **...
(2.67, 3 ratings)
Join this session to explore the exciting development possibilities of the BlackBerry WebWorks SDK for PlayBook. Learn how to use CSS3, HTML5 and JavaScript WebWorks APIS to transform your existing web assets into a BlackBerry Super App! Read more.

11:10am

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Maria Giudice (Hot Studio, Inc. )
Average rating: ****.
(4.00, 4 ratings)
Great design ideas rarely spring fully formed from our brains. They are usually a result of ideas from many people, iterated over time. This session looks at the ways we can use collaboration to harness great ideas and then develop them into breakthrough designs. Read more.
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David Michaels (Intuit), Aaron Forth (Intuit )
Average rating: ***..
(3.30, 10 ratings)
In an era when people are comfortable putting personal information online, companies can uncover market trends and consumer behaviors by strategically aggregating and analyzing massive sets of customer data. This session will teach attendees how to effectively collect and break down data, and how to utilize this information for marketing and product development initiatives. Read more.
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Product 2009
Dan Olsen (YourVersion, Inc.)
Average rating: ***..
(3.30, 20 ratings)
What separates successful products from unsuccessful ones? As the Web 2.0 product bar is continuously raised over time, best practices in product management, development and UI design have emerged to make it much more of a science than an art. This session will cover understanding customer needs, product design, usability testing, parsing user feedback, and using metrics to optimize your product. Read more.
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Marketing 2002
Gabe Zichermann (Gamification.Co & Gamification Summit)
Average rating: ****.
(4.92, 12 ratings)
Gamification is rapidly changing how we engage users and solve problems - affecting big brands and small startups alike. Early approaches have produced largely stellar results (e.g. Foursquare, DevHub) and some real duds. Most designers know that badges alone are not enough to profoundly engage users, but what does it take to gamify like a champ? Read more.
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Tom Hughes-Croucher (Change.org)
Average rating: **...
(2.67, 15 ratings)
JavaScript is the programming language of the web. Its is making a comeback with Node.js a highly concurrent server based on V8, the JavaScript engine from the Chrome browser. This session will explore how Node.js work, and how you can use it to develop with JavaScript that runs on both the client and the server. This session will show how to apply existing JavaScript skills on the server. Read more.
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Margaret Francis (Exact Target/ CoTweet)
Average rating: ****.
(4.40, 10 ratings)
New media has made new ways of measurement possible, but many companies are using legacy metrics such as impressions and clicks to understand the social web. Join Margaret Francis, VP of Products, Scout Labs for a conversation about how brands approach the challenges of social media measurement in a fluid, real-time world. Read more.
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Sponsored 2014
Alex Polvi (Cloudkick), Robert Scoble (Rackspace)
Average rating: ***..
(3.20, 5 ratings)
Join Robert Scoble, one of the premiere experts on startups today, and Alex Polvi, a successful entrepreneur and founder of Cloudkick, for an engaging conversation about the 2011 startups to watch. In the past year, there has been an explosion in the number of startups, incubators and funding . Are we in a bubble or is developer talent and the cloud feeding innovation? Read more.
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Conversations Alcove 4
Tantek Çelik (tantek.com)
Average rating: *****
(5.00, 1 rating)
What's up with HTML5? Why did the WHATWG drop the "5" not long after W3C's launch of a new HTML5 logo? What is and isn't HTML(5)? Bring your questions and passion for the open web, standards leader and HTML5 book author Tantek Çelik will lead a round-table sure-to-be-lively conversation to help sort some of this out. Read more.
2016
TBC

1:30pm

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Laura Klein (Users Know)
Average rating: ***..
(3.09, 11 ratings)
Startups these days are told to “talk to customers” and “get out of the building,” but they often don’t have the necessary experience to get the most out of their research. They need to know who to talk to, what questions to ask, and when to ask them, but that can vary wildly depending on the maturity of the product. Read more.
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Tim Roberts (Fitbit )
Average rating: ***..
(3.33, 6 ratings)
There are web startups. There are mobile startups. There are consumer electronics startups. What happens when you mix them all together? The session will cover lessons learned in creating a business based on integrating all of these technologies into a unified product experience. Read more.
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Product 2009
Samantha Starmer (REI, Recreational Equipment, Inc.)
Average rating: ****.
(4.00, 11 ratings)
The gap between physical and digital has blurred: we use Wiis to get in shape, computers to order a pizza, or phones to find hot dates. Design is becoming more demanding - we can’t stop at digital. The future of design is everywhere the customer touches our product or service, digital or physical. Learn this future and avoid going the way of the dodo, dinosaurs, and disco. Read more.
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Marketing 2002
Lynne d Johnson (Advertising Research Foundation)
Average rating: **...
(2.00, 5 ratings)
Lynne d Johnson, SVP of social media at the Advertising Research Foundation and John C. Havens, SVP of social media at Porter Novelli will demonstrate how Augmented Reality (AR) provides a ‘touchstone technology’ that layers mobile commerce, social networking and location-based advertising in a seamless format for consumers and brands. Read more.
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Brian Aker (HP)
Average rating: ***..
(3.75, 8 ratings)
Ever wondered what would happen if you could rethink a decade worth of design changes? Drizzle is a redesign of the MySQL server targeted at web development and cloud infrastructure. Update yourself on the latest features, and use cases for Drizzle7 and what is in store for the near future. Read more.
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Thomas Knoll (Advisor)
Average rating: **...
(2.10, 20 ratings)
While "Community Manager" is a popular job title these days, the collective nature of community makes it impossible for any individual or external force to create or truly manage one. In this session, Thomas Knoll, community architect for Zappos, will lead a large-scale discussion exploring these ideas for online communities. Read more.
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Sponsored 2014
Abe Pachikara (Microsoft), Jim Zimmerman (Thuzi.com)
Average rating: **...
(2.33, 6 ratings)
We will discuss 3 topics near and dear to many: mobile apps; social apps; and helping ensure wild success. Join us to learn how Thuzi has created social apps that can run on phone devices (iPhone, Android, Windows Phone,) iPad/tablets, and tap cloud computing to handle rapid growth. Read more.
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Conversations Alcove 4
Rashmi Sinha (SlideShare, Inc.), Ross Mayfield (SlideShare, Inc.)
Average rating: ***..
(3.00, 4 ratings)
Building a great product is just part of it. A launch needs to have marketing, press, early adopters who will vouch for the product and a million other things that need to line up. Rashmi and Ross will share lessons from SlideShare's recent launch of Zipcast and lead a discussion about how to do great launches. Read more.

