It’s an all too familiar scene: You’re happily surfing the Web on your sleek new smartphone, when all of a sudden you hit a page that’s so ill-suited to mobile viewing—so slow, so awkward, and so inoperable—that you can’t complete your visit.
Today, with 40% of U.S. adults accessing the Internet via mobile devices, a lackadaisical approach to mobile site optimization is a grave business error. But how does you create a great mobile site? And what separates a great mobile site from a dismal one?
In this session, we’ll critique some of today’s most prominent web destinations (from the healthcare, financial, government, and non-profit sectors) using a four-question method for mobile site evaluation:
1. How well does a site utilize the native features of today’s mobile devices?
2. How intuitive and effective is the user experience?
3. How well does a mobile site maintain brand relevance and consistency?
4. How well does a mobile site perform?
You’ll leave with the framework create a great mobile experience on your own site.
Melissa Clark is the Vice President of Project Management at Siteworx, an interactive agency specializing in mobile Website design and development. Her personal expertise encompasses Web consulting, Web solution development, mobile consulting, mobile solution development, business analysis and consulting, program and project management, business development, contract negotiation, and account management. Ms. Clark joined Siteworx in 2005. She holds a B.A. from the University of Central Florida.