You know metrics are important. But running a data-driven company can
feel like a black-box exercise. Are you measuring the same things that
your competitors and peer companies are? How do your numbers stack up?
Cindy Alvarez will share benchmark data and insights drawn from
looking at anonymized data across the KISSmetrics customer base.
Cindy Alvarez is the author of Lean Customer Development: Building Products Your Customers Will Buy, and Director of User Experience for Yammer (a Microsoft company). She has over a dozen years’ experience leading design, product management, user research, and customer development for startups, and is currently using that background to drive intrapreneurial change within Microsoft. She tweets as @cindyalvarez.