Moving Into Mobile and Social

Mari Baker (PlayFirst, Inc.)
Keynote Keynote Room - 3rd Level
Please note: This and all other keynotes will be live streamed and recorded.
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(2.39, 23 ratings)

PlayFirst chief executive Mari Baker will highlight how a leading
single-player game company effectively transitioned to emerging growth
platforms like mobile and social. Over the past months, PlayFirst
successfully migrated it’s much-loved brands, including Diner Dash, to
become top-selling games in the Apple App Store. What compelled the
shift in strategy? What steps did PlayFirst take to make this happen?
What were the lessons learned? What market data did PlayFirst use to
guide it’s way? And what’s ahead as PlayFirst continues riding the
new wave of social and mobile. Baker will frame her remarks with real
examples based on PlayFirst’s proven expertise in building engaging

Photo of Mari Baker

Mari Baker

PlayFirst, Inc.

Mari Baker is president and CEO of PlayFirst, Inc. PlayFirst’s mission
is to deliver delightful play to everybody, every day. Over 550
million people have played PlayFirst’s hit franchise, Diner Dash.

Prior to PlayFirst, Mari was CEO of Navigenics, a company she helped
incubate while an executive-in-residence at the venture capital firm,
Kleiner Perkins Caulfield and Byers. Previously, as president and CEO
of BabyCenter, an online site for moms, Mari drove market leading
growth and managed the eventual acquisition by Johnson & Johnson. Mari
established herself as a premier consumer marketer at Intuit where she
built Quicken into the world’s most popular personal finance software.
Mari currently serves as an emeritus trustee of Stanford University
and director of Cozi Group, Inc. She has been recognized in the San
Mateo County Women’s Hall of Fame, Fortune’s list of Silicon Valley’s
Most Influential Women, and Advertising Age’s Top 100.

Mari is a graduate from Stanford University and holds degrees in
economics and sociology.

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Roel Zylstra
04/01/2011 11:15am PDT

This was not only one of the most moronic speeches I saw at Web 2.0, it was of the worst speeches I’ve EVER seen. No one who went to the conference will be able to use, or be inspired by, anything this woman said.

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David Greenholtz
03/30/2011 9:15am PDT

Will there be a link shared for this presentation? Thanks!

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