To thrive in the business world today, you must rapidly create newer and better products and experiences—more engaging, more what people want or like. But how do know how people feel? You can already track their clicks, but how do you know that you’re connecting with them emotionally?
In this session, Rosalind Picard of MIT Media Lab and Co-Founder of Affectiva, and David Berman, CEO of Affectiva will demonstrate and let participants try out new technologies for unobtrusively and objectively capturing emotional data whether online (shopping, viewing media, playing games, or receiving customer service) or away from the screen – even shopping in a traditional store or testing a product at home.
Technologies include 1) the Q™ Sensor, a wireless biosensor worn on the wrist,palm, or leg that logs data continuously and displays the data on a cell phone or laptop, 2) Affdex, a cloud-based technology for recognizing facial expressions and head movements, and 3) the MIT Media Lab’s new Cardiocam for reading heart rate using an ordinary webcam.
We’ll discuss ways these new technologies can help advance efforts to better understand customers and create improved products and services.
Professor Rosalind W. Picard, Sc.D. is founder and director of the Affective Computing Research Group at the Massachusetts Institute of Technology (MIT) Media Laboratory, co-director of the Things That Think Consortium, the largest industrial sponsorship organization at the lab, and leader of the new and growing Autism & Communication Technology Initiative at MIT. She is co-founder, chief scientist and chairman of Affectiva, Inc., making technology to help measure and communicate emotion.
Picard holds a bachelor’s degree in electrical engineering with highest honors from the Georgia Institute of Technology, and master’s and doctorate degrees, both in electrical engineering and computer science, from the Massachusetts Institute of Technology (MIT). Prior to completing her doctorate at MIT, she was a Member of the Technical Staff at AT&T Bell Laboratories where she designed VLSI chips for digital signal processing and developed new methods of image compression and analysis. In 1991 she joined the MIT Media Lab faculty. She became internationally known for constructing mathematical texture models for content-based retrieval of images, for creating new tools such as the Photobook system, and for pioneering methods of automated search and annotation in digital video. She is author of the award-winning book Affective Computing, which was instrumental in starting a new field by that name. Picard has been awarded dozens of distinguished and named lectureships internationally and in 2005 was honored as a Fellow of the IEEE for contributions to image and video analysis and affective computing.
The author of nearly two hundred scientific articles and chapters in multidimensional signal modeling, computer vision, pattern recognition, machine learning, human-computer interaction, and affective computing, Picard is an international leader in envisioning and inventing innovative technology. She holds multiple patents, having designed and developed a variety of new sensors, algorithms, and systems for sensing, recognizing, and responding respectfully to human affective information, with applications in autism communication, human and machine learning, health behavior change, marketing, advertising, customer service, and human-computer interaction.
Picard interacts regularly with industry and has consulted for companies such as Apple, AT&T, BT, HP, i.Robot, and Motorola. She is a popular keynote speaker, and her group’s achievements have been featured in forums for the general public such as The New York Times, The London Independent, National Public Radio, Scientific American Frontiers, ABC’s Nightline and World News Tonight with Peter Jennings, Time, Vogue, Wired, Voice of America Radio, New Scientist, and BBC’s “The Works” and “The Big Byte.” Picard lives in Newton, Massachusetts with her husband and three energetic sons.
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