How to Ignore Best Practices and Listen to Your Customers

Max McDonnell (Lonny Magazine), Michelle Adams (Lonny Magazine)
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The web is filled with pre-packaged solutions for online content delivery. From blogs to video to e-readers, we’re constantly taught that general solutions are effective solutions. The truth is that no product designed for mass consumption can perfectly cater to a unique user base. In this session, Lonny Magazine’s Michelle Adams and Max McDonnell will walk attendees through the construction of an online magazine platform that demonstrated drastically increased reading times and interactivity by ignoring general e-media practices and specializing to it’s users specific needs and preferences.

Attendees will learn:

  • The benefits of creating and using specialized solutions over pre-packaged products.
  • How to effectively filter sparse user feedback

Max McDonnell

Lonny Magazine

Photo of Michelle Adams

Michelle Adams

Lonny Magazine

Sponsors
  • Bundle
  • Microsoft Corporation
  • Rackspace Hosting
  • .CO
  • Serve (amex)
  • Tagged
  • Berlin Partner
  • IBT
  • OpenSRS
  • PR Newswire
  • RIM
  • SoftLayer
  • StrataScale Inc.
  • TokBox

Ally Parker
aparker@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

View a complete list of Web 2.0 Expo contacts.