2:40pm

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Timothy Ferriss (The 4-hour Workweek), Gary Wolf (Wired)
Average rating: **...
(2.60, 10 ratings)
A startling new vision of the future of knowledge is emerging from pioneering self-trackers. Wolf and Ferriss will have a wide ranging conversation about the emerging culture of self-tracking and self-experiment, health hacking, participatory science, and way personal data is being reclaimed for personal knowledge. Exploring new sources of data and insight outside of the conventional sources. Read more.
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Melissa Clark (Siteworx, Inc.)
Average rating: ***..
(3.36, 14 ratings)
Have you ever surfed the web on a smartphone, when all of a sudden you hit a page that was so ill-suited to mobile viewing--so slow, so awkward, so inoperable--that you couldn't complete your visit? Don't let your site break like that. In this session, you'll learn what separates a great mobile site from a dismal one, and how to transform your fixed web presence into a great mobile experience. Read more.
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Big Ideas 2009
Diann Eisnor (waze)
Average rating: ***..
(3.45, 11 ratings)
As the digital world is becoming more and more real-time, the notion of maps as a series of borders is changing--and we're moving toward maps that are created based on what’s happening right now in a given location. Pretty soon, we’ll navigate more based on time than space, which presents radically unique implications for product, UI, monetization and more. Read more.
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Big Ideas 2002
Andrew Filev (Wrike.com)
Average rating: ***..
(3.10, 10 ratings)
Hundreds of Web 2.0 apps for business are created today, only dozens of them survive. Is it bad marketing or poor financing? The truth is the most Web 2.0 tools for work simply don’t fit the existing business users’ habits. Learn how leveraging ubiquitous tools, like email, helped Wrike.com win over thousands of corporate and SMB teams worldwide. Read more.
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Artur Bergman (Wikia/Fastly)
Track page speed, ad inventory, browser width/height and errors? All that is possible by realizing that Google Analytics lets you feed in arbitrary data and then allowing you to slice it to get new insights. Read more.
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Average rating: ***..
(3.44, 9 ratings)
Earlier this year, Zurb wanted to improve a core feature of our flagship product. But instead of releaseing an update, we created a brand new product. The new product's focus was tremendously simple. Results: 10X popularity in less than a week as well as significant uptick in activity on the original product. In this session, we'll share lessons learned. Read more.
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Sponsored 2014
Danny Kim (FullArmor Corp.), Scott Blackburn (Thuzi), Paul Slaats (Thuzi)
Average rating: ***..
(3.00, 1 rating)
As a developer you can use the tools you already know and concentrate on building cool applications and not maintaining infrastructure. Attend this session to get an inside look at a new tool from Full Armor, that will help dramatically simplify the deployment of complex or custom web services to the Windows Azure cloud without having to write any code. Read more.
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Conversations Alcove 4
Laura Klein (Users Know)
Average rating: *....
(1.00, 1 rating)
Have you been struggling to incorporate great design and user research into your startup's every day life? Do you know the best way to make sure every product you release is a fantastic user experience? Come share your ideas, suggestions, stories, and questions about how to improve the design and research process for startups. Read more.

3:10pm

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Madhava Enros (Mozilla)
Average rating: ***..
(3.48, 21 ratings)
Mobile phone technologies are evolving at an accelerated pace. With the introduction of touch screen devices the mobile user experience was dramatically changed. Madhava Enros will talk about the future of the mobile UI and discusses the challenges of designing a browser for the small screen. Read more.
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Hjalmar Gislason (DataMarket)
Average rating: ***..
(3.88, 8 ratings)
Governments and public sector agencies all over the world have started opening up their data. Hackers and open access enthusiasts have picked it up and made some interesting solutions. But is it enough to rationalize the public sector's efforts? Is it possible to find business models that leverage flow of open data, yet ensure that the data will be kept open and free of charge? Read more.
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Product 2009
Daniel Rabinovich (MercadoLibre)
Average rating: *****
(5.00, 5 ratings)
During 2009, MercadoLibre, Latin America´s leading e-commerce platform, underwent a project to re-design it's site. In the presentation management details the reasons why the company, despite it´s success, redesigned it's entire platform. The talk covers the mistakes that had been made, and how each of these was reverted by re-thinking everything from the business model to development paradigms. Read more.
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Marketing 2002
Lauren Cooney (Juniper Networks)
Average rating: **...
(2.89, 19 ratings)
Twitter and Facebook may be all the rage, but what else can you do to round out your social media strategy? Are you wondering what's new in digital marketing? How can you attract more customers to your product, platform, or services? Come to this session for detail on new products and technologies entering the marketplace that you can utilize. Read more.
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James Phillips (Membase, Inc.)
Average rating: **...
(2.33, 3 ratings)
Real-time content, offer and ad targeting decisions must happen quickly. This session describes how both AOL Advertising and ShareThis use Hadoop to create user profiles and Membase to access them in real-time, with sub-millisecond latency, leaving the bulk of their processing time budget for improved targeting and customization. Read more.
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Stephanie Agresta (Weber Shandwick)
Average rating: **...
(2.00, 5 ratings)
The rise of sites like Groupon and Living Social and the launch of Facebook Commerce are all critical to understanding how social media is changing e-commerce today. This session will cover fundamentals of the space as well as provide recent case studies on successful campaigns. Read more.

3:45pm

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Keynote Room - 3rd Level
Please note: This and all other keynotes will be live streamed and recorded.
Average rating: ***..
(3.56, 9 ratings)
Tuesday's opening remarks by the Web 2.0 Expo SF program chairs Sarah Milstein and Brady Forrest. Read more.

