The Power of Social Commerce

Stephanie Agresta (Weber Shandwick)
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Many profitable e-tailers have almost 15 years experience
understanding the power of online purchasing. But the online shopping
experience is fundamentally changing. As the worlds of social media
and online purchasing collide, social commerce is becoming a dominant,
successful approach. The ease and frequency of consumer interaction
has made sharing deals, shopping tips and online bargain hunting a
group affair—a truly different mode than the solo shopper. The
effects are multiple:

  • More effective couponing and online sampling
  • Larger online shopping baskets
  • Buzz on new product launches
  • Improved customer service
  • Trackable ROI for social media efforts

The rise of sites like Groupon and Living Social and the launch of
Facebook Commerce are all critical to understanding how social media
is changing e-commerce today. This session will cover fundamentals of
the space as well as provide recent case studies on successful
campaigns.

Photo of Stephanie Agresta

Stephanie Agresta

Weber Shandwick

A pacesetter in digital media for nearly 15 years, Stephanie Agresta is EVP, Managing Director of Social Media for the global public relations firm Weber Shandwick, where she focuses on social media strategy and partnerships in addition to consulting with key accounts.

In the course of her career, Stephanie has been instrumental to developing digital media initiatives for major brands such as Microsoft, Windows Phone, PepsiCo, Hewlett Packard and P&G.

Prior to joining Weber Shandwick, Stephanie served as EVP, Digital Strategy and Social Media for Porter Novelli. Her accomplishments in this role included leading the effort to become Digital Agency of Record for Bel Brands. She also secured AOR relationships with Blog World and New Media Expo, as well as partnerships with Twestival, Internet Week and Social Media Week, for which she serves on the Global Advisory Board.

In 2004 Stephanie founded Stephanie Agresta Consulting, a digital media and marketing firm that forged partnerships with noted digital thought leaders and emerging technology companies. In 2008 she launched “Bloggers Lounge,” a networking hub for digital media influencers at the SXSW Music and Media Conference. She also partnered with Brian Solis, author of P.R. 2.0, to found the social media event brand The TechSet.

Stephanie began her career with iVillage.com, one of the first sites to build an online community. She went on to hold prominent sales, marketing and business development roles with Internet powerhouses such as Barnes & Noble, Register.com and SpaFinder.

A popular speaker at industry events, Stephanie has sat on panels at Web2Expo, Blog World, BlogHer, SXSW and Mashable conferences. She was recently appointed to the Board of Directors of the Social Media Advertising Consortium (SMAC), where she serves alongside executives from Ford, IBM, Intel, Pepsico and Razorfish.

Stephanie was named to PR Week’s “40 Under 40” for 2010. Her first book, Perspectives on Social Media Marketing, co-authored with B. Bonin Bough of Pepsico, was released in October 2010.

Sponsors
  • Bundle
  • Microsoft Corporation
  • Rackspace Hosting
  • .CO
  • Serve (amex)
  • Tagged
  • Berlin Partner
  • IBT
  • OpenSRS
  • PR Newswire
  • RIM
  • SoftLayer
  • StrataScale Inc.
  • TokBox

Ally Parker
aparker@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

View a complete list of Web 2.0 Expo contacts.