Twitter and Facebook may be all the rage, but what else can you do to round out your social media strategy? Are you wondering what’s new in digital marketing? How can you attract more customers to your product, platform, or services? Come to this session for detail on new products and technologies entering the marketplace that you can utilize – from artificial intelligence and intuitive content generation, to do-it-yourself tools that will help your social and digital marketing campaigns drive more customers to your company. Presented will be alpha, beta, and upcoming technologies and services, and more. These technologies have been used and assessed by Lauren Cooney – a 3rd party that has no affiliation with these companies or products and therefore will present the “real deal” on the best of the best.
Lauren Cooney has over ten years of experience with digital & social media marketing, product management, technical marketing, and building development communities. She has led strategy, social media & digital efforts, as well as product management and marketing in various roles in enterprise software companies such as Microsoft, IBM, and currently, Juniper Networks as their Director of Developer Evangelism. She also sits on the Advisory Board of the Web 2.0 Expo.
Cooney has extensive experience with product launches and GTM plans, as well as driving both technical and business users to technologies, platforms, and products. She has worked with Java, PHP, Ruby, and .NET developers on several products from alpha to GA stages. From bootstrapping marketing plans to executing on large multi-million dollar launches, she’s delivered on success across the board. For more information and her full bio, please visit cooney.typepad.com or www.twitter.com/lcooney.
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