3:50pm

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Keynote Room - 3rd Level
Please note: This and all other keynotes will be live streamed and recorded.
Kevin Kelly (Wired)
Average rating: ****.
(4.06, 36 ratings)
Keynote by Kevin Kelly, Senior Maverick, Wired. Read more.

4:10pm

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Keynote Room - 3rd Level
Please note: This and all other keynotes will be live streamed and recorded.
Hal Varian (Google)
Average rating: ***..
(3.17, 29 ratings)
Keynote by Hal Varian, Chief Economist, Google. Read more.

4:25pm

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Keynote Room - 3rd Level
Please note: This and all other keynotes will be live streamed and recorded.
Mari Baker (PlayFirst, Inc.)
Average rating: **...
(2.39, 23 ratings)
PlayFirst chief executive Mari Baker will highlight how a leading single-player game company effectively transitioned to emerging growth platforms like mobile and social. Read more.

4:35pm

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Keynote Room - 3rd Level
Please note: This and all other keynotes will be live streamed and recorded.
Jessica Mah (inDinero.com)
Average rating: ***..
(3.59, 22 ratings)
Keynote by Jessica Mah, Founder, CEO, Architect, inDinero. Read more.

4:45pm

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Keynote Room - 3rd Level
Please note: This and all other keynotes will be live streamed and recorded.
Christian Crumlish (AOL), Erin Malone (Tangible UX)
Average rating: ***..
(3.08, 25 ratings)
Keynote by Christian Crumlish and Erin Malone. Read more.

5:00pm

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Keynote Room - 3rd Level
Please note: This and all other keynotes will be live streamed and recorded.
David Messenger (American Express)
Average rating: **...
(2.73, 11 ratings)
Keynote by David Messenger Executive Vice President of Online and Mobile at American Express Read more.

5:10pm

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Keynote Room - 3rd Level
Please note: This and all other keynotes will be live streamed and recorded.
Rosalind W. Picard (MIT Media Lab and Affectiva, Inc.)
Average rating: ****.
(4.00, 21 ratings)
Rosalind Picard, an MIT Media Lab professor, never wanted to start a business and for most of her early career, she tried to avoid emotion. She enjoys working on hard scientific problems and has authored several patents and over 200 publications, mostly of the geeky mathematical type. Read more.

5:20pm

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Keynote Room - 3rd Level
Please note: This and all other keynotes will be live streamed and recorded.
Ann Winblad (Hummer Winblad Venture Partners ), Robert Scoble (Rackspace)
Average rating: ***..
(3.83, 6 ratings)
Ann Winblad, Hummer Winblad Venture Partners and Robert Scoble, Rackspace will kick-off the Startup Showcase event. Read more.

5:30pm

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3rd Floor Lobby
Ann Winblad (Hummer Winblad Venture Partners ), Robert Scoble (Rackspace)
Average rating: ***..
(3.83, 12 ratings)
Highlighting the startup ecosystem’s creativity and variety, the Startup Showcase will give you a chance to see the newest Web 2.0 companies entering the market. Read more.

8:00pm

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Marriott Marquis View Lounge (55 Fourth Street)
Average rating: ****.
(4.00, 1 rating)
Grab a free drink and mingle with fellow attendees who share a passion for the future of mobile/local services. Read more.

Wednesday, 03/30/2011

9:00am

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Victor Tsaran (Yahoo! Inc.), Nicholas Zakas (Box)
Average rating: ***..
(3.83, 6 ratings)
The Web is inherently accessible, however, there are a large amount of sites that are hard for those using assistive technology.There are 650 million people worldwide living with disabilities and developing an accessible site improves the overall user experience for people of all abilities.Learn how the Yahoo! homepage-visited by more than 300 people monthly was created with accessibility in mind. Read more.
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Sam Ramji (Apigee), Michael Hart (Netflix), Daniel Jacobson (Netflix)
Average rating: ***..
(3.75, 12 ratings)
In evolutionary theory, punctuated equilibrium refers to a period of significant environmental stress resulting in rapid, dramatic changes among species. It is a powerful model for understanding the changes in technology, business models and data over the last few decades - changes that have given rise to the age of APIs. Read more.
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Product 2009
Rosalind W. Picard (MIT Media Lab and Affectiva, Inc.), David Berman (Affectiva, Inc.)
Average rating: ****.
(4.11, 9 ratings)
To thrive in the business world today, you must rapidly create newer and better products and experiences—more engaging, more what people want or like. But how do know how people feel? You can already track their clicks, but how do you know that you’re connecting with them emotionally? Read more.
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Marketing 2002
Nancy Marzouk (Netmining)
Average rating: ***..
(3.00, 2 ratings)
Every advertiser is talking about re-marketing – but what exactly does that mean? This session will cut through the hype and present practical re-marketing tactics advertisers can use to boost customer acquisition and sales. Read more.
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Paul Tarjan (Facebook)
Average rating: ***..
(3.54, 13 ratings)
Facebook launched the Open Graph Protocol nearly 1 year ago to power the Like button. Join the lead developer, Paul Tarjan, for a discussion about the design decisions, tips and tricks, and where the future of the Open Graph Protocol is headed. Read more.
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Ruben Quinones (Path Interactive)
Average rating: ***..
(3.94, 16 ratings)
The title says it all. This session will explore effective techniques for implementing and growing Facebook business pages. Attendees will get tips on tools and strategies to run a successful campaign on their own. Read more.
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Sponsored 2014
Average rating: ***..
(3.43, 7 ratings)
"TV is broken. Well, not strictly speaking, but the way we interact with our TVs is terribly outdated…" -- David Pierce, PC Magazine. The interfaces we have had to use to simply watch TV are not only outdated, they actually interfere with the way we access our content. Read more.
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Conversations Alcove 4
Jon Dahl (Zencoder)
Average rating: *****
(5.00, 4 ratings)
Y Combinator consistently manages to take smart hackers and turn them into successful startup founders. What lessons can we all learn from the Y Combinator approach to startups? And what exactly does Y Combinator do? We'll talk about the Y Combinator experience, the YC take on startups, and about the moderator's experience with his YC-backed startup (Zencoder). Read more.

