You’ve seen eye-opening stories of companies small and large who see phenomenal success by marketing to customers through community and social media. They’re creating brand awareness and generating new customers—just by making it easy for customers to advocate on their behalf, engaging in conversations on discussion boards and Twitter, distributing video on YouTube, and forming groups on sites like Facebook. But how does it work for B2B marketers?
In this session, Erica Kuhl, the Community & Social Media Manager at salesforce.com will show you how they’ve created a successful social media strategy and leveraged social media tools and tactics—including some unusual practices for scaling up and working with high-touch customers. You’ll walk away with new ideas and information to help you get the most out of social media in a B2B setting.
Erica Kuhl is the Community & Social Media Manager at salesforce.com where she is the voice and brand ambassador for the Salesforce community. In Erica’s 8+ year tenure at salesforce.com she has had the customer as the focal point in all her roles including Education Manager, Customer Marketing Manager, and now Community Manager. She spearheaded the company’s Social Media Policy and training program and spends much of her time engaging and nurturing her wildly passionate community members on various channels including discussion boards, Facebook, Twitter, LinkedIn and blogs. She has been instrumental in brining the entire salesforce.com Community onto the Salesforce platform, keeping the Community in step with salesforce.com’s Social CRM strategy.
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