So you’ve hired a Community Manager, now what? Come discuss how organizations big and small can leverage investments in community management and social media. How do you prevent a community manager from becoming a “social media help desk employee.” How can 1 person or a small team of people really impact and grown an online audience? How do these direct relationships with consumers effect other online partnerships and marketing channels (such as affiliates, search marketing, etc). It takes a village to build online community—how are your structuring your village?
A pacesetter in digital media for nearly 15 years, Stephanie Agresta is EVP, Managing Director of Social Media for the global public relations firm Weber Shandwick, where she focuses on social media strategy and partnerships in addition to consulting with key accounts.
In the course of her career, Stephanie has been instrumental to developing digital media initiatives for major brands such as Microsoft, Windows Phone, PepsiCo, Hewlett Packard and P&G.
Prior to joining Weber Shandwick, Stephanie served as EVP, Digital Strategy and Social Media for Porter Novelli. Her accomplishments in this role included leading the effort to become Digital Agency of Record for Bel Brands. She also secured AOR relationships with Blog World and New Media Expo, as well as partnerships with Twestival, Internet Week and Social Media Week, for which she serves on the Global Advisory Board.
In 2004 Stephanie founded Stephanie Agresta Consulting, a digital media and marketing firm that forged partnerships with noted digital thought leaders and emerging technology companies. In 2008 she launched “Bloggers Lounge,” a networking hub for digital media influencers at the SXSW Music and Media Conference. She also partnered with Brian Solis, author of P.R. 2.0, to found the social media event brand The TechSet.
Stephanie began her career with iVillage.com, one of the first sites to build an online community. She went on to hold prominent sales, marketing and business development roles with Internet powerhouses such as Barnes & Noble, Register.com and SpaFinder.
A popular speaker at industry events, Stephanie has sat on panels at Web2Expo, Blog World, BlogHer, SXSW and Mashable conferences. She was recently appointed to the Board of Directors of the Social Media Advertising Consortium (SMAC), where she serves alongside executives from Ford, IBM, Intel, Pepsico and Razorfish.
Stephanie was named to PR Week’s “40 Under 40” for 2010. Her first book, Perspectives on Social Media Marketing, co-authored with B. Bonin Bough of Pepsico, was released in October 2010.