10:00am

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Events Expo Hall
Check out the latest products and services from our sponsors and exhibitors in the Expo Hall. Read more.

10:05am

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Kendra Markle (Stanford Prevention Research Center)
Average rating: ****.
(4.50, 16 ratings)
The mobile platform is ideal for influencing people’s behavior whenever and wherever they are. We’ll look at the psychology of persuasion, understanding behavior patterns, the most effective persuasive techniques for mobile apps and how to use them, what popular apps could do better and more. Read more.
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Heather Schlegel (heathervescent)
Average rating: ***..
(3.00, 4 ratings)
What does the future of transactions look like? Researcher Heather Schlegel has fresh data on the future of currency and alternate transactions. In this session, she'll share her findings, including current behaviors around transactions, emerging payment options and three invisible cultural trends that will shape our transactions. Read more.
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Product 2009
Scott Porad (Pet Holdings, Inc)
Average rating: ***..
(3.00, 7 ratings)
Do you want a happier, more empowered team with an attitude of ownership and a focus on productivity? I thought so. We get the party started right at Cheezburger by having our new developers write and commit code to our production software on Day One. (Yes, you heard that right…we throw a newbie into the fire before they even have time to know what hit them!) Read more.
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Marketing 2002
Sandra Fathi (Affect Strategies)
Average rating: ***..
(3.25, 16 ratings)
Although most businesses recognize the value of engaging in social media, they struggle to justify marketing spend on these platforms in terms that resonate with executive management. In this session, Sandra Fathi will discuss the tools and metrics brand marketers can use to measure and track the success of your online campaigns. Read more.
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Nicole Sullivan (Stubbornella)
Average rating: ****.
(4.50, 16 ratings)
Your website has out-of-control CSS bloat. You know your performance is being impacted, but how do you move from organic CSS with no particular architecture to something lighter, more logical, and easier to maintain? In this session, Nicole Sullivan will show you how she improved the CSS at Facebook and Yahoo! Search. Read more.
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Lawrence Swiader (The National Campaign to Prevent Teen and Unplanned Pregnancy), Jennifer Maer (IDEO)
Average rating: ****.
(4.00, 3 ratings)
Using a case study of the innovative new online program "Bedsider", developed by a team led by the National Campaign to Prevent Teen and Unplanned Pregnancy, we will demonstrate tools, techniques and lessons learned from taking a pressing problem into the digital and social media world -- using cutting edge design, agile software development and social media tools. Read more.
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Sponsored 2014
Jaidev Shergill (Bundle.com), Phil Kim (Bundle.com), Alexander Hasha (Bundle.com)
Average rating: ***..
(3.67, 3 ratings)
What happens when you troll through massive amounts of consumer spending data? Can you create meaningful products that provide tangible benefit to users? These are the types of questions we ask ourselves every day at Bundle. Join us to view the results that curiosity can bring about. Read more.
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Conversations Alcove 4
Moderated by:
Stephanie Agresta (Weber Shandwick)
Panelists:
Average rating: ****.
(4.00, 3 ratings)
So you've hired a Community Manager, now what? Come discuss how organizations big and small can leverage investments in community management and social media. How do you prevent a community manager from becoming a "social media help desk employee." How can 1 person or a small team of people really impact and grown an online audience? Read more.
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Sponsored 2016
Mark Brown (Microsoft), Frederick Townes (Mashable.com)
Average rating: ***..
(3.50, 4 ratings)
Performance matters for everyone on the web. In this session we’ll walk through the steps necessary to create a high performance website using WordPress. The technology and techniques apply everywhere so we’ll do this on a Windows Server as well. Join Frederick Townes, CTO from Mashable and Mark Brown from Microsoft as they walk through how to do it. Read more.

11:10am

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Akshay Kothari (Pulse News), Purin Phanichphant (IDEO)
Average rating: ****.
(4.00, 3 ratings)
From phone to tablets to microwaves to refrigerators, the world is now filled with touch devices. Pulse News, a beautiful mobile application that allows you to read your news visually, was developed by young Stanford graduate students. Started off as a class project, it now has a solid presence on both iOS and Android platforms. Read more.
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Nancy Duarte (Duarte Design)
Average rating: ****.
(4.62, 8 ratings)
Your business started as an idea. Look around you. Your clothes, language, furniture, house, city, and nation all began as visions in other minds. If you have an idea for something what you really mean is you want to change the world in some way. You might not be able to change the entire world, but what is "the world" anyway? It is simply all of the ideas of all our ancestors. Read more.
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Product 2009
Mark Cook (Kodak Gallery)
Average rating: ****.
(4.29, 7 ratings)
Kodak Gallery had a mid sized product development organization releasing on a monthly basis and not really making much progress. Introducing lean start up methods has significantly improved the impact of product development activities. Mark will relay the the hurdles and the successes on this ongoing journey. Read more.
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Marketing 2002
Paul Adams (Facebook)
Average rating: ****.
(4.63, 19 ratings)
When it comes to the things we like, the activities we do, the products we buy and the places we go, we turn to our friends to help us decide. The people around us are our everyday solution to the increasing amount of choice and the increasing amount of available information in our worlds. Read more.
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Dion Almaer (Set Direction), Ben Galbraith (Walmart.com), Douglas Crockford (Yahoo! Inc.), Brendan Eich (Mozilla), Alex Russell (Google), Rob Mauceri (Microsoft)
Average rating: ****.
(4.50, 16 ratings)
The browser wars are still going strong. New entrants are joining all the time. APIs and plugins are expanding the definition of a browser. Even while the browser is gaining new pawers conflicting standards and conventions are causing headaches for developers. This panel will let you address the browser groups directly. Read more.
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Erica Kuhl (salesforce.com)
Average rating: ***..
(3.88, 8 ratings)
You've seen eye-opening stories of companies small and large who see phenomenal success by marketing to customers through community and social media. They're creating brand awareness and generating new customers. But how does it work for B2B marketers? Read more.
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Sponsored 2014
Alfonso de la Nuez (UserZoom, Inc.), Ania Rodriguez (Keylime Interactive), Kim Oslob (UserZoom, Inc.), Kuldeep Kelkar (Paypal)
Average rating: **...
(2.00, 7 ratings)
How are leading brands measuring User Experience? Measuring user experience allows companies to manage and design optimal experiences for their customers. What tools are they leveraging to measure and manage their customer's experiences? We will discuss how leading companies, such as PayPal, are leveraging these tools and methodologies to measure and optimize their users' experience. Read more.
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Conversations Alcove 4
Kelly Goto (gotomedia, LLC), Paul Smith (mPulse Media), Raj Singh (Skyfire), Rudy De Waele (mTrends)
Average rating: ***..
(3.67, 3 ratings)
Steady user trends bring about dramatic and abrupt changes by handset manufactures like Nokia, operating system providers like Microsoft, and carriers like T-Mobile. AT&T's bid to acquire T-Mobile and Microsoft's billion dollar deal to be Nokia's OS provider and the shake-up in Japan are just the most recent seismic disruptions to the mobile eco-system. Read more.
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Sponsored 2016
Joel Franusic (Microsoft), Reza Alizadeh (Microsoft)
Average rating: ***..
(3.00, 1 rating)
Reza and Joel will be giving a live demonstration on how to use Expression Blend and Visual Studio to develop a non-trivial Windows Phone application. Read more.

