Hacking Google Analytics to Track Arbitrary Data - CANCELLED!

Artur Bergman (Wikia/Fastly)

Track page speed, ad inventory, browser width/height and errors? All that is possible by realizing that Google Analytics lets you feed in arbitrary data and then allowing you to slice it to get new insights.

I’ll cover to interface with Google Analytics by creating fake URLs as well as using custom variables with examples on:

  • Page load speed
  • External resources
  • Global load balancing effectiveness
  • Browser width/heigh (versus screen size)

As well as some insight into what we have found out by tracking these things. (Fastest browser, impact of page speed to exit rate)

Also learn how to use advanced segments, custom reports and the API to make sense of the data.

Photo of Artur Bergman

Artur Bergman

Wikia/Fastly

Artur Bergman, hacker and technologist at-large, is the VP of Engineering and Operations at Wikia. He provides the technical backbone necessary for Wikia’s mission to compile and index the world’s knowledge. He is also an enthusiastic apologist for federated identity and a board member of the OpenID Foundation. In past lives, he’s built high volume financial trading systems, re-implemented Perl 5’s threading system, wrote djabberd, managed LiveJournal’s engineering team, and served as operations architect at Six Apart. His current interests extend to encompass semantic search, large scale infrastructure, open source development, federated instant messaging, neurotransmitters, and the future of cyborgs.

Sponsors
  • Bundle
  • Microsoft Corporation
  • Rackspace Hosting
  • .CO
  • Serve (amex)
  • Tagged
  • Berlin Partner
  • IBT
  • OpenSRS
  • PR Newswire
  • RIM
  • SoftLayer
  • StrataScale Inc.
  • TokBox

Ally Parker
aparker@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

View a complete list of Web 2.0 Expo contacts.