Your brand has hundreds of locations, multiple products, and/or a diverse consumer base. You have a mandate to grow your presence on Facebook. But what should it cost, what strategies are most appropriate for your brand, and what should you expect?
In this session, we’ll reveal how Facebook determines what shows up on your users’ walls and how to leverage that understanding for your brand’s growth. Topics we’ll cover:
What are the most effective strategies in Facebook ads? How much is a Facebook fan worth and how do you accurately measure this? When should you create multiple pages versus just have one page with multiple tabs? How to segment users by fans, friends of fans, and prospects—then message them differently. Which app combos are most appropriate for various situations? What are good benchmarks for cost, timeframe, and results?
Dennis Yu is CEO of BlitzLocal, which does local advertising for professional service firms and franchised companies.
Prior to BlitzLocal, Dennis spent 4 years at Yahoo! doing analytics and Pay-Per-Click advertising, as well as 3 years at American Airlines performing internet marketing. He has degrees in Finance and Economics from Southern Methodist University and the London School of Economics.
Justin Kistner leads the development of Webtrends Facebook Analytics and is the public face for Webtrends’ social media initiatives. Kistner joined Webtrends from Voce Communications, where he helped architect social strategy for clients such as Intel and Oracle. He previously spent time as a Social Engagement Coordinator at Jive Software, and was the owner of Metafluence, Inc. – an independent web presence consultancy.
In addition to his role at Webtrends, Kistner organizes Beer and Blog – a blogging meet up hosted in 18 cities from Portland to Tokyo. Kistner also holds a bachelor degree in advertising from the University of Oregon.
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