1:15pm

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Product 2001
Raven Zachary (Small Society)
Average rating: ***..
(3.65, 20 ratings)
A year has passed since the release of Apple's iPad. With it, new opportunities for developers, content publishers, and entrepreneurs, have clearly emerged. We now have a proven market for a third type of mobile, Internet-enabled device - more intimate than a laptop and more expansive than a smartphone. As a follow-up to his 2010 Web 2.0 Expo talk, Raven looks back on the first year of the iPad. Read more.
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Kevin Marks (TummelVision.tv), Deborah Schultz (TummelVision.tv)
Average rating: *....
(1.00, 1 rating)
Businesses realize that they need to be part of the participatory, real-time web. Unfortunately, companies big and small, ignore the new framework needed in this new context. The participatory world requires both new thinking and a renewed focus on human skills and behavior. Read more.
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Product 2009
Josh Elman (Twitter)
Average rating: ****.
(4.17, 6 ratings)
Getting the word out and attracting new visitors to your site or app is only the first step. How do you turn those visitors into active and committed users of your service? Hear about how we think about user growth at Twitter and learn some tools and techniques to help find the best ways to get users engaged with your service every day. Read more.
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Product 2002
Daniel Raffel (Heavy Bits), Michael Sharon (Facebook), Jeff Bonforte (Xobni), Jess Lee (Polyvore)
Average rating: **...
(2.25, 16 ratings)
Product management is an ill-defined and often misunderstood field. This panel discussion will lift the curtain on this dark art by moderating a conversation between a group of seasoned product managers describing how they work, what they've learned along the way and what advice they have for others interested in creating products that delight users. Read more.
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Steve Souders (Google)
Average rating: ***..
(3.67, 12 ratings)
Tackling mobile performance is a bigger challenge than desktop - more operating systems, greater browser disparity, and limitations of the device. In this session Steve Souders shows how to analyze mobile performance across all the popular devices. He demonstrates analysis tools, services for accessing devices remotely, and quirks he's discovered that show mobile performance is full of surprises. Read more.
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Dorie Clark (Clark Strategic Communications)
Average rating: ****.
(4.08, 13 ratings)
Dorie Clark - marketing strategist and former presidential campaign spokeswoman - shows you how to prevent, prepare for, and master crisis communications in an online world. Read more.
Sponsored 2014
TBC
2016
TBC

2:20pm

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Aaron Patzer (Mint.com)
Average rating: ***..
(3.93, 14 ratings)
The crowded mobile application market is becoming more saturated daily. Companies must harness the advantages of each type of mobile platform while considering UX and use. Aaron Patzer, VP/GM of Intuit’s personal finance group, will discuss how companies can analyze customer usage patterns and platform features to create successful mobile applications.
 Read more.
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Jaidev Shergill (Bundle.com)
Average rating: **...
(2.57, 7 ratings)
There are more websites than ever before to research what to buy and where to go. With this proliferation of reviews and recommendations, how can you be sure you’re making the best spending decisions? How do you know who to listen to--who is most like you? Does gender, income, age, location or some other factor matter the most? Read more.
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Product 2009
Kevin Systrom (Instagram)
Average rating: ****.
(4.20, 5 ratings)
In this talk, Kevin (CEO Burbn, inc.) will explore the history of Instagram; how it started, how it evolved, and the big decisions we made along the way to change course and bet big on photos and a native iPhone app. Read more.
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Marketing 2002
Alex Rampell (TrialPay)
Average rating: ***..
(3.25, 8 ratings)
Google is a great way to find customers who are searching for your company or products. But what should you do when customers haven’t heard of you or aren’t searching for your keywords? In this session, we'll look at the ways e-commerce companies are successfully leveraging new channels through social networks and coupons to intercept customers before they even think of Googling. Read more.
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Rick Olson (GitHub)
Average rating: **...
(2.88, 8 ratings)
After Firesheep was released Github was re-architected to force SSL on all logged-in users. If your web application hosts sensitive customer data, you should consider this too. This talk goes into the Whys and the Hows, and highlights some possible pitfalls you may run into. Read more.
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Big Ideas 2010
Micki Krimmel (Sugar Packet, Inc.)
Average rating: ***..
(3.60, 5 ratings)
Sharing content on the web is old news. The new wave of applications is all about sharing physical objects IRL (In Real Life). Services that connect people to share household items, cars and even bedrooms have been all the rage recently. How do you encourage neighbors to trust each other? This session will cover what's required to build a community of trust that supports sharing in real life. Read more.

