
This workshop is for people who have Internet-based business ideas and would love to launch them, but don’t know how to code. Absolutely no coding is required or necessary at this stage!
In this workshop, we’ll provide you with specific methodology and recommend free/inexpensive tools you can use to test and start your business. We’ll discuss business ideas and apply these methods to them. Bring a specific internet business idea you can share, and we may choose yours as an example in our workshop.
We’ll cover how to quickly launch a business idea without coding anything, how to market it, and how to measure your early-stage success. We take Steve Blank’s customer development philosophy and walk you through the online tools you need to execute on validating your startup idea.
The end goal of this workshop is for you to be able to walk away with a solid understanding of how to start your Internet business now that you have the online tools to help you validate your idea and test it online.
Elizabeth is an internet marketer and backend programmer, who in the last five years has done marketing for startups and was a marketing manager at Google.
Prior to becoming a marketer, Elizabeth wrote backend code for startups during the rise and fall of the dot com era.
Elizabeth holds a B.S. in Electrical Engineering from Stanford and an MBA from MIT Sloan.
Jennifer is a graphic and web designer, who in the last 15 years has developed graphics and frontend user interfaces for other startups, athletes, universities, orchestras, and of course for Shiny Orb and DressMob.
Jennifer holds a B.A. in Chemistry and Physics from Harvard and a Ph.D from MIT in Materials Science where she held the National Science Foundation fellowship and the Bell Labs fellowship.
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Ally Parker
aparker@techweb.com
Kaitlin Pike
(415) 947-6306
kpike@techweb.com
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Comments
Enjoyed this workshop immensely. It provided some really simple and useful tips and tools to build your prototype. It attracted a good audience and it was fun working on the strategy exercise with my team.
For me, this was a very useful workshop. I especially liked the list of existing online services like mturk.com and weebly.com which allow you to prototype and test a concept quickly.
Nice framework—probably the most efficient and practical approach I’ve heard from any of the ‘lean startup’ thinkers. The real challenge is of course to build a defensible business out of a validated idea, but they teach some of the fastest ways to get to that question. Looking forward to seeing what Jennifer and Elizabeth do with LaunchBit!
@David: note that the slides are also available above if not via Slideshare.
I’ve posted the slides on slideshare here: www.slideshare.net/dunkhipp...
Hey, is there a slideshare link for this presentation? Thanks!
Really good method to test your idea, especially if you are a business co-founder without a tech.
Some good methodology and exercises diluted a little by weak case studies.