Games are infiltrating every aspect of daily life. Early-on, “gamification”
meant adding simple game mechanics like points, badges and leaderboards to
websites and apps. But that’s not what makes games truly compelling. Good
games take players on a journey, giving them something the learn and master.
Smart companies are creating game-like digital systems that shape real-world
behavior, using a blend of intrinsic and extrinsic motivations. In this
short talk, we’ll cover 7 Core Concepts for Smart Gamification, and learn to
“think like game designers” so we can develop more engaging products and
The 7 Core Concepts:
Amy Jo Kim is an internationally recognized expert in online social architecture. She has designed social architecture for Electronic Arts/Maxis/Origin, Digital Chocolate, MTV/Harmonix, eBay, There.com, Yahoo!, and others. Her influential book Community Building on the Web (published 2000), translated into 7 languages, is required reading in universities and game companies around the world. She has a PhD in Behavioral Neuroscience from University of Washington, and a BA in Experimental Psychology from UCSD.