How to (Mostly) Control Your Message Online

Dorie Clark (Clark Strategic Communications)
Average rating: ****.
(4.08, 13 ratings)

In a world where perception rules, how can you use online communication to keep your company’s reputation safe? In this session, you’ll learn how to prevent – or repair – online communication crises. Using case studies from business and politics, we’ll cover:

  • How to develop an online crisis response plan – and integrate it with your offline efforts
  • Proactive online techniques to build relationships with fans and opinion leaders
  • Rallying online supporters to fight back on your behalf
  • How to apologize effectively (if necessary) – or crush your critics if they’re lying
  • How to leverage your own content (via YouTube, Facebook, Twitter, blogging, and podcasting) to drive your message and respond to critics
Photo of Dorie Clark

Dorie Clark

Clark Strategic Communications

Dorie Clark is a consultant specializing in helping clients increase sales, enhance brand reputation, and move policy issues forward. She has worked with clients including Google, Yale University, the National Park Service, and the Ford Foundation. Previously, she served as the New Hampshire Communications Director for Howard Dean’s presidential campaign, and was the Press Secretary for former U.S. Labor Secretary Robert Reich’s campaign for Massachusetts governor.

Clark was a staff writer for the Boston Phoenix, covering local politics and policy and winning two New England Press Association awards. She was also a regular contributor to the Boston Globe, Boston magazine, and Commonwealth magazine. She is the former Executive Director of the Massachusetts Bicycle Coalition, a successful nonprofit environmental advocacy group.

Clark has taught campaign management, media studies, and government at Emerson College, Tufts University, and Suffolk University. She has also lectured at Harvard University, Holy Cross College, Smith College, Lesley University, the Franklin W. Olin College of Engineering and the University of Massachusetts-Boston. She has been quoted by media nationwide, including the New York Times, Boston Globe, Slate, CNN, the Washington Post, and the Chicago Tribune, and is now an Expert Blogger for MassINC, a nonpartisan think tank.

At age 18, Clark graduated Phi Beta Kappa from Smith College, and two years later received a Master of Theological Studies from Harvard Divinity School. Clark is a member of the LeadBoston Class of 2009 and the Boston/Haifa, Israel Leadership Exchange. She serves on the advisory board of the Face Value LGBT research project at the Carr Center for Human Rights Policy at the Harvard Kennedy School. A past board member of the Gay and Lesbian Victory Fund and East Somerville Main Streets, she is currently a member of the Board of Overseers of the Massachusetts Society for the Prevention of Cruelty to Animals and the Board of Visitors for Fenway Health. She is also the director of the acclaimed environmental documentary film The Work of 1000. Clark Strategic Communications was named the 2008 Small Business of the Year by the Somerville, Massachusetts Chamber of Commerce.

Sponsors
  • Bundle
  • Microsoft Corporation
  • Rackspace Hosting
  • .CO
  • Serve (amex)
  • Tagged
  • Berlin Partner
  • IBT
  • OpenSRS
  • PR Newswire
  • RIM
  • SoftLayer
  • StrataScale Inc.
  • TokBox

Ally Parker
aparker@techweb.com

Kaitlin Pike
(415) 947-6306
kpike@techweb.com

View a complete list of Web 2.0 Expo contacts.