Touching Stories: Designing Digital Magazines for the iPad

Matthew Carlson (Hot Studio Inc)
Average rating: ****.
(4.25, 12 ratings)

At their core magazines are delivery vehicles for well-edited, beautifully displayed content, curated to fit the publisher’s brand and the reader’s expectations. Whether that delivery vehicle is pulp or pixels is the big question. Magazines designed for the iPad and other large touchscreen devices mix the high fidelity of print with the dynamic data and interactivity of the web.

These magazines are changing the way that publishers and readers think about content. By allowing the printed word to be merged seamlessly with video, audio and deeper levels of interactivity, magazines are truly becoming immersive experiences. Rather than tolling the death knell of magazines these devices are offering up new ways for magazines to evolve and thrive.

During this presentation I’ll share a broad survey of the iPad magazines that are doing it right, doing it wrong and doing it weird, then dive into Hot Studio’s experience developing the application and the content for the Zinio iPad App, a digital newstand offering readers the opportunity to read and interactive with their favorite magazines in a whole new way.

I’ll look at how to rethink publication design for the touch screen experience and strategies for interactive content development.

Photo of Matthew  Carlson

Matthew Carlson

Hot Studio Inc

As the Principal of Experience Strategy & Design, Matthew works with clients to create compelling brands, products and services that integrate customer insights with breakthrough technology.

Matthew brings 15 years of experience in branding, interactive and experience design to his role at Hot Studio. Throughout his career his focus has been on mapping customer journeys and envisioning ideal experiences. At Hot Studio he explores how well-crafted experiences can activate the relationship between companies and their customers.

Prior to joining Hot Studio, Matthew was Principal, Brand Experience at Continuum, a global innovation consultancy. At Continuum Matthew worked on Experience Strategies for a diverse range of clients such as Harvard Business Review, Sprint Nextel, CVS/Pharmacy, Pfizer, The Center for Creative Leadership, Sunbeam and InterContinental Hotels. He’s worked across media from wine labels to Websites, products to packaging.

Matthew brings a deep passion for identifying the ideal conditions for innovation, and working with teams and clients towards collaborative design solutions. He holds a blackbelt in whiteboarding and is liable to sketch at almost any moment. Matthew received a Bachelor of Arts in English from the University of California at Berkeley along with Graduate Coursework in Graphic Design from the Academy of Art University in San Francisco.

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Comments

Picture of Matthew  Carlson
Matthew Carlson
03/31/2011 2:38pm PDT

Thanks for coming, Marcelo. and for your comment. I agree with you, everyone is abuzz about games but I think Tablets are going to open up whole new kinds of behavior. Cheers, Matt

Picture of Marcelo Albagli
Marcelo Albagli
03/31/2011 1:57pm PDT

Great talk. It is hard to find (tablet-) experienced designers, especially when it comes to magazines and not games.

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