Setting your Social Media Strategy

Erica Kuhl (
Presentation: external link
Average rating: ***..
(3.88, 8 ratings)

You’ve seen eye-opening stories of companies small and large who see phenomenal success by marketing to customers through community and social media. They’re creating brand awareness and generating new customers—just by making it easy for customers to advocate on their behalf, engaging in conversations on discussion boards and Twitter, distributing video on YouTube, and forming groups on sites like Facebook. But how does it work for B2B marketers?

In this session, Erica Kuhl, the Community & Social Media Manager at will show you how they’ve created a successful social media strategy and leveraged social media tools and tactics—including some unusual practices for scaling up and working with high-touch customers. You’ll walk away with new ideas and information to help you get the most out of social media in a B2B setting.

Photo of Erica Kuhl

Erica Kuhl

Erica Kuhl is the Community & Social Media Manager at
where she is the voice and brand ambassador for the Salesforce
community. In Erica’s 8+ year tenure at she has had
the customer as the focal point in all her roles including Education
Manager, Customer Marketing Manager, and now Community Manager. She
spearheaded the company’s Social Media Policy and training program and
spends much of her time engaging and nurturing her wildly passionate
community members on various channels including discussion boards,
Facebook, Twitter, LinkedIn and blogs. She has been instrumental in
brining the entire Community onto the Salesforce
platform, keeping the Community in step with’s Social
CRM strategy.

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John Juurinen
03/30/2011 12:27pm PDT

Great presentation. Top marks.

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