The New Trendsetters: Utilizing the Power of Social to Change Fashion

Susan Gregg Koger (
Keynote Keynote Room - 3rd Level
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As building an engaged community becomes top of mind for many retail brands, Susan Gregg Koger, founder of, explores how the company has managed to build a strong community via social networks and how the skyrocketing fashion retailer plans to build a social shopping site that continues to empower their customer base and change the fashion industry.

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Susan Gregg Koger

Susan Gregg Koger is the Chief Creative Officer and Co-Founder of ModCloth, an online retailer selling independent designer fashion and decor with a highly engaged following of millions of female shoppers. Susan started ModCloth when she was just 17, taking her love of thrifting to start an online business. ModCloth was operated out of dorm rooms and basements for four years, and after graduating from Carnegie Mellon University in 2006, Susan and husband/co-founder Eric Koger, made the decision to expand and sell vintage-inspired clothing from talented indie designers all over the world. Today ModCloth has grown into a thriving business of over 250 employees, and the company has since gained attention for its dedication to customer engagement on the site, as well as for being a vanguard in the social media sphere. Their goal is to democratize fashion and build a social shopping community that empowers both indie designers and customers. Susan was recognized by Inc. Magazine as the ”#2 Top Entrepreneur under 30 ” and named to BusinessWeek’s 2010 list of the “Best Young Tech Entrepreneurs.” Susan is living her dream and now she has made it her mission to build a community that allows her customers to do the same.

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