There are web startups. There are mobile startups. There are consumer electronics startups. What happens when you mix them all together? The session will cover lessons learned in creating a business based on integrating all of these technologies into a unified product experience.
At Fitbit we have spent three years deeply exploring these issues while creating a tiny connected tracking device that measures your activity and sleep. We’ll cover topics such as developing hardware with minimal capital, team building, optimizing the user experience and impact on customer acquisition.
Tim is the VP, Interactive at Fitbit, responsible for the digital experience that works with the hardware. Previously Tim has been a founding member of such projects as Infectious, Twitter, Odeo and Bigstep. He has also made some good looking products at places such as Yahoo!, Netscape and Organic Online.
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