There are web startups. There are mobile startups. There are consumer
electronics startups. What happens when you mix them all together? The
session will cover lessons learned in creating a business based on
integrating all of these technologies into a unified product experience.
At Fitbit we have spent three years deeply exploring these issues while
creating a tiny connected tracking device that measures your activity and
sleep. We’ll cover topics such as developing hardware with minimal capital,
team building, optimizing the user experience and impact on customer
Tim is the VP, Interactive at Fitbit, responsible for the digital experience that works with the hardware. Previously Tim has been a founding member of such projects as Infectious, Twitter, Odeo and Bigstep. He has also made some good looking products at places such as Yahoo!, Netscape and Organic Online.
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