2:40pm

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Expo Floor
Average rating: ***..
(3.00, 3 ratings)
Quench your thirst with vendor-hosted libations and snacks while you check out all the cool stuff on the expo show floor. This event is open to all attendees. Read more.

4:00pm

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Keynote Room - 3rd Level
Please note: This and all other keynotes will be live streamed and recorded.
Average rating: ***..
(3.00, 5 ratings)
Wednesday's opening remarks by the Web 2.0 Expo SF program chairs Sarah Milstein and Brady Forrest. Read more.

4:05pm

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Keynote Room - 3rd Level
Please note: This and all other keynotes will be live streamed and recorded.
Ben Horowitz (Andreessen Horowitz)
Average rating: ***..
(3.42, 12 ratings)
There are a lot of opportunities in technology, but where should companies and VCs invest? What are the companies and products that still need to be built, where is there opportunity for new growth? Read more.

4:15pm

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Keynote Room - 3rd Level
Please note: This and all other keynotes will be live streamed and recorded.
Jennifer Lynn Aaker (Stanford University’s Graduate School of Business)
Average rating: ****.
(4.14, 28 ratings)
How do you connect meaning to social media to create impact? This keynote draws from psychological insights on happiness, storytelling principles and design-thinking methodology to reveal why some movements and brands take off when they harness social media--and why others don’t. Read more.

4:25pm

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Keynote Room - 3rd Level
Please note: This and all other keynotes will be live streamed and recorded.
Reid Hoffman (LinkedIn), Liz Gannes (All Things D)
Average rating: ***..
(3.21, 24 ratings)
Reid Hoffman, Founder, Executive Chairman, LinkedIn, joins Liz Gannes in conversation on our main stage. Read more.

4:40pm

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Keynote Room - 3rd Level
Please note: This and all other keynotes will be live streamed and recorded.
Osama Bedier (Google)
Average rating: ***..
(3.89, 19 ratings)
Keynote by Osama Bedier, Google. Read more.

4:50pm

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Keynote Room - 3rd Level
Please note: This and all other keynotes will be live streamed and recorded.
Average rating: ***..
(3.00, 16 ratings)
Every day it's getting easier and easier to contribute to open source software. Knowledge of Unix commands and specialized email programs are no longer a barrier to entry — all you need now is a web browser and text editor. This talk will discuss what's changed in the collaboration process in the past few years, the impact the change has had, and where all this is heading. Read more.

5:00pm

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Keynote Room - 3rd Level
Please note: This and all other keynotes will be live streamed and recorded.
Jennifer Magnolfi (Herman Miller)
Average rating: **...
(2.68, 19 ratings)
A key consideration in the making of future environments is the intrinsic role technology plays in their design and engineering. Certain environments known today as extreme, only accessible to a select number of users, in fact reveal core design principles and approaches relevant to the making of future everyday spaces to work, live and learn. Read more.

5:10pm

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Keynote Room - 3rd Level
Please note: This and all other keynotes will be live streamed and recorded.
Amy Jo Kim (ShuffleBrain)
Average rating: ***..
(3.85, 20 ratings)
Games are infiltrating every aspect of daily life. Early-on, "gamification" meant adding simple game mechanics like points, badges and leaderboards to websites and apps. But that's not what makes games truly compelling. Good games take players on a journey, giving them something the learn and master. Read more.

5:20pm

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Keynote Room - 3rd Level
Please note: This and all other keynotes will be live streamed and recorded.
Jonah Peretti (Buzzfeed)
Average rating: ****.
(4.23, 22 ratings)
Learn how to spread your content and brand media from the cofounder of BuzzFeed and the Huffington Post. Everyone wants to "go viral" but making it happen requires a combination of art, science, persistance. Read more.

7:00pm

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Marriott Marquis View Lounge (55 Fourth Street)
Tradeshift, the global business network that allows anyone to exchange invoices for free, are hosting a Beer Happens networking night on Wednesday 30 March @ Marriott View Lounge, between 7:00 - 8:30pm Read more.

Thursday, 03/31/2011

9:00am

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Keynote Room - 3rd Level
Please note: This and all other keynotes will be live streamed and recorded.
Average rating: **...
(2.83, 6 ratings)
Thursday's opening remarks by the Web 2.0 Expo SF program chairs Sarah Milstein and Brady Forrest. Read more.

9:05am

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Keynote Room - 3rd Level
Please note: This and all other keynotes will be live streamed and recorded.
Dan Shapiro (Sparkbuy Inc.)
Average rating: ***..
(3.70, 23 ratings)
There are over a quarter million iphone apps. Fortunes are being made--but not so much in the appstores. So forget the democratic storefronts: this insider's tour of the mobile industry will show you where the real money can be made. Read more.

9:15am

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Keynote Room - 3rd Level
Please note: This and all other keynotes will be live streamed and recorded.
Dane Glasgow (eBay, Inc.)
Average rating: ***..
(3.28, 25 ratings)
Keynote by Dane Glasgow, VP of Global Product Management at eBay, Inc. Read more.

9:25am

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Keynote Room - 3rd Level
Please note: This and all other keynotes will be live streamed and recorded.
Susan Gregg Koger (ModCloth.com)
Average rating: ***..
(3.50, 22 ratings)
As building an engaged community becomes top of mind for many retail brands, Susan Gregg Koger, founder of ModCloth.com, explores how the company has managed to build a strong community via social networks and how the skyrocketing fashion retailer plans to build a social shopping site that continues to empower their customer base and change the fashion industry. Read more.

9:35am

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Keynote Room - 3rd Level
Please note: This and all other keynotes will be live streamed and recorded.
Adam Goldstein (Hipmunk)
Average rating: ****.
(4.00, 26 ratings)
Keynote by Adam Goldstein, co-founder and CEO of the travel search site Hipmunk. Read more.

9:40am

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Keynote Room - 3rd Level
Please note: This and all other keynotes will be live streamed and recorded.
Rebekah Cox (Quora)
Average rating: ***..
(3.38, 24 ratings)
Keynote by Rebekah Cox, Product Design Manager, Quora. Read more.

