You know that research is essential to understanding your users and creating better experiences. Your organization has conducted usability tests, interviewed customers, and sent out dozens of surveys—but how do you pull it all together and create a holistic UX Strategy? Design Ethnographer Kelly Goto shares rapid, combined research methods that tap into what you already know to add to your UX toolbox today. From analytics to usability testing to rapid contextual research, Kelly will explain how to apply mixed-method research to paint a dimensional look at your end user’s needs and desires—and to create contextual personas that dive into the deeper side of the user’s emotional experience. Bring your team and engage in this lively, hands-on workshop with real world examples and a lot of how-to skills to bring back to your organization and immediately apply.Session Takeaways
As an evangelist for design ethnography, Kelly Goto is dedicated to understanding how real people integrate products and services into their daily lives.Goto is a sought-after international keynote lecturer and author on the topics of web and mobile strategies, usability, and design ethnography. Her book, Web Redesign 2.0: Workflow that Works has been translated into 14 languages and is an established standard for workflow methodologies and user-centered design principles worldwide.
Kelly is principal of gotomedia, LLC, a global leader in research-driven, people-friendly interface design for web, mobile and product solutions for clients including Seiko Epson Japan, Adobe, VeriSign, Nokia, WebEx and CNET. For the past 20 years, she has worked in the digital media industry launching brands and initiatives for Toyota, Paramount, Infiniti, Sony Pictures, Warner Bros. Online, and Wells Fargo Online. Kelly’s focus on cross cultural studies, mobile devices and interfaces have cumulated in the formation of a global research network with partnerships based on Finland, Spain, New Zealand and China.
Kelly is a former President of the AIGA Center for Brand and is a member of San Francisco’s Bay CHI Usability Organization. She is also the editor of gotomobile.com, a highly regarded online publication focusing on mobile user experience. When not tethered to her laptop, Kelly enjoys spending time with husband Skip and new daughter Kirin, working virtually and living free.
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