Your business started as an idea. Look around you. Your clothes, language, furniture, house, city, and nation all began as visions in other minds. If you have an idea for something what you really mean is you want to change the world in some way. You might not be able to change the entire world, but what is “the world” anyway? It is simply all of the ideas of all our ancestors.
Your business communication is key to getting traction for ideas, and people who learn to master communication rise faster than their peers, reach more customers than their competitors, and turn causes into a groundswell.
Persuasion expert Nancy Duarte, CEO of Duarte Design, will demonstrate how to build meaningful connections that compel people to take action. Her groundbreaking work details a new way of structuring business presentations in order to connect with any audience.
Changing the world starts with transforming an audience and an audience will only change if you resonate with them.
In this session, you will learn:
Since 1988, Nancy Duarte’s firm has created over a quarter of a million presentations. As one of the largest woman-owned businesses in Silicon Valley, her experience working with global companies and thought leaders has influenced the perception of some of the world’s most valuable brands and many of humanity’s common causes: Apple, Cisco, Food Network, Facebook, GE, Google, Al Gore, HP, Nokia, TED, Twitter, and World Bank.
Fascinated by presentations as the most powerful persuasive medium, she determined to crack the code on why some presentations are riveting and others are unbearable, in Fall 2010 she released Resonate-Present Visual Stories that Transform Audiences which identifies hidden story structures inherent in great communication. In 2008 she authored the award-winning book slide:ology-The Art and Science of Creating Great Presentations where over 20 years of experience was distilled into visual communication best practices.