9:45am

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Keynote Room - 3rd Level
Please note: This and all other keynotes will be live streamed and recorded.
Adam Mosseri (Facebook)
Average rating: ***..
(3.50, 26 ratings)
Keynote by Adam Mosseri, Product Design Manager, Facebook. Read more.

9:50am

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Keynote Room - 3rd Level
Please note: This and all other keynotes will be live streamed and recorded.
Spencer Rascoff (Zillow.com)
Average rating: ***..
(3.18, 28 ratings)
Zillow CEO Spencer Rascoff discusses how the Web-based business redefined its business model and overhauled its planning and design process to embrace location-based mobile technologies, enhance user experiences and improve advertiser ROI. Real estate is ripe for mobile and Zillow’s early and aggressive integration of mobile is helping attract new users and open up new revenue streams. Read more.

10:00am

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Keynote Room - 3rd Level
Please note: This and all other keynotes will be live streamed and recorded.
Peter Meyers (Citia), Scott Stevens (Tall Chair, Inc.), TJ Zark (955 Dreams)
Average rating: **...
(2.59, 27 ratings)
Tablets! Tablets! Tablets! There's a lot of buzz, but which apps really succeed on these devices and why? Peter Meyers, author of "Best iPad Apps," interviews top app creators to help you understand the pitfalls and opportunities. Read more.

10:15am

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Keynote Room - 3rd Level
Please note: This and all other keynotes will be live streamed and recorded.
Lisa Katayama (TokyoMango)
Average rating: ***..
(3.34, 29 ratings)
The Sendai earthquake was a terrible tragedy for Japan, but I'm optimistic that it will jump start innovation and a collective sense of action in a country that needed a little shaking up. How has living in the most active earthquake zone in the world affected engineering and innovation in Japan? And what seeds of creativity do we see spawning from the aftermath, as solutions or coping mechanisms? Read more.

10:25am

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Keynote Room - 3rd Level
Please note: This and all other keynotes will be live streamed and recorded.
Elspeth Rountree (.), Kenyatta Cheese (.), Jamie Wilkinson (VHX/Internet Famous), Patrick Davison (WhatWeKnowSoFar/MemeFactory), Mike Rugnetta (What We Know So Far / MemeFactory)
Average rating: *....
(1.85, 27 ratings)
n an ecosystem of tweets and retweets, bloggers and re-bloggers the questions of documentation and credit have become tricky. The identity of the singular, original creator of a piece of online culture isn't always immediately clear – even if that instigator WASN'T posting Anonymously. So... a million "like"s and "post-to-tumblr"s later, a question arises: to whom does this culture belong? Read more.

11:00am

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Josh Levine (Great Monday), Kandice Cota (gotomedia & IPFranchise)
Average rating: *....
(1.50, 2 ratings)
Bring your brand issues to the table and get your brand attitude adjusted. In this highly interactive session, participants vie via Facebook to be crowned the brand that needs adjustment, then Josh and Kandi in fast forward fashion take them through their five step brand reinvention process. The lucky participants will walk away with a plan for their own brand revival... Read more.
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Moderated by:
Liz Gannes (All Things D)
Panelists:
Kevin Systrom (Instagram), Adam Rugel (Trazzler), Tim Roberts (Fitbit ), Tony Stubblebine (CrowdVine), Rabble Evan Henshaw-Plath (cuboxsa.com), Dom Sagolla (iPhoneDevCamp)
Average rating: ****.
(4.17, 6 ratings)
In March 2006, a small podcasting startup called Odeo launched a side project. You now know that side project as Twitter. Interestingly, Twitter is just one of the companies that came out of Odeo; seven employees-- or more than half the of the company-- went on directly to found other ventures, including Instagr.am, Square, Trazzler and CrowdVine. Read more.
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Product 2009
Buster Benson (Health Month)
Average rating: ***..
(3.38, 8 ratings)
Games simplify experiences for us. The recent gamification of life trend, by extension, simplifies LIFE for us. They push us through specific experiences that have been specially tailored for our entertainment. Lately, however, game designers have been pushing their luck to see how much they can craft games to their benefit, even if it sometimes conflicts with the players' best interests. Read more.
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Marketing 2002
Paul Smith (mPulse Media)
Average rating: ***..
(3.75, 4 ratings)
Social TV services and devices are proliferating. The next question is: What form will advertising take within these new experiences? How will content creators, distributors, agencies and brands participate? What are systemic obstacles and points of leverage that will drive these emergence dynamics? This session will introduce social TV and explore advertising opportunities in the medium. Read more.
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Duane Nickull (Adobe Systems)
Average rating: ***..
(3.44, 25 ratings)
Trying to understand which standards will be used and which are optimized for various types of tasks is difficult. This session breaks through the FUD in the industry to make a very pragmatic analysis of what the future may hold, when it might be best to use HTML5 features over Flash (and vice verse) and how JavaScript factors in. This session is not a "vs." and focuses on likely outcomes. Read more.
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Andy Smith (Vonavona Ventures)
Average rating: ***..
(3.31, 13 ratings)
Many workshops teach the mechanics of using Facebook, Twitter, LinkedIn and YouTube to compete in business. But few dive into the psychological insights that explain which social media strategies work and which don't. In this session, we'll pull back the curtain and help you understand the subtle elements of social media success. Read more.
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Conversations Alcove 4
Dan Shapiro (Sparkbuy Inc.)
Average rating: ****.
(4.50, 6 ratings)
Appstores are hell. Why fight it out hand to hand when you can work the system? We'll get in to the nitty gritty of how to build carrier relationships, close OEM sales, and score preloads. Names will be named--be ready to talk about your mobile plans and how to get them on the fast track. Read more.

