Creating Infectious Action

Jennifer Lynn Aaker (Stanford University’s Graduate School of Business)
Keynote Keynote Room - 3rd Level
Please note: This and all other keynotes will be live streamed and recorded.
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How do you connect meaning to social media to create impact? This keynote draws from psychological insights on happiness, storytelling principles and design-thinking methodology to reveal why some movements and brands take off when they harness social media—and why others don’t.

Photo of Jennifer Lynn Aaker

Jennifer Lynn Aaker

Stanford University’s Graduate School of Business

A social psychologist and marketer, Jennifer Aaker is the General Atlantic Professor of Marketing at Stanford University’s Graduate School of Business. Her research spans time, money and happiness. She focuses on questions such as: What actually makes people happy, as opposed to what they think make them happy? How do small acts create significant change, and how can those effects be fueled by social media? She is widely published in the leading scholarly journals in psychology and marketing, and her work has been featured in a variety of media including The Economist, The New York Times, Wall Street Journal, Washington Post, BusinessWeek, Forbes, CBS MoneyWatch, NPR, Science, Inc, and Cosmopolitan.

A sought-after teacher in the field of marketing, Professor Aaker teaches in many of Stanford’s Executive Education programs as well as MBA electives including Building Innovative Brands, How to Tell a Story, and The Power of Social Technology. Recipient of the Distinguished Teaching Award, Citibank Best Teacher Award, George Robbins Best Teacher Award and both the Spence and Fletcher Jones Faculty Scholar Awards, she has also taught at UC Berkeley, UCLA and Columbia.

A homegrown Californian, Jennifer has studied at the Sorbonne, and counts winning a dance-off in the early 1980’s among her most impressive accomplishments.

For more information, visit Jennifer’s Faculty Page at Stanford.

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Comments

Elena Villagran
03/28/2011 4:33pm PDT

I am a western medicine doctor and a healer is looking for help to create her personal brand, generate her personal brand awareness, and market her personal brand to customers through social media tools and tactics. What are the most powerful tools and resources that I should use?

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