We’ll describe a number of persuasive techniques that are perfect for mobile applications, explain their psychology and show you how to use them properly. We’ll go through case studies of popular mobile apps, discussing which persuade users to change their behavior, which are fundamentally flawed and the top changes ineffective apps could make to improve their impact. We’ll explain the 3 best persuasive communication styles to use in mobile apps and cover the science of how your brain makes decisions so you can persuade both rational and emotional sides of the brain.
We’ll end with some inspiring and thought provoking discussion, including examples like:
As an entrepreneur and founder/CEO of AlterActions.org, Kendra builds persuasive technology tools for healthy behavior change. Her tools combine the latest research in neuroscience and the psychology of persuasion with mobile and social technology to help and influence people to change their behavior for the better. Her techniques produce lasting changes in lifestyle in people struggling with obesity, anxiety, chronic conditions and emotional health issues.
Kendra’s background includes bio-medical engineering degrees from MIT, 6 years at Kaiser Permanente working with clinical care teams on technology tools for patients and ongoing research with the Stanford Persuasive Technology Lab on innovative ways to use mobile and social media to improve health outcomes.
A popular and dynamic industry conference speaker, she’s presented at Persuasive, Mobile Health, Healthcare Unbound, Games for Health, Web 2.0 Expo and others.
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