1:00pm

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Matthew Carlson (Hot Studio Inc)
Average rating: ****.
(4.25, 12 ratings)
Digital Magazines for the iPad are changing the way readers interact with content. They merge the beauty of print with rich media, social networking and live data, all wrapped up in a UI that readers touch and play with. We’ll look at the iPad magazines that are doing it right, doing it wrong and doing it weird and show how to design for this new media. Read more.
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Ashwani Kumar (InMobi)
Advertising offers an excellent opportunity for developers to earn a living, but the industry has done little to educate on the real economics of the mobile advertising opportunity for developers. Read more.
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Product 2009
Cameron Gray (Mindflash)
Average rating: ***..
(3.43, 14 ratings)
Building software with a UX approach is more than just listening to users, companies must allow customers to participate in the evolution of the products they use. In this session, find out how learning from your users and working as an agile team can help you create the tools they actually need, rather than the features developers think are cool. Read more.
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Marketing 2002
Moderated by:
Josh Dreller (Fuor Digital)
Panelists:
Average rating: ***..
(3.40, 5 ratings)
The rise of the Social Web has been one of the biggest game changers in online advertising, yet marketers continue to struggle with how to best utilize and measure the impact of this channel. You engage with your consumers on Facebook, Twitter, and other social platforms, but that's just one piece of the puzzle. Read more.
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Rich Skrenta (Blekko)
Average rating: **...
(2.86, 7 ratings)
In this panel, Rich Skrenta, Cofounder and CEO of Blekko, will discuss the challenges technologists face in building a scalable platform that can crawl today’s Web – now an infinite number of pages littered with Spam and worse. Read more.
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Max McDonnell (Lonny Magazine), Michelle Adams (Lonny Magazine)
Average rating: **...
(2.67, 6 ratings)
The web is filled with pre-packaged solutions for online content delivery. From blogs to video to e-readers, we're constantly taught that general solutions are effective solutions. The truth is that no product designed for mass consumption can perfectly cater to a unique user base. Read more.
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Conversations Alcove 4
Kandice Cota (gotomedia & IPFranchise), Josh Levine (Great Monday)
Whether we like it or not the pace of all things new has forced us to get comfy with change or be a doormat for a disruptor. From the familiar to the unexpected disruptors are everywhere. What can visionaries who've upended industries teach us about business, trends, and thinking abut product innovation? Read more.

1:30pm

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Mike Kuniavsky (ThingM Corporation)
Average rating: ***..
(3.00, 3 ratings)
Session given by Mike Kuniavsky, founder, ThingM Corporation. Read more.
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Chris Hulls (Life360)
Average rating: ***..
(3.80, 15 ratings)
The potential of geolocation capabilities will extend beyond the social web (Foursquare, Places) and into mainstream use – geolocation services (grocery-shopping or family tracking apps) bringing geolocation home. This session will examine business and financial considerations of geolocation trends outside of the social arena, benefitting start-ups looking to capitalize on the phenomenon. Read more.
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Eva Galperin (Electronic Frontier Foundation)
Average rating: *....
(1.50, 2 ratings)
Eva Galperin from the EFF discusses the growing threat of "traitorware," the class of software and devices that work behind your back to betray your privacy. Notable examples include the Sony BMG rootkit, printer tracking dots, and locational metadata. This talk will dissect the differences between a cool new feature that will help your users and sneaky traitorware that will have them up in arms. Read more.
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Bryan Johnson (Braintree)
Average rating: ***..
(3.50, 2 ratings)
Accepting credit card payments is a critical requirement for any company that sells goods or services on its website--which, these days, is most companies. But doing so can be daunting and carries risk. Not only is the payments ecosystem complicated, it's also flooded with providers that have deceptive pricing and questionable business practices--including hoarding your data. Read more.
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Artur Bergman (Wikia/Fastly)
Average rating: *....
(1.00, 1 rating)
In beating the speed of lights negative effect on page load times we turn to Content Delivery Networks. Unfortunately the CDN industry is stuck in a 10 year old model with 10 year old technology. With the current focus on video they are not very responsive to what application and content sites now. This leads us to limit our use of CDNs to static images. Read more.
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Big Ideas 2010
Naval Ravikant (Investor, Venturehacks Co-Author)
Average rating: ****.
(4.00, 1 rating)
The rise of angel investors is part of a substantial, structural shift in power in Silicon Valley, with entrepreneurs gaining influence and prominence--and leverage. In this session, we'll look at the trends and their significance. http://www.youtube.com/watch?v=tjzDY9Z3HF0 - you can watch the preso here. Read more.

2:05pm

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Steve Heffernan (Brightcove, Video.js)
Average rating: ****.
(4.00, 14 ratings)
HTML5 is the future of web video. It's required to play video on many mobile devices including the iPhone, and with the release of Internet Explorer 9 coming this year, it will be supported by the majority of web users. This session will be an introduction to getting HTML5 video running on your own site. Read more.
2005
TBC
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Product 2009
Gil Elbaz (Factual)
Average rating: ***..
(3.33, 3 ratings)
Many companies face a key challenging in the era of "Big Data": getting access to good, accurate data at a reasonable price. In my talk, I intend to discuss the challenge of finding and integrating good data; the tools and techniques for maintaining it (some manual, some machine-based); and the potential of crowdsourcing and other open data models to enhance and transform the data landscape. Read more.
2002
TBC
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Clay Loveless (Mashery)
Average rating: ***..
(3.33, 9 ratings)
As OAuth continues to grow as popular standard, API providers and developers need guidance for a successful OAuth rollout. Clay Loveless, Mashery Chief Architect, has helped many customers implement OAuth in their APIs, and has worked with developers integrating OAuth into their apps. His talk will provide a roadmap of pitfalls to avoid and best practices to follow for the OAuth workflow. Read more.
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Victoria Harres (PR Newswire)
Average rating: ****.
(4.50, 8 ratings)
You set up your brand Twitter account. Maybe it was part of a larger strategy or maybe it was a task you assigned to an intern because everyone said your company "needed to be on Twitter." Read more.
Sponsors
  • Bundle
  • Microsoft Corporation
  • Rackspace Hosting
  • .CO
  • Serve (amex)
  • Tagged
  • Berlin Partner
  • IBT
  • OpenSRS
  • PR Newswire
  • RIM
  • SoftLayer
  • StrataScale Inc.
  • TokBox

Ally Parker
aparker@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

View a complete list of Web 2.0 Expo contacts.