You set up your brand Twitter account. Maybe it was part of a larger
strategy or maybe it was a task you assigned to an intern because everyone
said your company “needed to be on Twitter.”
Your Twitter audience is growing. Clients have found you and are using that
channel to communicate with you. They ask about products. They ask for help.
They expect you to continue to offer interesting tweets day after day. They
want to have human conversations with your brand!
So how do you scale to serve your growing Twitter audience and the demand it
In this session, we’ll discuss the hats the brand twitterer often is
required to wear (customer service, sales, marketing, PR, helpdesk), the
strategies a growing Twitter account needs to consider, editorial
guidelines, building a team, and the challenges of connecting the dots
within the organization.
Vicky is the voice and team leader behind @PRNewswire. She also manages other Twitter properties and strategies for the company. Vicky is fascinated by and regularly speaks and writes about how professionals adapt to and leverage the digital social layer that is quickly blanketing human existence.
Vicky leads PR Newswire’s Audience Development team, which focuses on increasing the visibility of PR Newswire customer content. The team also is responsible for growing the use of PR Newswire’s industry-leading distribution networks and platforms, including PR Newswire for Journalists and ProfNet.
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