The web is filled with pre-packaged solutions for online content delivery. From blogs to video to e-readers, we’re constantly taught that general solutions are effective solutions. The truth is that no product designed for mass consumption can perfectly cater to a unique user base. In this session, Lonny Magazine’s Michelle Adams and Max McDonnell will walk attendees through the construction of an online magazine platform that demonstrated drastically increased reading times and interactivity by ignoring general e-media practices and specializing to it’s users specific needs and preferences.
Attendees will learn: