Many workshops teach the mechanics of using Facebook, Twitter, LinkedIn and YouTube to compete in business. But few dive into the psychological insights that explain which social media strategies work and which don’t. In this session, we’ll pull back the curtain and help you understand the subtle elements of social media success. We’ll discuss the science of social persuasion, the strategies and tactics used by companies and causes that have successfully harnessed social media toward a specific goal, and we’ll explore:
The workshop provides a roadmap for infectious action.
An experienced tech marketer, Andy Smith is a Principal of Vonavona Ventures where he advises and bootstraps technical and social ventures with guidance in marketing, customer strategy and operations. Over the past 20 years, he has served as an executive in the high tech industry leading teams at Dolby Labs, BIGWORDS, LiquidWit, Intel, Analysis Group, Polaroid, Integral Inc. and PriceWaterhouseCoopers.
As a guest lecturer at Stanford’s Graduate School of Business, Andy speaks on social technology, engineering virality, and brand building, with a focus on applying technology to address real problems. He is a contributor to GOOD Magazine, where he writes on businesses that embrace and integrate a social mission. He has also spoken at World 50, Marketing Week, Intel, TechCore and Interbrand, and is on the boards of 140 Proof, ProFounder, LIF Brands, EveryWun, and One Family One Meal.
A permanent transplant to the Bay Area from New Jersey, Andy has studied in The Parthenon, lived in a converted South African prison, and counts a regiment of Windsor Castle’s Scots Guards among his friends. Andy’s a gardener, gadgeteer and a serious tech geek and also the creator of “The No Cookie Diet” which he’s still on two years later. Once bumped from a flight that tragically crashed, he has since learned to accept travel mishaps, and most everything else, with equanimity.
Andy earned his MBA at UCLA’s Anderson School and holds an Economics degree from Pomona College.
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