PlayFirst chief executive Mari Baker will highlight how a leading single-player game company effectively transitioned to emerging growth platforms like mobile and social. Over the past months, PlayFirst successfully migrated it’s much-loved brands, including Diner Dash, to become top-selling games in the Apple App Store. What compelled the shift in strategy? What steps did PlayFirst take to make this happen? What were the lessons learned? What market data did PlayFirst use to guide it’s way? And what’s ahead as PlayFirst continues riding the new wave of social and mobile. Baker will frame her remarks with real examples based on PlayFirst’s proven expertise in building engaging entertainment.
Mari Baker is president and CEO of PlayFirst, Inc. PlayFirst’s mission is to deliver delightful play to everybody, every day. Over 550 million people have played PlayFirst’s hit franchise, Diner Dash.
Prior to PlayFirst, Mari was CEO of Navigenics, a company she helped incubate while an executive-in-residence at the venture capital firm, Kleiner Perkins Caulfield and Byers. Previously, as president and CEO of BabyCenter, an online site for moms, Mari drove market leading growth and managed the eventual acquisition by Johnson & Johnson. Mari established herself as a premier consumer marketer at Intuit where she built Quicken into the world’s most popular personal finance software. Mari currently serves as an emeritus trustee of Stanford University and director of Cozi Group, Inc. She has been recognized in the San Mateo County Women’s Hall of Fame, Fortune’s list of Silicon Valley’s Most Influential Women, and Advertising Age’s Top 100.
Mari is a graduate from Stanford University and holds degrees in economics and sociology.
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