A year has passed since the release of Apple’s iPad, and with it, new opportunities for developers, content publishers, and entrepreneurs, have clearly emerged. We now have a proven market for a third type of mobile, Internet-enabled device – more intimate than a laptop and more expansive than a smartphone. In a follow-up to his 2010 Web 2.0 Expo talk, “iPad: Mobile Computing Redefined,” Raven looks back on the first year of the iPad – its successes and failings, as well as a look forward to Apple’s new hardware and software technologies and their inevitable impact on the market. 2011 will be an even bigger year for the consumer tablet sector, with additional hardware players, continued app and services innovation, and a more mainstream, global market for these devices.
Raven Zachary is President of Small Society, working with big brands, established companies, investors, and startups on iOS strategy and product development for the iPhone, iPad, and iPod touch. Raven directed the Obama ’08 for iPhone application for the Obama Campaign in 2008, and has worked with companies such as Whole Foods Market, Zipcar, Amazon, and The Democratic Party on iOS application initiatives. He is the founder of iOSDevCamp, an not-for-profit iOS developer conference. Raven is regularly quoted by the press about the iOS market and is a frequent conference speaker on the topic.
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