Building a great product is just part of it. A launch needs to have marketing, press, early adopters who will vouch for the product and a million other things that need to line up. Rashmi and Ross will share lessons from SlideShare’s recent launch of Zipcast and lead a discussion about how to do great launches.
Rashmi Sinha is cofounder and CEO for SlideShare, the world’s largest professional sharing site. SlideShare is growing rapidly (more than 28 million monthly uniques) letting everyone from marketers, speakers and educators share and connect with others.
Before SlideShare, Rashmi cofounded another startup – MindCanvas – a gamelike survey platform. Rashmi has a PhD from Brown University and has experience working with search engines and recommender systems at UC Berkeley. She is a frequent speaker at conferences such as Web 2.0 Expo and Future of Web Apps. She writes a blog at rashmisinha.com about running a startup and social software.
Ross Mayfield is the Vice President of Business Development at SlideShare, developing strategic partnerships and helping organizations engage with the world’s largest professional sharing community. He has been an advisor to SlideShare since its founding. He is also currently Chairman & Co-founder of Socialtext, the Enterprise Social Software pioneer, and was the founding CEO. Previously, Mayfield Co-founded and served as President of RateXchange, a publicly traded B2B commodity exchange for telecommunications. He served as VP of Marketing for a Fujitsu spinout and Marketing Director of the largest privately held telecommunications group in Eastern Europe, founded an ISP, and a web-design company. Mayfield is a former advisor to the Office of the President of Estonia and began his career in the non-profit sector. He holds a B.A. in Political Science from the University of California at Los Angeles and completed the Management Development for Entrepreneurs (MDE) program of the Anderson School of Business. A noted social software pioneer, he blogs at http://ross.typepad.com. This is Ross’s SlideShare profile. And you can reach him at firstname.lastname@example.org.
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